-You could try offering bonus gifts and product updates that extend beyond the refund date for your product, this will make people less likely to return goods.
- Offer genuine value for money, include free gifts, unadvertised bonus, add a friendly letter to outgoing packages, and you will also find most people reluctant to request a refund without good reason.
- Sell less expensive goods to generate first time buyers, for example; ebooks or accessories such as guitar strings and wool, and then offer more expensive products, (guitars and knitting machines!), as back end products
- Ask buyers for feedbacks, this will help you spot regular complaints for possible inferior products and allows you to make improvements or drop products with high refund rates.