Sunday, January 06, 2008

Advertising and Promotions 2

Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. 
In order to optimize your advertising buys, you need to concentrate on improving your creativity.

Here are some tips that might help:
Step 1: Define clear goals of your advertising campaign, the most important aspect of any advertising campaign is to have a clear objective in mind. You may be targeting a specific group of people, your 
initial aim may be to target at least 1000 views. Have a well-defined purpose.

Step 2: Identify the most effective sites for achieving your goals. Sites that are most relevant to 
your product or service will be your best bet; but also consider larger sites or networks if you have multiple products or services that appeal to various target markets. 

Step 3: Craft your message to fit the needs of the audience you're targeting. This comes down to understanding the audience of the sites you're advertising on. The message you use on a technology site to appeal to technologically savvy customers won't have the same appeal for social site. 

Step 4: Pay particular attention to the content of the Ad. The content should be such that it clearly distinguishes your product or service from your competitors'. Have a catchy headline. 
The headline is probably the most important part of the Ad.

Step 5: Formulate the specific promotional messages that correspond to your goals. The promotional 
messages should concentrate on the major selling points of your product or service and have a 
strong call-to-action.

Step 6: Make the desired action clearly visible.
This certainly doesn't mean the desired action should necessarily bounce or flip, but it should be visible within an accepted format for the media outlet. 

Step 7: Design the ad so it looks like it belongs on the sites where you're advertising for instance, you may want to use the site's font faces in your text, color schemes in your background, font color choices overall, and emulate images where appropriate. Try to conform to the environment so potential customers visiting the site don't gasp in shock when they see your ad.

Step 8: Produce multiple versions of each ad, changing the promotional message, call-to-action, font faces and color schemes. This is especially important if you're doing price testing or gauging reaction to specific promotions. By splitting your advertising buy among the various versions of your creative, you can then start to optimize your buy based on the message that works best.

With these tips, you will not only be able to create an ad, but you will be able to create an effective ad that does what it is supposed to do - sell your products and services.


I wish You Great Success.

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