Sunday, June 25, 2006

Add New Streams of Revenue to Your Business

If you're just getting started on the Internet -- or
simply looking for ways to add new revenue streams to
your business -- you might consider the option of
placing ads for other companies' products on your web

After all, who wouldn't like to make a few extra
bucks? And it's so simple -- you just put up a couple
of ads on your site and wait for the cash to roll
in, right?

Um... wrong. At least, that's not the way it
usually works.

When you're just starting out, your primary focus
needs to be on promoting your OWN business -- not someone

It's far better to build a relationship with your
target market and generate interest in your own products
than it is to try generating profits by advertising
another company's items.

Not only that, but you could be opening yourself up to
a whole new set of problems...

* What if your visitors click on the ads and never
return to your site?

* What if you just end up sending business to your

* What if your visitors are turned off by your ads
because they see them as nothing more than a
"cash grab"?

To make your site attractive to companies looking for
potential advertisers, you'll need to have a great niche
market, tons of traffic, and the promise of good ad
placement on your site.

Most companies won't even consider placing an ad on your
site until you can guarantee that you're receiving a large
number of highly targeted visitors on a daily or monthly

However, there are ways for you to make money through
advertising on your web site, even if you don't have
huge amounts of traffic. In fact, one of these strategies
might even help drive traffic your way!

One thing, though:

While promoting other companies' products on your site
might be a good way to create new streams of income for
your business, it's important to remember that not all
ads work for all businesses.

If you decide to start experimenting with placing ads
on your site, there are three things you absolutely HAVE
to do:

1. Test
2. Test
3. Test AGAIN!

You want to make sure you're testing the impact of every
element of your new ad campaigns to make sure they're
having a positive effect on your business.

As you start out, be sure to carefully test the

* different products for different companies
* different styles of ads
* different types of ad copy
* different positioning of ads on your web site

You need to monitor your conversion rates to make sure
that they stay as high as possible as you try out your
various ad campaigns. That way, you'll discover which
Internet advertising techniques REALLY work for you and
your business -- and keep working!

The most important thing when choosing which ads to
place on your site is to ensure they are for products
your target market is actually INTERESTED in.

You'll want to advertise products that complement your
own product or service and offer real benefits to your
market. Only then can you guarantee that your visitors
will be happy to see your ads, instead of being turned
off by them.

There are lots of different ways to promote other people's
products. The easiest -- and often the most successful --

1. Promoting affiliate products on your web site

2. Starting a targeted Google AdSense campaign

3. Approaching companies directly to ask if you can
advertise for them

4. Signing up for a blog-specific ad program

Read on to learn more about IMC's best Internet
advertising strategies!


1. Promote an affiliate product on your web site


Joining another company's affiliate program is one of the
simplest ways to get started with Internet advertising.
While affiliate links are not technically "ads," they do
allow you to make money by promoting someone else's

If you're unfamiliar with what an affiliate program is,
it's simply a "no-risk" partnership that allows you to
promote another company's product or service on your
web site to earn a percentage of the sales.

As one of the company's "affiliates" (promotion partners),
you earn a commission each time someone you've referred to
their web site makes a purchase.

You might post a banner on your web site that links to the
company's site, or you might publish an article about their
products in your newsletter.

No matter how you promote them, though, it's a win-win
arrangement for both of you because:

* The company running the affiliate program gets
"no-risk" advertising (in most cases, they don't
pay you unless one of your referred visitors makes
a purchase)

* And you, the affiliate, get the opportunity to earn
easy extra income without the hassles of production,
packaging, shipping, or customer service. Generally,
there is no fee to join and you can leave the program
whenever you choose.

Not only that, but affiliate programs can be great for
driving traffic to your site, depending on the popularity of
the product you're promoting.

If a lot of people are searching for information on that
product and you offer it for sale on your site, then all
those searches might help drive your web site to the top of
the search results -- meaning a whole lot of extra traffic
for you!

Different affiliate programs offer different payout options.
Some might offer only 10% commission for each sale their
affiliates help generate, while other pay up to 50% of each

You'll want to shop around for the best deal for you AND the
best fit for your web site.

