Saturday, October 26, 2013

Follow with Ideas

 

The lack of innovation is not sudden, obvious or dramatic. It does not make headlines, you do not see or feel the dangers on a daily basis, It develops slowly over time, you become aware of them only when you realize you are stuck in an unprofitable business.

 

                       

The fact is that good — and even great — ideas aren’t always accepted with open arms. In fact, new ideas are often met with fear, and sometimes anger. What is there to say? We like comfort and control. Risk, even if calculated, is not our thing


Follow with Innovative Ideas; Use the following 3 strategies

Convergence Thinking. A process by which the boundaries across industries, businesses, markets, geographies, customer experiences is pooled for ideas, resulting in new business opportunities and customer value.By leveraging on technology, competition and customer you can provide leadership and design a future for your industry.

Orthodox Overturn. By learning new tools, techniques, and methods, you can Identify old organizational labits and legacy systems that serves as bottlenecks to innovation and growth. These allows for breakthroughs in applications and management.

Challenging orthodoxies can provide clarity needed to improve your business model, products, services, processes, customer experience, or brand. Starbuck has this one checked

Frugal Thinking. Scarcity of time and resources is the primary driver for frugallity that forces individuals and companies to be highly creative. It is not about being cheap, it is about the origin of successful start ups.

Even large companies can be successful corporate innovators by tapping into the right internal and external resources. You dont need a big budget R&D to be innovative.

Teach and practice these skills to keep your innovation pipeline full.

Twitter StatisticsTwitter Advertising Revenue 2013 (Projected)     $399,500,000
Twitter Stock Market Valuation (Projected)          $20 billion
Total number of registered Twitter users              554,750,000
Number of active Twitter users every month      115 million
Number of new users signing up everyday          135,000
Unique Twitter site visitors every month             190 million
Number of tweets that happen every second     9,100
Average number of tweets per day                       58 million
Twitter search engine queries every day              2.1 billion
Percent of users who use their phone to tweet  43 %
Number of people employed by Twitter              2,500


Great entrepreneurs, innovators, marketers, you name it, know that a good idea won’t stand alone on its own merits; it needs to be accompanied by an argument of equal or greater value.

Monday, October 07, 2013

The Global Top Brands

 


Apple just ended Coca Cola 13 years dominance as the most valuable brand.

What did Apple and Google Do Right?

Customer Experience:
Positive interactions and experiences with a brand contribute to a favorable brand image.
Customer service, responsiveness, and post-purchase support impact perception.

Brand Consistency:
Maintaining a consistent brand image across all touchpoints (online and offline) reinforces brand identity.

Reputation:
Public perception of a brand based on reviews, word-of-mouth, and media coverage.
The brand's behavior in social, environmental, and ethical contexts can affect reputation.

Brand Personality:
Human-like characteristics attributed to a brand, influencing how consumers relate to it.
For example, a brand may be perceived as friendly, innovative, or trustworthy.

What to learn from effective branding:
In situations with insufficient information to make a good decision, you must minimize the 
impact of making a bad one. To do so, you must create an environment that simplifies reversals and course corrections in response to new context. This “iterative governance” 
is antithetical to how our institutions run today.

 “Admire talent but cherish character.”

Rely too much on experience and you close yourself off to the new. 
Rely too much on understanding and you lose a risk tolerance that brings big upside, whether investing or otherwise. 
Rely too much on gut and you are shooting in the dark. 

So somehow, you navigate the balance, hopefully better and better, and that’s the process of improving. 

See you at the Top.