Friday, January 28, 2011

Brand Effect

What image does your brand conveyed about its users.

For example:

  • Marlboro cigarettes convey customers as rugged and manly...
  • Mercedes conveys that customers have arrived financially and can afford the finer things in life...
  • The Wall Street Journal conveys readers as educated, center-right, and upwardly mobile...
Branding is an old concept, but still relevant in today's market if it is consistent over time

Most people are no longer sure about their goals and purpose and the meaning of their lives. Nowadays, the average person changes careers a minimum of five times and changes social relationships, homes, and social roles even more often. Which means most people are struggling to find meaningful ways to live.

A consistent brand
can be a source of hope and a great marketing tool.