To find good affiliate programs, check out the following

* Associate Programs

* Affiliates Directory

* Refer-It

And you don't have to stick with just one company's
affiliate program — you can join a whole bunch of them!

In fact, some Internet advertising pros are actually
making all their income from signing on with multiple
affiliate programs. They don't even have a product of
their own!

This is not a strategy for beginners, however, so take
some time to check out the different programs before
you consider whether or not this could be an option
for you.

And remember that to make this work, you have to have
a highly-focused niche market and a good site that's
loaded with valuable content and gets a large number
of visitors.

Now let's check out another program that can help you
start generating easy advertising revenues, with very
little effort on your part...


2. Use targeted advertising with Google AdSense


Google's AdSense program ( )
allows you to make money by placing targeted text ads --
generated by Google -- on your pages.

You've probably seen these Google ads on lots of different
web sites... they often appear in rectangular boxes running
down the side or across the bottom of a web page with the words
"Ads by Google" over the top. These ads are paid for by
businesses that use Google's pay-per-click program, AdWords.

Once you sign up with Google AdSense, these ads begin to appear
on your site, reflecting the content you post there. So if your
site sells a book on how to recognize authentic baseball cards,
for example, the ads that appear at your site might sell
baseball cards.

As one of Google's AdSense publishers, you earn money every
time a visitor to your site clicks on one of the AdWords ads on
your site.

If you're getting a lot of targeted traffic, and if these
visitors are interested in the products being advertised in
the Google ads, then that could mean a healthy new source
of extra income for you!

There are a number of good reasons to start your Internet
advertising campaign with Google AdSense:

* You can choose where on your web page the ads will
appear, leaving you in control of how Google uses
your site to advertise.

* You can choose different ad formats (like skyscrapers
and banners) and colors for your Google Ads. This way,
you can make sure that the ads fit into the overall
design of your web pages.

* You can track your earnings and figure out how to
maximize your AdSense profits by testing the positioning,
format, and appearance of the ads. Google provides all
the stats you need in one place, which makes it easy for
you to test what's working and what's not.

* You can easily block competitive ads or other ads you
don't want on your site. After all, you don't want to
accidentally end up advertising your competitors'

All this, AND Google AdSense is free to join. It's easy, too --
all you have to do is complete their simple application
process, and your ads will be up and running right away.

They do all the work of finding relevant ads for your site,
and you just collect the payments!

One thing to be aware of, though -- Google ads don't work
for all kinds of sites. If, say, you run a high-end tailoring
business, this type of Internet advertising likely won't
suit the type of service you offer or the general design of
your web site.

So if you add them to your site, be sure to test them! You
don't want to lose credibility with your target market --
it's just not worth it!


3. Approach companies directly to ask if you can
advertise for them


If your site is already getting lots of traffic and making
a decent number of sales, then another way to find products
to promote on your site is to look for sites that target the
same niche market as you do and offer products that are
complementary (as opposed to competitive!) with your own.

For example, if you own a bridal shop, you could approach
a local florist to see if they'd like to advertise their
wedding bouquets on your web site. After all, people who
are planning weddings are probably also looking for
information on where to get their flowers done.

An ad on your site would also be seen as an implicit
recommendation of their product, and could send a ton
of relieved brides to their web site, ready to buy. And the
more successful your ads for them are, the more you can end
up charging for those ads.

Or if you sell car detailing services, you could approach
a local auto parts store -- or a local mechanic -- and ask
them if they'd be interested in placing an ad on your site.

You already know that your target audience will probably be
interested in the products they offer, so it would be easy to
show them why an ad on your pages could help boost their

Be sure to contact potential Internet advertising partners
in a professional manner to discuss your ideas for a
partnership. Call them on the phone instead of just emailing
them, so your communication is more personal and more

Be ready to supply them with tons of information about your
business and your traffic. The more information you can give
them, the more likely they are to consider your offer.

And above all, make sure they have a solid reputation. If
you end up partnering with a questionable company, their
activities could reflect poorly on YOUR business!

You can also propose a joint-venture relationship, in which
you advertise their products on your site in exchange for them
doing the same for you. In this situation, they won't pay you
for the ads. However, the extra traffic they send your way
could end up generating even more revenues!

