Friday, May 14, 2010

Keeping International Business Simple

The Internet has exponentially increased the ease of working with international customers and suppliers. The Internet Technology eliminates a lot of boundaries and makes it convenient to conduct business globally.

Doing business overseas.

1.Start simple. Start with Anglo-Phone countries with a legitimate banking system and established regulations.

2.Unique Product. Offer Uniqueness otherwise someone in a different country will undercut you on price.

3.Get Help. Get professional advice, it does not have to be expensive, there are lots of free resources provided by the government on brokers and freight forwarders.

4.Exercise Caution: There are plenty of fraudsters ready to prey on the Ill-Informed Entrepreneur. Remember; there is no Free lunch.

5. Communication:

a. Develop Key Messages: Craft clear, consistent, and truthful key messages that address crisis, and response.

b. Spokesperson: Designate a credible and well-trained spokesperson to communicate with the media and stakeholders.

c. Media Relations: Establish a protocol for interacting with the media, including press releases, interviews, and press conferences. Respond promptly to media inquiries.

d. Social Media: Use social media to provide real-time updates and engage with concerned individuals. Monitor social media channels for feedback and misinformation.


6. Legal and Compliance:

a. Legal Counsel: Consult with your legal counsel to ensure that your actions and statements are in compliance with applicable laws and regulations.

b. Documentation: Maintain detailed records of all actions taken during the crisis for future analysis and potential legal issues.

7. Convenience and Accessibility:
Make it easy for customers to do business with you. Streamline processes, offer convenient payment options, and provide accessible customer support. Optimize your website and mobile apps for user-friendliness and accessibility.

Regularly gather and analyze customer feedback to identify areas for improvement.
Encourage a culture of continuous improvement within your organization, focusing on enhancing the customer experience.

I wish You Great Success.