Tuesday, June 26, 2007

Security Standards (27K)
This is an informational, non-commercial website dedicated to promoting the latest international standards for Information Security Management Systems, the ISO/IEC 27000-family (“ISO27k”). - http://iso27001security.com/

The ISO27k standards provide best practice guidance on protecting the confidentiality, integrity and availability of the information on which we all depend. Three standards in the series are already released and publicly available:
ISO 27001, the Information Security Management System certification standard;
ISO 27002 (previously known as BS 7799-1 and ISO 17799), the code of practice for information security management; and
ISO 27006, a guide to the ISMS certification process for certification bodies.
Several other ISO27k standards are currently in preparation.
More than 3,600 organizations have been certified against ISO 27001 worldwide with many thousands more using ISO 27002 as the basis for their Information Security Management Systems.

To find out more, start here with a summary of the ISO27k family or read our FAQ for an overview of the implementation process

Tuesday, June 19, 2007

What about Biometrics?

While speaking at a conference sponsored by Australia’s national Computer Emergency Response Team (AusCERT), Jesper Johansson, Microsoft’s senior program manager for security policy, suggested IT departments change decades of common policy, and encourage users to write down their passwords. According to Johansson, users required to remember passwords on dozens of separate accounts will often use the same password for all–thus “reducing overall security”.

An average person with at least 15 different accounts, I understand Johansson’s suggestion, but feel it’s just a temporary solution. Encrypted password files and RSA tokens offer higher security than simple passwords, but are also vulnerable to forgetful users.

The question is are you ready for biometric authentication?–thumb prints, iris scans, hand geometry, what ever. Electronic manufacturers could settle on a highly-secure standard and implement that technology across the board–computers, automobiles, ATMs, doors, and so forth. Do you mind pairing your thumb print with a single password or pin.

Having worked with end users for many years, I doubt most will have trouble remembering ONE alphanumeric key. Problems arise when we ask the average person to remember 15 different keys. What is your view?

Homebusiness Ideas

Tuesday, June 12, 2007

How to Read Your Web Stats(Homebusiness Ideas)

Do you know how to read your web stats? If not, now's the time to learn!Today I'm going tell you how to analyze your website stats so you can get the full picture on how your visitors are using your site -- where they're coming from, what they're doing on your site, and what you can do to make sure your site is achieving its main objective: converting those visitors into SALES.

(Note: If you don't already have a web analytics program operating on your site, I suggest you get one right away. A great free program is Google Analytics. You can find out more about it here: http://www.google.com/analytics)

The most important thing for you to know is how many people are coming to your site -- and what they're doing there.But discovering this information is trickier than you may think, even when you have a comprehensive stats package like Google Analytics. That's because there are a number of different stats you can look at -- and they all tell you different things.

(Note: I've put stars beside the numbers that are most important.)

Hits: I mention this one mostly so I can tell you to ignore it! Your "hits" count is the LEAST reliable statistic available. Hits occur any time someone downloads a file from the server hosting your website. But most web pages are made up of more than one file. A "hit" could be anything from a banner ad... a graphic... a digital photo... or the web page itself.Some of your web pages might register as two hits. Some might count as twenty! That's why we don't recommend you track your hits. They simply aren't a good way to measure how many people are coming to your site.

Page ViewsPage views: This give you a better idea of the level of activity on your site. They show you how many of your web pages are being viewed by your visitors.However, to make this kind of information meaningful, you have to think of it in terms of relative numbers instead of absolutes. Discovering your site received 20,000 page views in a week doesn't tell you a whole lot.But knowing your site had 4.29 page views per visitor during that week tells you a lot more. You now know that your visitors clicked to four different pages on your site (on average). This gives you an idea of how "sticky" your site is.If your site has a long salesletter on it, you don't want your site to have a high page-view-per-visitor count. That's because you want to keep your visitors glued to your salesletter, not meandering from page to page all over your site.

** Unique visitors, or visits: This stat is most likely to equal a real person on your site. But even it doesn't tell you exactly how many people are coming to your site.For example, let's say a bunch of your visitors are using the same computer in a library or online cafe. Because they're all coming from the same IP address, all those visitors will be counted as one person. Still, it's as accurate a count as you're going to get.New visitorsThese are visitors who have never come to your site before. Or have they?It's possible the same people are coming to your site from different IP addresses, and therefore being counted as "new." Maybe they're using a different computer, or using IP "masking" software that shows them coming from a rotating number of different IP addresses.