Just be sure to look for possible joint-venture partners who
are getting roughly the same amount of traffic as you are
(or maybe even a little more!). If they're TOO big, they
probably won't be interested in doing business with you.

But if they're not getting any traffic at all, then it probably
won't be worth your while to partner up with them.


4. Sign up for a blog-specific ad program


If you already have a blog you should consider signing up
to feature blog-specific ads on your site.

The kind of ads you place on your blog really depends on the
type of content you write or the products you sell. The key
is to consider the kinds of ads that YOUR target audience will
find valuable.

For example, if you're a fishing guide, and your blog is all
about some of your recent fishing trips -- the kind of stuff
anglers want to read about! -- then the ads you have on
your blog should be for products that your market wants to buy,
like rods, reels, and tackle.

Then, because they're all fired up about fishing after reading
your great blog, they might be tempted to click on one of your
ads and make a purchase!

Here are some great ways to attract advertisers to your blog...

* Sign up with a context-based ad program like
Google AdSense ( ) that
will automatically generate ads for your web site
that you can put up within minutes of being accepted
in their program.

Crisp Ads ( )
offers a similar program, but only for blogs.

* Place Amazon Associates ( )
ads on your site and feature ads for specific products
you PERSONALLY use or are happy to endorse. That way,
your customers are responding to your recommendation
as well as the fact that you've chosen to advertise
products that are complementary to your own.

* Get advertisers interested in your blog with a simple
link they can use to contact you for rates and
requirements. This link can be a simple message
saying, "Click here to find out how to advertise
on this blog!"

That way, anyone visiting your site is free to
discuss advertising opportunities with you.

* Sign up with an advertiser-publisher connection
program like BlogAds ( ) or
AdBrite ( ), and get listed
in their publishers directory.

One important note, however: with these types of
ads, the advertisers look through listings of
THOUSANDS of blogs to choose the "right" people to
promote their products.

Unless you're getting thousands of visitors a
day, they might not be all that interested in
doing business with you.

If you don't already have a blog, you should definitely
consider starting one. They're one of the hottest traffic-
generating strategies on the Web today! And you can set
one up in just five minutes with a free hosting site like
Blogger ( ) or Wordpress.
( )

To learn more about how a blog can help with your business,
check out:


5. How to present ads to your market in ways that
maximize their effectiveness


Have you ever clicked on a web site that seems to have more
ads than it has actual content of any kind? Sometimes you
can't even figure out what the site is supposed to be about!

If you assault your visitors with a dozen ads for totally
different products, not only are you going to totally confuse
them, you're going to drive them away from your site in droves
-- and once they leave, they'll never be back!

Remember: your site needs to grab your market's attention and
make them want to stay! If you want to place ads on your site
for items that complement your product, that's fine.

Just be sure your ads aren't tacky, or overly distracting, or
-- worst of all -- that they don't ruin the credibility of your
main site sales message.

If you're placing Google AdSense (or other contextual text
ads) on your site, you have some control on how they look
-- but not much. They're still quite obviously ads.

You can, however, choose colors and sizes and layouts for
the ads (banner, skyscraper, etc.) that suit the rest of
your site design.

No matter what kind of ads you're placing on your site,
make sure they are as discreet and tasteful as possible. Try
placing ads in the right or left margins, where they won't
compete with your own images or copy.

When you're promoting affiliate products or advertising
other companies' products for them directly, you have a lot
more freedom to place the ads on your site in creative

You can put up something as simple as a link to the other
company's sales site, or even something as detailed as a
product review.

In fact, product reviews are one of the best possible ways
to get your target market interested in the item you're

Simply post a detailed, helpful analysis of the product --
and a summary of all its benefits -- and publish it directly
on your web site, or even in your blog or newsletter.

Reviews come off as more of a recommendation than an ad,
which gives them credibility in your visitors' eyes.

Which brings me to a really important point: if you're
going to endorse a product, make sure that the product is
something you've actually TRIED.

Unless you've used the product and believe in the things
you're saying or publishing about it, you could stand to
lose some serious credibility in your customers' eyes!


Final thoughts


I can't emphasize enough how important it is to make
sure that you have established your OWN business before
you consider advertising for other companies on your web

It's not a matter of putting up a few ads and grabbing a
paycheck -- it takes a lot of research and testing on an
already ESTABLISHED site to make even the best Internet
advertising strategies truly pay off.

