Friday, December 28, 2007

Marketing Explained

"Quality time" generally refers to focused and meaningful interactions or activities that contribute to building and strengthening relationships. This term is often used in the context of spending time with loved ones, family, or business in a way that fosters connection and deepens relationships.

Bad uses of business time include...
1.Checking your sales stats constantly - check them at the end of the day if you must.
2.Checking email all day long - I constantly struggle with this. My phone allows me to check my email and I've gone so far as to check my email several times on a date.
3.Reading everyone's emails - start unsubscribing from other marketers' lists. You shouldn't be spending any more money online until you have a hosting account, domain name and autoresponder.
4.Being on instant messenger all day - Only use instant messenger when you have to.
5.Being on forums and sites like myspace/Facebook all day long set a time limit.


Good use of business Time on includes...
1.Writing sales copy - you need to be able to write sales copy or have someone else write sales copy for you.
2.List building - you need to work on building your list. My list allows me to spend a lot of time doing what I want to do all day long.
3.Networking (JV's) - start connecting with other marketers and start going to offline events.
4.Product creation - you should have your own products it is easier to sell your own products to your 
existing customers so keep giving them what they want.
5.Public speaking - be on teleseminars, webinar or start speaking at events because you can create a 
product while you speak and make money selling products at the end.
6.Testing - start testing your sales copy when you boost your sales copy you will build a bigger list and make more money.
7.Write Articles - articles are a wonderful way for you to become an expert in your prospect's eyes. 
and you can use them in your products as bonus special reports.

Quality time doesn't always have to be planned or structured. Being flexible and open to spontaneous moments can add a sense of joy and adventure.

Remember that quality time can vary between individuals, and what matters most is understanding the preferences and needs of those involved in the relationship. Whether it's with family, friends, or a business partner, the intention to create meaningful and positive experiences is at the core of quality time.


I wish You Great Success.

Saturday, December 22, 2007

Secure your Disk

Software, computer and network security are all ongoing battles between attacker and defender.
Her Majesty's Revenue & Customs in the United Kingdom lost two disks with personal data on 25million British citizens, including dates of birth, addresses, bank-account information and national insurance numbers. The U.S. Veteran's Administration loss of personal data of 26 million American veterans is a similar event.

Cryptography is an exception; it can solve the security of data when it's not in use. 
Encrypting files, archives and even entire disks. The defender has an inherent mathematical advantage: 
Longer keys increase the amount of work the defender has to do linearly, while geometrically increasing the amount of work the attacker has to do. Unfortunately, cryptography can't solve all computer-security problems.

There are several whole-disk encryption products off the shelf.
The reason you encrypt your entire disk, and not just key files, is so you don't have to worry about swap files, temp files, hibernation files, erased files or browser cookies. You don't need to enforce a complex policy about which files are important enough to be encrypted. And you have a quick answer to regulators and the press if the computer is stolen: "no problem; the laptop is encrypted."

Encrypt everything you don't need access to regularly, archived documents and old e-mails.
You should also encrypt external disks, which means you can secure USB memory device when travelling.

Although, you are not secure against the authorities telling you to decrypt your data for them.
You can try to convince the authorities that you don't have the encryption key. 
If it's a zipped file, you can argue that you're transporting the files for your boss, or that you forgot the key long ago. Make sure the time stamp on the files matches your claim.

You're also not secure against someone at your unattended computer, a Trojan infected computer or 
someone snatching your laptop while at the local coffee shop. 
 
Computer security is hard; The best defense against data loss is to not have the data in the first place or to minimize the amount of data on your laptop.

I wish You Great Success.

Monday, December 17, 2007

Keyword Hot Spots

By placing your top-performing keywords in strategic places on your website, you tell the search engine "spiders" that those keywords describe exactly what your site is all about. And that's what convinces the search engines to include your site in the search results for those keywords.

So... where should you put your keywords on your site?
Here are the strategic "hot spots" that are considered most important by the search engine "spiders":

1- Your domain name. You want to get that domain working for YOU. 
The search engines REALLY like URLs that are saturated with keywords! Sites whose 
domain names include keywords will likely rank higher in the search engine results for those keywords than sites that don't. Brainstorm a list of URLs containing some of your hottest keywords. Next, check 
if the domain name is available. You should definitely consider snapping it up before your competitor.

