Tuesday, March 30, 2021

Creative Client Relationships

True and False are attributes of speech, not of things. And where speech is not, there is neither Truth nor Falsehood..........Thomas Hobbes (English philosopher 1588-1679)

The art of writing and speaking brings clarity, passion and vision to the act of living

Leverage your current client relationships to drive new business by creating a personal and human connection

We have learned that marketing messages need to be personally relevant, aligned to an individual’s situation and values, as opposed to just demographics, such as age and gender. 

EY has identified five different cohorts of consumers:

  • Affordability first (32% of consumers): Living within their means and budget, focusing less on brands and more on product functionality.
  • Experience first (12%): Living in the moment to make the most of life, often making them open to new products, brands, and experiences.
  • Health first (25%): Protecting their health and that of their family, choosing products they trust to be safe and minimizing risks in the way that they shop.
  • Society first (15%): Working together for the greater good, buying from organizations they find to be honest and transparent.
  • Planet first (16%): Trying to minimize their impact on environment and buying brands that reflect their beliefs.

Utilizing customer segmentation and personas can bring deeper insights to media strategies and creative marketing approaches. Better still, these insights can be carried through to inform the full customer journey.

We must use data as the fuel yet respect the craft of storytelling to drive meaningful human connections. 

The data also suggest that the appeal of cash is decreasing as they are expensive to print, manage and store, eventually cash will be replaced by something in digital format. 

A marketing message that offers digital payment option including crypto will connect instantly with your clients

 See You at the Top
https://scroll.cashfxgroup.com

Tuesday, February 23, 2021

Think...

I am not here to think but to be, feel, live............Johann Gotfried Von Herder (1744---1803) German critic and philosopher

As we enter a new decade, we must cultivate our culture and go forward with agility, creativity and a beginner’s mind  




Hope these Nuggets will help you Cultivate a New Normal and keep you Thinking:


  • An immersive workspace is no longer limited to a desk in our Offices; the 9-to-5 workday and the employee experience of meeting rooms and snacks.


  • In a matter of weeks, technologies that once seemed futuristic became part of our everyday lives. The pandemic turned the entire tech jargon into a catalog of solutions that would keep families and friends connected, businesses operational and health care running for patients. 


  • Nations should launch a digital currency – and back it with digital gold. More broadly, champion decentralized cryptocurrencies like Bitcoin and Ethereum to attract international capital, strengthen monetary policy, deter financial fraud, accelerate technological development


  • Technology capitals and financial centers like Switzerland and Singapore have taken positions that are highly favorable to cryptocurrency. The right crypto policy would not cause capital flight but capital landing.

 

  • The World Bank: “Cryptocurrencies and blockchain protocols are part of a tidal wave of new technologies that is changing the way production and commerce are organized.”


  • US Treasury Secretary: “Bitcoin is here to stay” and the “financial industry will adopt the technology underpinning bitcoin.”


  • China is quickly closing the once formidable lead the U.S. maintained on AI research. Chinese researchers now publish more papers on AI and secure more patents than U.S. researchers do. 


  • Any computer brings with it the risk of hacking. This is true of our computers and phones, and it’s also true about all of the Internet-of-Things devices, social media that are increasingly part of our lives. Unconnected options are increasingly hard to find including cars. 


  • We must nurture our freedom every day, and defend our institutions against the corrosive power of hate speech, of disinformation, fake news and incitement to violence. In a world where polarizing opinions are the loudest, it is a short step from crude conspiracy theories


  • While any form of exercise has been shown to activate the brain, when you weigh what activity you can do almost every day, with little preparation, minimal effort, no special equipment, and that can contract or expand to fit the exact amount of time you have available, it’s walking. It is a proven creativity booster


Charles Darwin, Friedrich Nietzsche, William Wordsworth, and Aristotle were all obsessive walkers, using the rhythm of walking to help them generate ideas. 

 See You at the Top
https://scroll.cashfxgroup.com

Tuesday, January 19, 2021

Thriving Thru Challenges

Coughs and Sneezes spread Diseases, Trap the Germs in your Handkerchief ....... World War 2 Health Slogan (1942)
Collaborations are increasingly between humans and machines while most assets and devices are now located outside the old “walls” of the organization. The cybersecurity mesh should enable any person or thing to securely access and use their digital asset, no matter where it is located. 

