Error moves with quick feet and truth must never be lagging behind........ Anonymous
Digital transformation is not just about technology. The approach a company adopts to communicates with its employees, organizes them, and reskills them will play a fundamental role in its ability to take advantage of the new consumer landscape.
Plug-and-play e-commerce technology, search engine optimization, big data, block chain and other distribution solutions are making it far easier for products to directly reach consumers.
Some compaanies like:
Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital by enabling them to build digital road maps for their regions and businesses
Unilever just acquired Dollar Shave Club (for digital subcription sales)
L’Oréal invested in Founders Factory (for digital startup accelerator)
Kassir Hussain of Connected Home observed that “In a space that can often be confusing and frustrating to consumers, our focus on regular user interviews, meetings,tests, and demos allowed us to build a product that was simple, easy to use, and addressed real consumer needs.”
We must continuously invest in periodic upskilling initiatives in a range of learning experiences to grow in the digital age.
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