2- A well-written title tag. Your title tag is a simple piece of HTML code that's located in the "head," 
or top of your Web page. Within the source of your web page, it looks something like this:
(title)Insert keyword-rich site description here (/title) In your title tag, include a descriptive, 
accurate bit of text that describes your business clearly, letting potential visitors know EXACTLY what they can expect to find on your site.
For example, if "discount golf clubs" is your main keyword phrase, 
then in your title tags you could write something like:
(title)Discount golf clubs - Great selection of discount golf clubs for all golf levels and all types of 
golf(/title) As you can see, your main keyword phrase "Discount golf clubs" is in there twice, and the
 word "golf" is used a number of times.

3 Your headline tags- A headline tag (or tag) is like a brightly colored post-it note within your 
HTML source code that alerts search engine spiders to your headline and subheads — places that contain 
important information, according to the search engines.HTML (h) tags look like this:
(h1), (h2), (h3) As you can see, they always contain a number, since the search engine spiders view them in order of importance — an (h1) tag is more important to note than an (h2) tag, for example.

4 Your description- "meta tags(/a)"A description meta tag describes the purpose of your web page and ideally sits just below the title tag in the source code of your web site.

5 Your image tags- The only thing search engine spiders can "digest" as they crawl your web page is text. Spiders can't index images, so they skip right over them. But by placing keywords within the source code of your images, you can transform them into spider bait!


Finally, you should only try to optimize each page/salescopy of your website for 2-3 keywords MAXIMUM. That includes your main keyword and one or two secondary keywords.

I wish You Great Success.

Sunday, December 09, 2007

Advertising and Promotions

Advertising and promotions are essential components of a comprehensive marketing strategy designed to increase brand awareness, attract customers, and drive sales. 

Here are key concepts and strategies for effective advertising and promotions.
Define Your Target Audience:
Identify and understand your target audience to tailor your advertising messages and channels accordingly.

Choose the Right Advertising Channels:
Select the platforms that align with your target audience. Options include online channels 
(social media, search engines, websites) and traditional channels (TV, radio, print).

Create Compelling Ad Copy and Design:
Craft persuasive and visually appealing ad content. Use attention-grabbing headlines, 
clear calls-to-action, and high-quality visuals.

Monitor and Optimize Campaigns:
Regularly analyze the performance of your advertising campaigns. Adjust targeting, messaging, and 
budget allocation based on insights and feedback.

Retargeting:
Implement retargeting campaigns to reach users who have visited your website but did not make a purchase. This can be done through display ads or social media.

Referral Programs:
Encourage existing customers to refer new customers by offering rewards or discounts for successful referrals.

Seasonal and Holiday Promotions:
Plan promotions around holidays, seasons, or special events to capitalize on increased consumer 
spending during these periods.

In-Store Promotions:
If applicable, consider in-store promotions, such as in-store events, demonstrations, or exclusive 
in-store discounts.

Remember to track the effectiveness of your advertising and promotions by analyzing 
key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and 
return on investment (ROI). This data-driven approach allows you to refine and optimize your strategies over time.

I wish You Great Success.

Sunday, December 02, 2007

Mental Files

YOU are the greatest computer ever created!
The human memory has the ability to hear a 100-digit number or more once and then repeat it forwards and backwards, it has the ability to memorize a Shakespearean play word for word or memorize the stats of every football player. The human memory has the capability to meet 100 people in 20 minutes and recall every single name!

The question is, are you doing these things? 
If not, the reason is simply that you have not been trained to. 

An ancient Greek named Simonedes  developed a memory method called 'Loci'. With this method, 
Simonedes numbered locations in his home. He started in the doorway and then logically proceeded around his home. He reviewed these items so many times mentally that if you asked him what was number 25 then he could instantly tell you what piece of furniture that number corresponded to.

These 25 objects were actually mental files for Simonedes. Then if he had a list of items he wanted to recall he would place them mentally on these objects in his home. Let's say that you are a professional who wants to give a speech without notes. Simply turn the key points into pictures and then file them to your 'house files'. When you are called upon to speak simply mentally walk through the house and give your talk without notes.

For example, to give a one-hour keynote address about a book. You can write your speech out the night before. The first thing you want to do is to visualize the book on your front door and then mentally walked through your house and gave the one hour talk without notes. 

Anything that you want to recall simply turn it into a picture, place it on your house files and get ready to be amazed! 

I wish You Great Success.