  A key question for your growth plan: 
• If you were a direct competitor to yourself, what would you do to steal market share? 

  Key Decisions around your Collective Organizational debt: 
• Social debt — Suboptimal activity or a sustained negative impact on the organization’s ability to address social, societal and community issues. 
• Process debt — Suboptimal activity or process that might have some benefits, but generates a sustained negative impact on cycle time, error rates, quality, consistency, complexity or customer experience. 
• Data debt — Lack of, or suboptimal access to, current or accurate data within the demand latency period. 
• Talent debt — Lack of talent (human workers, augmented humans or virtual workers) in either the quantity, quality or ability to scale to fuel optimization or growth. 
• Architecture debt — Suboptimal solutions from an optimized architectural construct. This may lead to security issues, latency and redundancy (in applications, infrastructure, instances, APIs, licensing or subscription costs). 
• Technical debt — Deviation of an application from any nonfunctional requirement. 

  Key information for your investment plan: 
 • London’s population is expected to decline for the first time in the 21st century; there could be fewer babies born in 2021 than in any year since records began. 
• Chip backlog/shortage for technology related industry, Taiwan and South Korea are the global leaders in computer chip production. 
• The Central Bank of Iran was the first central bank to publicly announce bitcoin purchases, In addition to institutional investors, other central banks may begin buying bitcoin 

 Organizations should resolve challenges around integration, security and privacy issues that prevent them from efficiently moving their AI practices from prototypes to production. 

 See You at the Top
https://scroll.cashfxgroup.com

Thursday, December 31, 2020

Extended 2020 Holiday

He that hath pity upon the poor lendeth unto the LORD; and that which he hath given will he pay him again.............(Proverbs 9:17 King James)
Lessons Learned in 2020 will be needed in 2021....Brace Yourself and Tarry with God to Thrive >
Use this Extended Christmas and Newyear Holiday Season to Bond with Family and the Needy Amidst the Covid19 Lockdown......Its been a Tough Year for Many
Invest in some Crypto Currency, it should Witness an Upward Trend https://scroll.cashfxgroup.com
And See You in 2021

Monday, November 30, 2020

Grateful Thanksgiving

Navita de ventis, detauris narrat avator, enunmerat miles vulnera, pastor oves
The seaman tells stories of winds, the ploughman of bulls, the soldier details his wounds, the shepherd his sheep...................Roman Poet 16BC
Grateful Thanksgiving for all survivors of 2020
See You at the Top

Friday, October 30, 2020

The Leap of 2020

Woodman, spare that tree! Touch not a single bough. In youth it sheltered me, And I'll protect it now.............George Pope Morris (1802-64)
Spare 2020; It may have started tough but in the end it would speak good tidings.
From little Wuhan came the Covid19 Pandemic that has ravage over 1 million homes, destroyed businesses and transformed our working/social life to a new zoom normal of social distancing. From Trump White House comes the alternative truth protocols revolving staff turnover and the evangelical/republican delusional bias that establishes John Updike 1932 observation; "America is a vast conspiracy to make you happy" perhaps unhappy.
From Lekki Toll Gate comes a generation of youth protesting for a just cause, hugging the national flag, singing the national anthem then at twilight mudered by the national army
In 2020: One could say; the land has been so devasted, Another could weep; so much death Perhaps;at the end we could find solace in a vaccine, a reformed white house and a regenrated youth
See You at the Top

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Tuesday, September 29, 2020

AI and Developments

Even if strength fail, boldness at least will deserve praise: In Great Endervours even to have had the Will is Enough............Propertius, Roman Poet (C50 - After 16BC)
Uses of mobile AI are multiplying, in phones and smart devices ranging from dishwashers to door locks to lightbulbs, as well as the millions of sensors making their way to cities, factories and industrial facilities. Review the chip designer Arm Holdings—whose patents Apple, among many tech companies large and small, licenses for its iPhone chips. Would be worth the effort. See You at the Top

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