If you don't have a regular flow of visitors to your
site, no one is going to be checking out YOUR products,
let alone the ads you have for other people's products!

You may also find that you have a target audience that
resists the presence of ads on a web site. If you're
putting them off by placing ads on your pages, then you
could end up losing more customers and revenue than you
actually gain!

To make sure this doesn't happen, remember to always
TEST every single aspect of each new ad campaign you run.

Only try one technique at a time -- that's the ONLY way to
effectively track how successful the advertising is for you
AND the company whose products you're promoting.

Once you can tell how a certain strategy is working, you
can make an informed decision on whether or not it truly
suits your site, your visitors, and the company you're running
the ads for.

But once you do discover the best Internet advertising
strategies for YOUR site, then you can try using those methods
to promote another product, and then another, and another.
And soon all those added revenue streams will combine to swell
your profits to record size!

Learn more about the Internet advertising strategies


Emmanuel Sodipo

Monday, June 19, 2006

The Secrets of Persistance


"The person of good and lawful purpose cannot fail. It only needs that he daily renew the fire and energy of his fixed resolve, to consummate his object."

It is the great equalizer for all of those reaching for success.

It overcomes lack of education, money, talent, intelligence, looks and all other seeming advantages. President Calvin Coolidge said nothing could take its place.

I cannot think of one victory I've ever had that I won without persistence. For a while I just thought that I had to work harder and longer than anyone else in order to achieve because nothing has ever come easy for me. Then I really looked around and noticed that everyone else was just like me. Every mentor I've ever had and every successful person I've ever known has their own story of how persistence was the key to their success.

Here's what Bob Proctor teaches : "This law decrees that all seeds (ideas are spiritual seeds) have a gestation or incubation period before they manifest. In other words, when you choose a goal or build the image in your mind, a definite period of time must elapse before that image manifests in physical results."

My most favorite inspirational examples about persistence is the story of an Asian Bamboo species that even after five years of watering, weeding and fertilizing is barely visible. Then in a span of about six weeks it grows two and a half feet a day to 90 feet and higher. It grows so fast that you can literally "hear" it growing. The question to ask is did the bamboo grow 90 feet in six weeks or did it grow 90 feet in five years?

Obviously it grew 90 feet in five years, for all the time when growth wasn't visible it was developing a massive root system that would later support it's magnificent growth.


Emmanuel sodipo

Saturday, June 10, 2006

Business Lessons

These are a collection of the five most profound lessons I
learned from Corey over the last eight years, some of which
he loudly expressed to me (Corey talked loud and fast when he
got excited)... and some he quietly but effectively shared
through his living example.


Lesson #1: Failure doesn't "happen"; it's a choice.


In Corey's mind, there were only two ways you could "fail."
You could give up and quit. Or you could decide not to learn
from your mistakes.

Corey believed failure was a choice. So Corey never failed.

He tested new ideas. He learned from what worked, and what
didn't. Then he applied those lessons to his next test or
idea, and he kept doing this until he got results he was
satisfied with.

Sure Corey made mistakes... Yeesh, I still cringe when I think
of a $90,000 mistake we made two years ago. And sure, Corey
would get really ticked off when stuff went wrong.

But Corey was also always the first person to seek out the
positive in every bad situation and say, "Well, what did we
learn from this?"

... And, more important, "Will we do it again?"

Corey firmly believed every costly lesson was going to result
in exponentially greater success in the long term.

And he was right.


Lesson #2: Assume nothing, test everything


Corey had zero respect for people who were content to assume
To him, it was a mark of laziness. So something everyone
quickly learned when working with him was to deal in nothing
but the facts.

If Corey asked a question, and you didn't know the answer, it
was one thousand times better to say, "I'll look into it and
get back to you," than "I think this might be the answer," or
"I assume this is right."

Theories, assumptions, and guesses were the enemies of success
as far as Corey was concerned. He believed you should either
go straight to the source for the answers (even if that means
paying thousands of dollars in consulting fees) or test it

And as Corey taught me, sometimes you even need to test the
"facts." For example...

