The trend here is for new technologies to be made available for the consumer market before they are available to the business market.
The consumer market and the business market (also known as the business-to-business or B2B market)
represent two distinct segments of the economy with different characteristics, buying behaviors,
and marketing approaches
Here are the key differences between the consumer market and the business market:
Target Audience.
Consumer Market- Targets individual consumers or households as end-users of products or services.
Business Market- Targets organizations, businesses, or institutions as customers.
Buying Decision.
Consumer Market- Typically involves individual or family decision-making units. Purchases are often made for personal use.
Business Market- Involves a more complex decision-making process with multiple stakeholders, including various departments and decision-makers within an organization.
Purchase Volume.
Consumer Market- Involves smaller, individual transactions. Purchases are usually made in smaller quantities.
Business Market- Involves larger, bulk transactions. Purchase volumes are often higher due to business needs.
Businesses are under pressure to use these new technologies. Younger employees simply are not satisfied with using outdated technology. They're either going to figure out ways around the corporate security rules or change jobs to a trendy company.
With cloud computing a lot more employee computing devices are nothing more than dumb terminals with a browser interface; When corporate e-mail is all webmail, corporate documents are all on Google Docs, and when all the specialized applications have a web interface, it's easier to allow employees to use any up-to-date browser.
Senior management may also pressure security out of the way, they may want to get to the company's databases from their brand-new iPad.
With these pressure from employees and senior management, it is going to be harder and harder to say no to consumer tech.
I wish You Great Success.
