Monday, October 23, 2006

Holiday Offers

Creating compelling holiday offers is a great way to attract customers, boost sales, and create excitement around your products or services. 

It is time to cash in on the most active online season by applying these adjustments.

AN OPT-IN OFFER: Make an offer that speaks to the needs of holiday shoppers. For example, you could put together a "Holiday Buying Guide" that tells people more about your products and explains why they'd make great gifts.

HOLIDAY SPECIALS AND DISCOUNTS: Make sure you offer some special deals on your products to entice your visitors to buy! How about an early-bird deal if your customers make a purchase before a certain date? Or a special discount for those panicky last-minute shoppers? You could offer a two-for-one deal, or even a "holiday gift set" that combines two or more of your products in a gift-ready package!

YOUR SHIPPING INFORMATION: If you're able to offer free or discounted shipping, be sure to include some mention of it in the top fold of your site.

PROVIDE SHIPPING GUARANTEE: Customers should know their gifts will arrive in time. You'll want to put it where your customers can see it right away, at the top of your right- or left-hand sidebar.

PERSONALIZED OFFERS: Use customer data to create personalized offers based on their preferences or past purchases. This can enhance the relevance of your promotions.

YOUR RETURN POLICY: Be sure to let your customers know you offer a no-questions-asked return policy for a certain period after the holidays. It'll give them the extra boost of confidence they need to make a purchase.

CHARITABLE PROMOTIONS: Tie your holiday offers to a charitable cause. For every purchase made, donate a percentage to a selected charity or run a campaign to raise funds for a specific cause.

FREE GIFT-WRAPPING SERVICE: It's another great way to give your customers an extra perk without much additional cost to you. For the cost of some paper and ribbon, you can make any humble package look like a fabulous holiday gift!

REFER-A-FRIEND DISCOUNTS: Encourage your customers to refer friends or family by offering discounts or special deals for both the referrer and the new customer.

URGENCY BUILDERS: Another thing you could include in your first fold is a little "countdown" box that tells your visitors exactly how many days are left to Christmas, or to the shipping deadline for gifts to arrive in time. It might give them the extra "kick in the butt" they need to make a buying decision.
Alternatively, you could install a Hover Ad with an urgent holiday timing message that lets them know exactly how long they've got to make a gift purchase.

Remember to promote your holiday offers through various channels, including your website, email newsletters, social media, and in-store if applicable. Clear and appealing messaging, along with attractive visuals, will help grab the attention of your audience and drive engagement during the holiday season.

I wish You Success.

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