... A marketing strategy that you tested and proved to work
as little as a month ago may be a complete dud today.
(Retesting is ALWAYS worth the effort.)

... The customer demographics you collected through a survey
last year may have drastically changed. (Are they buying your
products for DIFFERENT reasons now?)

... And some of the most interesting statistics may be based
on flawed data. (Always read the "fine print," and if there
isn't any, ask for it!)

Before you make decisions, ask questions. Assume nothing.
Test everything.

And don't be afraid of offending someone -- even an "expert"
-- by questioning their logic. The true experts will applaud
you for this. And your questions will expose the imposters
for who they really are -- wannabes.


Lesson #3: Make opportunities to learn, and take notes.


It would be difficult to calculate exactly how much Corey
spent on educational materials each year... but I've done
the math and know it was roughly in the tens of thousands
of dollars.

Corey was constantly reading... On airplanes, on holidays, in
between meetings -- he was absolutely relentless. He would
read every business book, article, course, and marketing
campaign he could get his hands on.

And Corey didn't just read material related to Internet
marketing; he made a point of studying OTHER industries, too
-- both online AND offline. He was always looking for new
strategies and marketing ideas that he could pluck from other
industries and apply to his businesses.

It was all this reading that would frequently spark his
"genius" ideas...

But I think the key to this secret is that Corey made TONS
of notes about everything he read and kept all his thoughts
in a couple of "master project documents" that he'd refer
back to every month, looking for new ideas (they were
literally hundreds of pages long).

That way, even if an idea didn't work today, he had record
of it so he could refer back to it sometime in the future.

Corey knew that "genius" doesn't just happen -- you need to
look for opportunities to learn, and keep track of your
thoughts. Your best ideas will frequently be sparked by
new information, or new approaches to old information.


Lesson #4: Seek out great teachers, and be a great listener.


Corey firmly believed that if you want to fast-track your
success, it's critical to learn from those who have gone
before you... even if you just have the opportunity to learn
from their mistakes.

So Corey made a point of seeking out teachers and mentors,
and asking for their advice whenever he had the opportunity
-- even if that meant paying hefty consulting fees for
their guidance.

As far as Corey was concerned, you should always learn from
the best. Find people who are getting the results YOU want
to achieve, and ask them to mentor you.

And Corey was never afraid to ask "great people" for advice...

He was never concerned about looking dumb. And he never
needed to be the smartest guy in the room. Corey was always
focused on learning. So he was a student of everything...
and almost everyone.

Corey was always asking people around him for feedback...
What mistakes was he making? How could he improve as a leader?
As a marketer? How could he be a better public speaker?

It takes guts to ask the people around you for feedback. But
it takes wisdom to openly listen and learn from it.


Lesson #5: Define your own success and live with passion.


Corey's biggest frustration was that so many of his clients
and subscribers just let life "happen" to them. I can't
tell you how many times I heard him rant over the years, "They
have dreams... but they don't set GOALS! Why don't they set
goals and take action???"

One of the most inspirational things about being around Corey
was his belief that absolutely anyone can be successful.

You just had to meet Corey once to know he wasn't just
spouting the "anybody can start a profitable Internet business"
line because it sounded good.

His enthusiasm... his actions... every word he spoke
demonstrated his core belief that absolutely anyone can
be successful.

You can learn anything... be anything... do anything.

If you decide that your age, background, and education limit
your potential, they will. But if you decide that you can
do anything, you will...

Corey really believed that you just need to set goals that
you're excited about, and then take persistent action.

It's absolutely shocking what ONE step a day... just 10
minutes a day... one hour a day... can accomplish over one
month... three months... six months.

Just imagine where YOU would be in six months if you dedicated
even 20 minutes a day to working on your business... learning
new strategies... or building a "swipe file" of marketing

Success isn't determined by genetics. It's about persistent,
consistent action. And Corey really got that.


Final Thoughts:


Honestly, I could write a book about what it was like teaming
up with Corey for the last eight years... and perhaps one day
I will. It was one helluva ride...

Today, though, I wanted to give you at least SOME insight
into Corey's personal philosophies for business success
because I'm hoping they will inspire you to...

