A work of art which did not begin in emotion is not art........Cezanne
In the world of AI, ChatGPT can now speak, hear, see, and more.
Risk or Opportunity?
For the creative worker, it may expand the ranks of professional artists, creating opportunities for humans to co-create or collaborate with AI on an equal footing.
It could also starkly devalue the work of copywriters, composers, and artists, and relegate these workers to supporting roles, such as polishing scripts or adding some depth of feeling to digitally rendered art.
With tools like FaceSwap already in use to de-age stars like Harrison, if you lock down control of your digital twins, they you can monetize your avatars for old age and eventual demise.
Web3 technologies could allow artists to grow and perhaps even thrive, rather than suffer at its expense. For example, smart contracts can create avenues for artists to be compensated when their work is used to train AI like a large language model.
Web3 adds an economic layer and a rights layer to the Internet stack, where users can not only track intellectual property but also protect, manage, and monetize these digital assets themselves with transparency peer to peer.
Stranger creative instincts is A24 superpower, same instinct A24 used for startup Instagram and then sold to Facebook for $1billion.
Such fiscal prudence gave A24 the confidence to take risks elsewhere – namely, on the creative side. From the very beginning, Fenkel, Katz, and Hodges made the decision to seek outlier auteurs, those with bold, original visions. Their thesis was that gifted creators with a distinct point of view would appeal to younger audiences seeking an antidote to Hollywood’s stale sequel machine. A24 now boast of several Oscar wins.
Alibaba co-founder Jack Ma warned at a recent internal meeting that Alibaba’s core e-commerce group is facing very severe competition and that without innovative measures it may now be like Nokia on the eve of its mobile phone collapse.
Social media influencers have started to become product ambassadors, turning the emotional relationships with their followers into direct revenues for the companies they represent. The platforms take on an active role in generating user curiosity and interest by providing attractive, creative, and emotional content.
As the new sector matures, smart platforms are finding ways to help their influencers succeed, by leveraging AI to channel content of interest to individual users, thereby increasing users’ time and purchase on the platform.
A Risky challenge is a worthwhile Opportunity.
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