We Love to Hate Big Business

"It is possible to start a business in almost any industry without capital. It would be really useful to have £500, but not essential. A phone and a brain are pretty much the only pre-requisites."– Jeremy Harbour

Love or Hate Big; we are desperate for Entrepreneur's.

The customer comes first. Having a pile of orders to fulfill is a lovely problem to have. 61 percent of small business owners surveyed reported that more than half of their annual revenue came from repeat customers rather than new customers, and that a repeat customer spends 67 percent more than a new customer.

Go get some clients first, then start your business.

Whatever the reason, older and larger businesses are doing better relative to younger and smaller ones and for most venture-backed companies, the ultimate exit plan is for sale of the firm to an existing behemoth, not continued independent operations.

In pharmaceuticals, the largest company, Pfizer, is the result of decades of mergers. The current corporate entity is comprised of firms that used to be called: King Pharmaceuticals, Wyeth, American Cyanamid, Lederle, Pharmacia, Upjohn, Searle, SUGEN, Warner-Lambert, Parke-Davis and others.

More than half of Britain’s online retail spend goes to Amazon, working out at £70 for every man, woman, and child in the country.

Why does Amazon succeed:

Higher Customer Lifetime Value (CLTV)- Repeat customers tend to have a higher CLTV compared to new customers. With each purchase, a loyal customer spends more money. Trust plays a significant role here—the more trust a customer has in your brand, the less hesitation they have to buy from you. Promoting new products to repeat buyers requires less effort than convincing new customers.

Increased Spending- Not only do repeat customers buy your products more frequently, but they also have a higher average order value. The number of previous purchases and the duration of their engagement with your services directly impact how much a repeat customer spends.

Word-of-Mouth Advertising: Positive referrals happen more naturally when customers have experienced excellent service. For instance, after 10 purchases, shoppers refer as many as 50% more people than one-time buyers.

Customer retention is more cost-effective than customer acquisition. Investing in retention strategies—such as improving customer service or implementing loyalty programs—can help you win and retain loyal customers. So, nurture those repeat relationships—they are the backbone of sustainable growth and big business.

It really does not matter anymore if you are a large or small business, as long as you can develop an eco-system of competitive pricing and happy customers you are game for massive success.

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