* Choose success
* Test something new today
* Make opportunities to learn
* Seek out great teachers
* Define your goals, and take action to reach them

These are the philosophies that Corey inspired the entire
IMC Team to run his company with... and these are the
philosophies that we are continuing to move forward with.

Corey's legacy wasn't just cutting-edge marketing strategies
or industry leading software -- it was the inspiration he
shared with thousands of "real people."

And that's the legacy I personally plan to continue.

Until the next issue of "Marketing Tips," I wish you success.

Tuesday, June 06, 2006

What is link popularity


Link popularity is the total number of qualified web sites linking to your web site.

Why is it important?

Increasing the number of quality links to your web site is the single most efficient technique you can use to increase traffic to your web site and boost your search engine rankings. The benefits of having a large number of relevant web sites linking to yours are two-fold....

1. Direct Traffic

Your web site will start to receive a consistent stream of highly targeted visitors. Unlike search engine rankings and paid advertising (banners, per click, etc.), traffic generated by link campaigns can usually be counted on for years to come, with no recurring cost. If you have a commercial site, an added benefit is that incoming visitors may perceive your site in a better light, since they have found it via a recommendation (link) on another web site.

2. Search Engine Rankings

Increasing the link popularity of your web site can dramatically improve your search engine rankings. Most major search engines have tailored their algorithms (internal rules used to decide which sites are given priority) to reward sites which have high link popularity. Why? Two reasons...

- Search engines have found that judging a site by who links to it is one of the best indicators of site quality. After all, not many webmasters make a habit out of linking to bad or less than useful web sites.

- In the past, search engines have played a continual cat and mouse game with many webmasters who try to 'trick the engines' or 'beat the system'. Link popularity is one of the few factors which is very difficult to abuse (a webmaster would have to have control of tens or hundreds of different sites located on different servers). As a result, it is a safe bet that the major engines will continue to rely on link popularity and reward 'well-linked' sites in the future.

It is this approach which has made search engines like Google the new standard. In fact, Google's entire approach relies heavily on link promotion and link quality. In describing their proprietary ranking system (PageRank), Google's web site says the following...

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

It's not just quantity.... it's quality!

Just getting hundreds of random web sites to link to you will not help your traffic or search engine rankings. The quality and content of these sites is critical. Ideally, you will want to approach established sites already listed in the search engines which have content related to your web site. These sites already have a steady stream of targeted visitors . In addition, links from these sites have the advantage of being considered 'more relevant' by the search engines and will help your own rankings improve.


If done correctly, proper link promotion will dramatically increase the number of quality web sites that link to you. These additional links will provide your web site with a consistent stream of highly targeted visitors and give you an ongoing advantage with the major search engines.

How to go about it?

There is no 'instant solution' to boosting your link popularity. An effective link promotion campaign involves....

1. Locating established quality web sites containing content relevant to your web site.

2. Approaching the webmaster of each site in a professional manner and explaining the benefit of linking to your web site.

3. Organizing your link promotion campaign.... tracking your results and following up when necessary.

For additonal resources (

How to Increase link popularity

This article describes a simple technique you can use to increase your link popularity by running link popularity reports on your competitors. This technique shows you where your competition receives their traffic from and lets you quickly find the best possible sites to approach for a link. In many cases, it will also reveal your competition's best 'marketing tricks' - sites they sponsor or buy ads from and even their best affiliates and joint venture partners.

Locating qualified link prospects

Learning how to find the right sites to approach is essential to increasing your link popularity. Approaching the wrong sites can quickly sabotage your efforts - selecting the right ones can help pave the way to quickly and effectively increasing your link popularity.

Unfortunately, it can be difficult and time consuming to find the right types of sites to approach. First you need to find sites which are relevant to your site. These are sites whose content is related to yours or whose visitors are likely to be interested in your site. Of these, many may not link to external sites. Others may not feel that your site is relevant to theirs. Weeding out these types of sites can be very time consuming. Luckily, there is a better way...

Insider's Secret - running link popularity reports on competitors

How would you like to be handed a list of web sites which are relevant to your web site and have already demonstrated their 'link-friendliness' by linking to a site very similar to yours?

This 'magic list' is the list of web sites which already link to one of your competitors!

