Saturday, January 26, 2008

Ebooks as a Marketing Tool Homebusiness Ideas

Here are seven proven ideas you can use to get started creating your own free viral eBook today:
Idea #1: Industry update report. If major changes have recently happened in your industry -- or if there are any major developments on the horizon -- an industry update report can be a great way to get your name associated with these hot new trends and developments.This is a great way to make a name for yourself within your industry. And when the trend heats up, you can bet that the number of people reading and sharing your eBook will skyrocket, too.

Idea #2: Industry resource guide. A resource guide can be really helpful to people who are just getting started in your industry, or who are looking for new contacts, ideas, or opportunities.By writing this type of guide, you can develop a strong reputation for yourself as a reliable "industry insider" whom people can approach when they're looking for resources. And when the time comes for them to buy a product or service, you can bet that YOU will be the first person they turn to.

Idea #3: Interviews with industry experts. Everyone loves to hear what the leaders in their industry are doing. After all, one of the best -- and fastest -- ways to become successful is to follow in the footsteps of those who've already achieved incredible success.It's easy to create an eBook that's made up of a collection of interviews. All you have to do is send out a few emails to people in your field and ask them to share their experiences with you. People love to talk about what they do.Plus, with this type of eBook, you'll have 100% exclusive, original content - which is sure to appeal to your potential readers!

Idea #4: Special tips from industry insiders this variation on Idea #3 can be another great source of valuable content. Instead of interviewing experts, you simply contact them and ask for their tips on how to solve common problems and overcome obstacles in your field. Then, group the tips by topic and you'll have a book of "insider tips" that's sure to be a hit.

Idea #5: "How-to" instruction guides. Of course, if you're something of an expert yourself, there's no need to consult with other experts to create your eBook! Go ahead and write your own eBook that teaches people a hard-to-learn skill or helps them get started in your field of expertise.

Idea #6: User manuals for hard-to-use products. If you have expert knowledge or lots of experience with a product that's hard to use, you could create a start-to-finish user manual or beginner's guide that helps new users get up and running with the product. If it's a product that's just starting to grow in popularity, your eBook will be sure to create a buzz. Another variation on this idea is to create an eBook that lists alternate uses for common products and explains how people can start using them in new ways. For example, you might write a guide that lists 10 little-known uses for iPods, or 10 creative ways to recycle your old computer equipment.

Idea #7: Reviews of industry products. Product reviews are becoming indispensable resources in the online shopping community. People love to read reviews of products before they buy them - so if you've tried out some popular products that would appeal to your market, you've got some great information to include in your eBook.

So there are some ideas to get you started... Choose the one that appeals to you most and run with it!

Sunday, January 20, 2008

Forget the Business Competition Focus on Marketing Homebusiness ideas

First, when generating targeted traffic for your business don't focus on the competition, other marketers, focus on you. Do the best job possible you can and don't worry about what the competition might be up to. Direct your energy into marketing.

Personally I use Google's pay per click program to drive traffic for my business, but atthe end of the day it only accounts for small percentage of the total traffic I generate. So, Google is not the be all and end all of traffic. You want to have many streams of traffic coming your way.
Diversification in this regard creates real and long lasting quality lead flow and stability.

Second, in Google itself being number 1 in the listings doesn't guarantee you better results. Some of my best converting campaigns are in spot 6 through 8. The clicks are cheaper and the lead cost is lower.
The goal is NOT to focus on the most obvious keywords it's to spend some real quality time brain storming keywords that are less prominent, but even more targeted. Few marketers really put time into this activity and so there is less competition just from this fact alone. Further, you'll find better quality leads this way.

Third, more important than beating the competition in ranking is everything that comes after someone clicks your link. You must put real time into presenting the right offer to the right person and then do an excellent job of follow up. If you master this third point you'll soon sit in a position of having a competition proof business.

If you are first in the minds of your prospects they do not care about who else is out there.

Sunday, January 13, 2008

Profitable Online Business Homebusines Ideas

Information is by far the most profitable kind of product you can sell online. Why? Think about it for a moment... What do the vast majority of Internet users go online to search for?That's right. Information.
Which means that by selling highly sought-after information on your website, you're giving people exactly what they're looking for! And that's a recipe for online success. Here are some more reasons why information is the best type of product to sell on the Internet... When you sell "hard" products that require physical delivery, you have to deal with the cost and hassle of manufacturing, stocking, and packaging -- not to mention shipping your product. And all those things take a serious bite out of your profit margin.

However, when you sell information -- in the form of an electronic "eBook," for example -- once you've created your master copy, you can make countless duplications of it, at NO additional cost. Your manufacturing, stocking, and packaging expenses are non-existent! And because you can deliver your electronic eBook instantly to your customers, your shipping costs are zero, as well. That means your profit margin is 100%!
Your customers will be especially attracted by the promise of instant gratification. They won't have to wait days (or even weeks!) for their product to arrive -- it'll get downloaded to their desktop in just a minute or two, which means they can start accessing that information right away. And once your website is up and running, you can automate your entire business so it takes just an hour or two a week to run!