** Returning visitors: This is a good number to keep your eye on. It tells you what percentage of your visitors have been to your site before. If they're coming back, it's a good sign that they like what they're finding on your site. So generally speaking, the higher the percentage of returning visitors, the "stickier" your site is.Average time on siteThis shows you how long your visitors tend to stay on your site. If the average time is less than a minute, then clearly your visitors aren't finding what they're looking for on your site. If they stick around for five or more minutes, however, they're obviously finding something to interest them.

** Percentage of opt-ins per visit: This number tells you how many of your visitors are signing up for your opt-in offer. It's one of the most important numbers for you to track. Obviously, you want to keep tweaking your opt-in offer so you get as high a percentage of opt-ins possible!How do you tweak your opt-in offer? Here are some ideas: Try putting it in different places on your site. Tweak the wording of your offer to see if that makes a difference. You may even want to experiment with entirely different opt-in offers, until you find the one that holds the most appeal for your visitors.

**Percentage of sales per visit: When it come to stats, this one is KING. It tells you what percentage of your visitors are actually buying from you. If you only track one number, this is the one to watch. Clearly you want to do whatever you can to make that number go up!

**Referring sites: These numbers show you where your traffic is coming from. This information is essential for your traffic generation strategies.Focus on the traffic sources that are giving you the highest visitor/sales conversion rates. Are they search engines? Affiliates? Article directories?Spend more time getting MORE traffic coming from those places -- and your sales are guaranteed to go up!For example, take a look at your search engine reports.
If you're getting lots of traffic from Google, but it's not converting -- and you're getting just a small amount of traffic from Yahoo, but it is converting really well -- then that's a sign you should be putting some effort into getting more traffic coming to your site from Yahoo.

**Top keywords: Most stats analysis packages will tell you which keywords are generating the highest-converting traffic for you.Be sure to doublecheck them with a keyword research tool like Wordtracker (www.wordtracker.com). You'll want to make sure lots of people are actually doing searches on those keywords. You don't want to waste your time optimizing your site for keywords no one is searching on!So those are the main numbers your stats package will give you.
Depending on your package, you may get access to a lot more information than what I've described here. But if you're just starting out and need to know the basics about your site, this should give you a good start.

Monday, June 04, 2007

The Theory Of Quantum Relationship(Homebusiness Ideas)

Let's look at some of the laws that exist in the quantum world and personal growth/development.First however please know that when I say personal growth I am also speaking of professional growth as well. They all go hand inhand and the way I see it if you are improvingthe quality of your life then you must beimproving your professional life as well. Now on with the important laws that we must know if we truly want to use the quantum world in our life to live the life we want to live.

The first law of success is the Law ofManifestation: This law demonstrates how something comes into being. It is really that part of creation that says creation is started in the mind first as Robert collier noted when he said: "The primal cause is mind. Everything must start with an idea. Every event, every condition, everything is first an idea in the mind." Wow,that to me is so basic that I think sometimes we forget that our minds are the starting point of all creation. Look around you today and see whatthe mind has done. It has created beautifulhomes, buildings, statues, paintings and it has also created extraordinary businesses, computers,technologies that make our life much more simple and safe. There are many more examples, but I think you get the point.

The second law is the Law of Magnetism: This law states that we attract what we put out. This is seen in emotions when we are affected by other people's emotions or they are affected by ours.What happens when we are around someone who is always complaining about the work they do? It makes you start to focus on all the bad that you experience at work. We also see this when we are around more positive people they begin to rub off on us as we do on them. I like what Ernest Holmes said: "Every person is surrounded by a thought atmosphere and through this power we are either attracting or repelling. Like attracts like and we attract just what we are in mind." Another example is the book As a Man Thinketh by James Allen. He says, "We need to tend the garden ofour mind." The point is that if we are not awareof our thoughts, as many of us are not, we allow the weeds of others thinking to trap us into their way of thinking which is often negative.But, if we tend to the thoughts of our minds we will attract others if the thoughts we think are attractive. Our thinking can truly act as a magnet so if we consciously think attractive thoughts we will attract attractive thinking people.

The next law is the Law of Pure Desire: When weare motivated by pure intention we can be assured of beneficial outcomes. The tip of the tongue phenomenon says that we know what it is we want to say, but we just cannot get it out because weare not able to remember what it is we want to remember. We see this when we are trying to remember a name along with a group. It becomes a competition so we become stressed and when that happens all the blood leaves the brain and goes to the limbs and organs to fight the stress and we cannot think. Then several hours later we all of the sudden remember the name. This happens even if we are not thinking about it because when we ask our mind a question it remembers the question. The reason we remember the name is because we become relaxed, we usually rememberthe name as we are lying in bed or watching TV ordoing something that is relaxing that has allowed the brain to receive blood to be able to think.The point is that when we are relaxed and thinking about pure thoughts we receive pure answers. If we are relaxed and we are thinking about what we want in life we will receive an answer that is of pure desire.

