Saturday, October 07, 2017

Growth in a Digital Landmine


Error moves with quick feet and truth must never be lagging behind........ Anonymous


Digital transformation is not just about technology. The approach a company adopts to communicates with its employees, organizes them, and reskills them will play a fundamental role in its ability to take advantage of the new consumer landscape.

Plug-and-play e-commerce technology, search engine optimization, big data, block chain and other distribution solutions are making it far easier for products to directly reach consumers.

Some compaanies like:
Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital by enabling them to build digital road maps for their regions and businesses
.
Unilever just acquired Dollar Shave Club (for digital subcription sales)

L’OrĂ©al invested in Founders Factory (for digital startup accelerator)

Kassir Hussain of Connected Home observed that “In a space that can often be confusing and frustrating to consumers, our focus on regular user interviews, meetings,tests, and demos allowed us to build a product that was simple, easy to use, and addressed real consumer needs.”

We must continuously invest in periodic upskilling initiatives in a range of learning experiences to grow in the digital age.

See You at the Top





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