You can set up your order form and "shopping cart" system to automatically process the order, put the money in your bank account, and electronically deliver your product to the customer.

It's the perfect "hands-free" business! ... And you don't even have to be a writer!To create a best-selling eBook, you don't even have to be a professional writer! You can hire someone else to do the writing for you. Simply tell them what topics you want your eBook to cover, and then let them go to it. (A great place to hire writers who won't charge you an arm and a leg is Or, if you're just starting out and don't have any extra money to invest in product development, you could create an "interview compilation" book. All you have to do is interview various leaders in your industry then type up the interviews and put them all together in your eBook.

For example, if you want to sell a book on how to house-train a puppy, interview three or four well-known dog trainers in your area. Then type up the transcripts of the interviews and put them together in an eBook.

You could even consider compiling articles written by other people that focus on a particular topic of interest to your customers. Maybe there are already a bunch of articles online that talk in detail about the different ways to house-train a puppy. All you have to do is get permission from the original authors to reuse their content, put all the articles together into an eBook, and ta-da! You've got a product on your hands.

How do you get permission from the authors? Simply explain to them that your eBook will provide great publicity for them and let them know you are planning to widely distribute the final product. Make sure they understand they'll receive full credit for their work and that their contact information will be made available to readers (along with mention of other products and services they might offer). Once you have compiled all of the contributors' work, you should have a highly valuable publication on your hands. And you didn't have to write any of it yourself!

The FASTEST way to be making good money online You can write a profit-generating eBook -- and build the site to sell it -- in as little as 2-3 weeks. There's no faster way to make a solid income selling your very own product online. And once your site is up and running, you can get feedback from your visitors and customers and start testing new ways to sell to them, so you can perfect your product and your sales process so it's making maximum profits in the minimum amount of time.

But that's not all... Once your eBook business is truly booming, you can start adding more products on to the back end, which you can then sell to your customers and boost your profits still higher! So that's my best possible answer to the never-ending question of, "What do I sell online?"

Sunday, January 06, 2008

Internet Advertising Homebusiness Ideas

There are several ways to make money online: Adsense - Advertising - Adwords - Affiliate Marketing - Blogging Co-Registration - Copywriting - Craigslist - eBay - Email Marketing-Forums - Free Traffic - Giveaways - Graphics - Internet Marketing-Joint Ventures - List Building - Membership Sites - Niche Marketing- Outsourcing - Private Label Rights - Product Creation - Resell Rights-SEO - Software - Squidoo - Traffic - Video Marketing - Viral Marketing

Advertisers,especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creativity.
Here are some tips that might help:
Step 1: Define clear goals of your advertising campaignThe most important aspect of any advertising campaign is to have a clear objective in mind. You may be targeting a specific group of people, your initial aim may be to target at least 1000 internet surfers and so on and so forth. Havea well defined, clear purpose.
Step 2: Identify the most effective sites for achieving your goals Sites that are most relevant to your product or servicewill, more than likely, be your best bet; but also consider larger sites or networks that can target the audience you're trying to reach. They can be very cost-effective. If youhave multiple products or services that appeal to various target markets, you'll have to consider sites that reach all those various segments.
Step 3: Craft your message to fit the needs of the audienceyou're targetingThis comes down to understanding the audience of the sites you're advertising on. The message you use on a technologysite to appeal to technologically savvy customers won't have the same appeal for visitors on a small-business site. Focus your campaign.
Step 4: Content of your AdPay particular attention to the content of the Ad. The content should be such that it clearly distinguishes your product or service from your competitors'. Have a catchyheadline. The headline is probably the most important partof the Ad - It is the customer puller.
Step 5: Formulate the specific promotional messages that correspond to your goals. The promotional messages should concentrate on the majorselling points of your product or service and have a strongcall-to-action.
Step 6: Make the desired action clearly visibleThis certainly doesn't mean the desired action should necessarily blink, bounce or do flips, but it should bevisible within an accepted format for the media you'reusing. In the case of the Internet, underlined text links,"click here" text entry boxes, and pull-down menus are allways you can make the desired action clearly visible.
Step 7: Design the ad so it looks like it belongs on thesites where you're advertising For instance, you may want to use the site's font faces in your text, color schemes in your background, font colorchoices overall, and emulate images where appropriate. Try to conform to the environment so potential customers visiting the site don't gasp in shock when they see your ad.
Step 8: Produce multiple versions of each ad Create three or four versions of each ad, changing thepromotional message, call-to-action, font faces and colorschemes. This is especially important if you're doing price testing or gauging reaction to specific promotions. By splitting your advertising buy among the various versions of your creative, you can then start to optimize your buy based on the message that works best.

With these tips, you will not only be able to create an ad, but you will be able to create an effective ad that doeswhat it is supposed to do - sell your products and services.