Credibility of FAQ

Your FAQ page can actively attract traffic to your site, establish your credibility, and make sales for you. Not bad for a "functional" admin page! Lure traffic to your site with your FAQ page!

Have you optimized your FAQ page with keywords yet?

This is the perfect place:

You can use long-tail keyword questions about your product -- the questions people actually type in to 

the search engines when they have a problem that your item can solve. In fact, you can use those "problem statements" in both the questions AND the answers to make the search engines really sit up and take notice!

Your FAQ page is also a great place for product names and other specifics that people search on 

when they're ready to buy.

The more frequently you update your FAQ with your best-performing keywords, the more often the 

spiders will crawl all over it and boost your search rankings.

Use analytics tools to track FAQ traffic, user behavior, and conversions. Experiment with different website elements to determine what works best for your audience.

Design your FAQ with mobile users in mind, as mobile traffic continues to grow, ensure that all content, including images and videos, is optimized for mobile devices.

Integrate social media sharing buttons to encourage users to share your content. Display social media feeds. or links to your profiles to increase engagement.

I wish You Great Success.

Search Rankings

Cultural and societal norms often define certain expectations. Understanding and navigating these 

limits can shape individual identity and influence collective behavior.

What is involved in getting top search engine rankings for the region you want?

1. Use "geo-keywords"

First, decide on how specific to be with your location. The smaller the geographic location, the more 

targeted your customers will be... although of course you will appeal to a smaller audience. The school 

in Los Angeles would want to include "Los Angeles" and "LA." But he'll also have to say exactly where he is -- the city, the neighborhood... even the street. Residents will use all those terms when they perform their searches. And here's a tip: When you're deciding on the location keyword, think about how locals would search for it. For example, Southern California is often referred to as "SoCal;" while residents of Port Coquitlam in British Columbia call it "Poco." If you're targeting locals, you definitely have to speak their language and use those keywords on your site. Make sure you work your location keywords into your copy and code wherever possible.

Use them in your headlines and subheads. And throughout your copy for extra impact. One of the pages on your website should be a directions page, complete with a Google map. By using location keywords often you'll tell the search engines that your site is relevant for those words.

2. Display your address and phone number

Have your full street address on the footer at the bottom of each page and on the side navigation bar. 

Include a phone number with a local area code. This will give the search engines all the information they need to nail your location.

3. Get inbound local links

Search engines reward you for having links pointing to your website from other reputable sites and 

organizations. Local directories give you an easy way to build up your inbound links... and get your 

site seen by highly targeted groups of local buyers! You can submit your site to:

Goog411 --

Yahoo Local Business --

TrueLocal.com --

Switchboard.com Yellow Pages --

Ask Local --

MSN Local/Live Maps/InfoUSA --

CitySearch --

SuperPages --

Internet Yellow Pages --

Better Business Bureau --

Chambers of Commerce --

Yelp.com --

4. User Experience 

Responsive Design- Ensure your website adapts to different screen sizes and devices.

Navigation- Simplify website navigation to help users find information easily.

Accessibility- Make your website accessible to people with disabilities by following WCAG guidelines.

Clear Calls to Action (CTAs)- Use compelling CTAs to guide users toward desired actions, such as making a purchase or signing up for a newsletter.

5. Content 

Content Quality- Regularly update and improve your content to keep it relevant and valuable to your audience.

Keyword Usage- Use keywords naturally and avoid keyword stuffing. Focus on providing value to users.

Multimedia- Incorporate images, videos, infographics, and other multimedia elements to enhance content.

I wish You Great Success.

Marketing Fundamentals

Wrong location means wrong audience. Take your pitch to the City where there are plenty of prospect with disposable funds. Know the target market you want and take your products to them.

Fundamentals:

1. Good product knowledge:

As good salesperson, you need to know your product's benefits inside out. Even if you don't have any interest, you will need to step outside your comfort zone and immerse yourself in the product.

What are the end benefits to the user?

-What differentiates your product or service?

-What makes your offer unique?

-What makes the offer urgent?

-How rare is it?

-How fast does it go?

2. Engage the prospect:

This is one of the simplest sales techniques - never ask a question that expects a simple yes or no answer. 

"Would you like to hire this Porche for the day?" "Er, not today thanks!" Much better to try something like . . . "How would your mates feel if you pulled up in this beauty tomorrow morning?"

3: Respect your prospect:

Never intimidate, disrespect or bully your prospect. 

In fact, do not hard sell at all. Be a friend.

David Ogilvy said: "The consumer is not a moron; she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don't tell them to mine."

If your product is strong, your pricing is right, and your benefits clearly expressed then you can let the 

prospect make their own decision. 

I wish You Great Success.