Friday, August 17, 2007

Leverage on Ebay

Ebay is an incredibly useful tool for promoting a "regular" Internet business.
However, there is a right way to use eBay for promoting an off-eBay website -- and 
there is a wrong way.
The right way can drive huge waves of qualified visitors to your business... but the wrong 
way can get you banned from ever doing business on eBay again.

eBay DON'Ts:

DON'T include any links to your off-eBay website in your auction listings.
DON'T include any links to your website in your eBay store or custom pages.
DON'T include an opt-in offer in your auction listings.
DON'T include an opt-in offer in your eBay store.
DON'T automatically add your customers or visitors to your auctions to your opt-in list ...

In short, don't overtly try to send people off eBay or collect their information for marketing purposes on your auction listings, your eBay store, or any of your custom pages without their expressed consent. 

Your "About Me" page. And it's the most important weapon in your eBay marketing arsenal!

Here's how you use it...eBay DOs:

DO include a link to your off-eBay website on your "About Me" page, and other products.
DO include an opt-in form on your "About Me" page, with a compelling offer.
DO use every possible opportunity in your auction listings and your eBay Store to encourage people to check out your "About Me" page.

Tell them to read your FAQs on your "About Me" page.

When people buy something from you, send them ONE follow-up email and invite them to sign up for your newsletter or free report, so you can get them on your opt-in list.

If you do it right, you'll discover that eBay is an excellent customer acquisition tool for your business.

In fact, you might find it more effective NOT to sell your main product on eBay, but to sell related products for minimal profit, simply to grow your customer base so you can back-end sell your main products to them in the future.

Finally, eBay does regularly change their policies, so it's important you regularly check to make sure you're following eBay's official seller regulations, so you can stay on their good side.

I wish You Great Success.

2 comments:

Anonymous said...

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Anonymous said...

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