For example, let's say the webmaster of Papa John's Pizza wanted to engage in a comprehensive link promotion campaign. He could spend days trying to locate different sites which would be interested in linking to a pizza company web page. Or he could run a Link Popularity report on one of his competitors ( or and find thousands of web sites who are related to 'pizza' in some way because they already link to a national pizza company.

Why it works

The list of sites which link to your competitors is extremely targeted. Since each of these sites already links to a competitor of yours, it is highly likely that...

1. These sites are relevant to your site.

2. They are willing to link to external sites in your field.

With this report in hand, you can quickly visit each of the sites (to verify that it is a quality, relevant sites), then introduce yourself to their webmaster and ask to be included on their site. In most cases, you will want to write a personalized message and mention that you noticed that they already link to sites in your field. This highly selective, personalized approach is one of the best possible ways to increase your site's link popularity.

Why approaching the right sites is critical....

1. Approaching the right types of sites will greatly improve your link request response rate. Webmasters who have an interest in your field are much more likely to be interested in opening and reading your link request letter. The majority of ignored or deleted link request letters are cookie-cutter messages sent to poorly selected sites. By selecting only specific pages which already contain very similar links, you will greatly increase the chance that your message will be opened and viewed favorably.

2. Relevant sites are much more likely to link to you. Targeting the right sites is the best possible way to increase the number of links to your site. If done properly, finding the perfect sites to approach will be a win-win situation for both your site and the sites you contact. Assuming you have a good site, you will be doing webmasters a favor by pointing out an extremely relevant site which may be of interest to their visitors. These webmasters are much more likely to link to your site and in many cases will thank you for taking the time to contact them.

3. Once they link to you, the visitors they send you will be more interested in your content. Since they are coming from a relevant site, these visitors are more likely to be interested in your content. They may perceive your site in a better light and even be more likely to do business with you since your site has been recommended (linked to) by another trusted site (as opposed to found via a banner ad or sponsored listing). Depending on the recommending site and the description of the link, you may find that these special types of visitors are much more profitable than your average visitor.

4. Increasing the number of relevant links to your web site can dramatically increase your search engine rankings. The major search engines (Google, Yahoo, MSN, Altavista) reward sites which have high link popularity. However, just getting hundreds of random web sites to link to you will not help your search engine rankings. The relevance of the sites linking to you is extremely important. By focusing exclusively on gaining links from relevant web sites, you will be giving yourself a tremendous advantage over sites who take a more scattered, less effective approach.

Stay one step ahead of your competition: By analyzing who links to them, you can also determine...

1. Are they currently engaging in a link promotion campaign?
2. Are they purchasing banner advertisements or sponsoring related web sites?
3. Have they submitted their site to industry specific directories and resources?
4. Who their affiliates and joint venture partners are.
5 . Are their customer's complaining about them?

Use this information to gain new insight into your competition and give you ideas to increase your own on-line marketing efforts.


Being aware of who links to you competitors and using this information wisely can help you quickly build your link popularity. Sites which link to your competitors are far more likely to be relevant to your field, interested in your site and willing to link your site. Visiting and contacting these sites can dramatically increase traffic to your site and improve your search engine rankings.

For additional resources (

Avoid low link popularity


Link Popularity (the number of web pages that link to a site) has become a critically important factor in driving traffic to a web site. Unfortunately, new sites and sites with low link popularity are at an severe disadvantage and often find it very hard to attract new visitors. Here's why...

Although rarely stated in plain english, search engines do not like and do not trust unpopular web sites!

This sounds extreme, but starts to make sense if you think about it from the search engine's perspective. Search engines evaluate millions of web pages and display them in order of relevancy. In the past, search engines have played a continual cat and mouse game with thousands of webmasters who try to 'trick the engines' or 'beat the system'. Given the rewards of a good ranking, some webmasters would create thousands of computer generated pages hoping to trick the search engines into assigning them a good ranking. These pages would look bad to a human, but would occasionally rank well. This happened more and more, and engines started to fill up with 'junk' listings.

Around this time, search engines started to discover that link popularity was a very effective way to weed out 'junk' pages and a good way to judge a site. Link popularity is very difficult to abuse (a webmaster would have to control tens or hundreds of sites located on different servers). Also, search engines found that judging a site by who links to it is one of the best indications of site quality. After all, not many webmasters make a habit out of linking to bad or less than useful web sites.