The forth law is the Law of Paradoxical Intent: Desperation pushes away that which one is trying to get. Desperation is negative energy and that negative energy is what creates repulsion. This is why it is called the paradoxical intent, you want something, but because the desire is so intense it becomes a desperate need and in that desperation people will throw off a negative energy that gives others the feeling that something about the person is wrong. In other words the desperation gives you the opposite.This is one of the reasons money is often so elusive. We all want to be rich, to have a life that is filled with luxuries and we often get stuck thinking about having all that stuff and it gets us desperate for having. The truth is wanting to be rich never works, if you ever want to have a lot or an abundance of anything the intent to have it must come from a true desire to help others or give others a better life. Anyonewho says their intent is to be rich never seems to ever get rich, but those who say they are compelled to help others or create things that help others in certain ways are usually the ones who receive abundance.

The fifth law is the Law of Harmony: This law states that we must be in balance. It really is very simple to understand, but for many it is very hard to get. The Pillars of Excellence was created for the purpose of creating harmony in your life. We are all made of the same ingredients, in other words we all have a spiritual nature, physical nature and mental nature. We are also emotional and social beings who want to establish connection with those around themselves and with their environment. We as humans need to know we are giving back in someway so we also have a service need and finally we are all in need of leading. You see this with people wanting to be able to have the ability to make their own choices. The short of it is to be successful in life we must have success in all areas, not just one or two. For example; if you had all the money you could ever spend, but you were so unhealthy you could not go and experience life physically you would not experience life to its fullest. The point here is to get into living a full life that focuses on caring for all parts of life not just those parts that look appealing, sometimes we need to do those things that are notas fun as other activities, but to experience those great desires we must be fit in the not so great parts of life.

The next law is The Law of Right Action: This law says that if we want to experience life in ways that supports value, honor, and dignity we must act in ways that support value, honor and dignity. Here is where I think we find ourselves in terms of who we really are. This is also one of the most difficult areas of life that most people have to deal with. Looking at this from the Law of Harmony we can say that doing activities that are good for us, others and the environment creates harmony, but the only way that this can happen is in right action. We must do right if we want good to come to us. The Lawof Right Action is best applied looking at Seligman's 24 character strengths and virtues. I speak of these in my book and in Soteria. For the sake of understanding this law, just understandthat if we ever want to live life in a way that supports happiness we must make sure we keep a watchful eye on what we think and do and make sure that our thoughts and actions are in line with natural law and principle.

The final law we will seek to understand is theLaw of Expanding Influence: Throughout history those who have succeeded are the ones that could influence others and themselves. The sad truth is that many do not understand the influence they do have in the world. We all have the ability to influence the world in big ways, but it is only those who are bold enough to take a stab at influencing themselves and others that are the ones who will make a difference in the world.Look at the leaders of the world; are they notable to use the power of influence to get others to follow? Natural law says that inside each ofus there are built in laws that make us get along; one of these laws is the law of reciprocation. Here if we are given something or someone helps another in some way they get a feeling, a driving desire or force to reciprocate the favor. This is one of the most powerful laws of human nature.

The Pillars of Excellence: Six Laws of Influence teaches you how to use the 6 natural laws of influence to enhance the quality of your life and the life of others. When you understand how to influence others and the environment you begin to expand the influence you have in life. In other words the more you begin to consciously influence your own world the more influence you have and the more power you create in your own life. When you use influence properly you also begin to expand the number of people you influence and that means you become a driving force in nature where you can really make a difference in the world. Understanding the above laws and implementing them can have extraordinary effects on you and your environment. Remember if you learn anything, but you fail to use what you learn it is as if you never learned the information in the first place. To not use what you learn is one ofthe biggest problems people have in life. We love comfort and change does not feel comfortable. Ialways believe that the level of discomfort you are willing to experience in life is directly proportionate to the level of success you will ever experience as well. In short, the more discomfort you can handle the more success you will experience. Use what you learn and life will give you rewards beyond your wildest dreams. Life is supposed to be adventurous, but no one ever said life was going to be easy. The day I decided to use everything I learned was the day I felt very uncomfortable, but it was also the day that life began rewarding me with the fruits that are waiting for all of us who try new things. Let me know how these 7 Laws work for you and always remember that life is supposed to be an adventure so go out and be a leader of life and experience the fruits that effort provides.