Although search engines don't come right out and say they don't like unpopular sites, it's easy to read between the lines...

1. Search engines now discourage manually submitting your site saying that they will find your site by following links on the web.

Google says (in their FAQ) that submitting is not necessary and that "The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites. Google's robots jump from page to page on the Web via hyperlinks, so the more sites that link to you, the more likely it is that we'll find you quickly."

Yahoo says (in their FAQ) that "The Yahoo! Search index, which contains several billion web pages, is more than 99% populated through the free crawl process. Yahoo! Search crawls the web every 2-4 weeks and automatically finds new content for indexing."

MSN advises (in their Site Owner Help) to "Make sure that each page is accessible by at least one static text link.".

2. Sites can be delisted from a search engine if enough pages do not link to it.

In their FAQ, Google explains that one of the possible reasons your web pages used to be listed and are now aren't is that.... 'The contents of your page or the links pointing to your page changed significantly and you no longer have a sufficiently high PageRank, or your page had low PageRank to begin with and a small change caused you to be dropped from the Google index.'

3. Once included in a search engine index, sites with higher link popularity are heavily favored

Google says (in their Technology Overview) that "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. "

Yahoo suggests (in their FAQ),that you should "Correspond with webmasters and other content providers and build rich linkages between related pages." to improve the ranking of your web site in their search results.

MSN says (in their Site Owner Help section), "The MSN Search ranking algorithm analyzes factors such as page content, the number and quality of sites that link to your pages, and the relevance of your site’s content to keywords."

How many links is enough?

Once site owners realize the importance of link popularity, the first question they ask is usually 'how many links do I need?'. The frustrating answer is.... it depends!

All sites need a basic amount of links as a starting point. These links prevent the search engines from treating a site as an "orphan site" (one which is not linked to) and improve the chances of the search engine finding the site's pages to add to its index.

Some sites only need ten or twenty good incoming links to rank well. Others in highly competitive industries need hundreds or even thousands. The best way to tell is to run a Link Popularity report on your site and on your competitors' sites. If your competition is outranking you and has many more incoming links, you should probably start thinking about increasing your link popularity.

Increasing your link popularity

Luckily, there are several highly effective ways of increasing your link popularity. Proper use of link popularity reports can give you the information you need to evaluate your situation and act accordingly. Better yet, running the right link popularity reports can show you exactly where your competitors are receiving traffic from and provide you with hundreds of handpicked sites interested in linking to your site.

For additional Resources visit

Mind Altering Words That Make People Buy


1. Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.

3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.

5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.

10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.

For additional Resources

Thursday, June 01, 2006

Effective Ways To Reduce Your Business Costs


1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.

2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.

3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.

4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.

8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car

10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.

Discover what many will never Know:

Exhale your Potential:

What do they mean by RSS?


The definitions of “RSS” acronym varies from “Really Simple Syndication” to “Rich Site Summary”.
Simply stated RSS is a method for sharing frequently updated information on the web and currently the most dominant technology in distributing headline news content. RSS feeds contains list of news headlines, summaries with links back to the appropriate site content.

Subscribers to RSS feeds use either a downloaded program (RSS reader, aggregator) or a web based aggregator such as MyYahooo, Feedster, or Syndic8. New updates are reflected on User’s RSS reader within minutes.

Benefit of RSS

Efficiency: Quickly scan over headlines and summaries

Timeliness: Automatically receive updates from your favorite site

Coverage: Receive updates from multiple web sites into one location (reader or aggregator)

List of Popular Readers

AmphetaDesk – Free RSS reader, works through web browser (Win/Mac/Linux)

Pluck – Integrates into Internet Explorer 6.0 or higher for windows (Offers other Tools)

FeedDeman – Commercial, standalone application for Windows

SharpReader – Simple and effective standalone RSS reader for Windowss

NewsGator – Commercial plug – in to Microsoft Outlook

NetNewsWire – Commercial, stand alone RSS reader for Macs

By Emmanuel Sodipo

Please visit the site below for additional and valuable free Resources: