Monday, December 21, 2009

Choosing a Mentor HomeBusiness

Selecting a mentor should be taken seriously, it is not just a matter of finding someone you like. Choose mentors that have genuine history of success.

There are several people who look only at superficially successful people as role models for their own goals, do not make such mistake.
For instance there is a good chance that some of the companies cited as models of efficiency in the top selling business books and magazines will be out of business in the next five years.
There is a need for great care in selecting a mentor whose success will stand the test of time.
Choose based on their achievement of goals that are similar to yours, they should have overcome some of the obstacles you are facing.

Ideally, a mentor really represents both the challenges you face and what you intend to become in a particular area of your life.
Merry Xmas. Enjoy the festive season, this is a season for family, friends and love, make the best of it. Get close to family, make new friends and find true love. See you in the New Year

Wednesday, November 18, 2009

Tax Knowledge Business Ideas

How much tax knowledge do you have? How effectively can you answer the following questions?

1. Should you own properties in your own name, via a limited company, a partnership or another structure?
2. Do you know the Key changes to the tax treatment of investment properties.
3. How to become non domiciled for tax purposes and how this tax status can help you pay virtually no tax.
4. How rental income is treated by the revenue and how to minimise your tax bill.
5. Which expenditures related to your property business you can legitimately offset and which you can't.
6. Tax loopholes that apply when carrying out maintenance on your properties - understanding the difference between a repair and a capital improvement.
7. How to properly offset interest paid on loans including mortgages.
8. Why do so many professional property investors set up property management businesses and how are they using them to help them save tax?
9. Advanced strategies for reducing your income tax bill.
10. How to pay less tax when purchasing properties - stamp duty strategies for the smart property investor including tips for mitigating stamp duty.
11. The rent a room relief and how to use it to reduce your tax bill.
12. What is capital gains tax? When does it apply?
13. How to use PPR relief to completely mitigate capital gains tax.
14. How to time your property purchases and disposals to minimise the amount of tax that you will have to pay.
15. Husband/wife strategies for reducing taxes.
16. How to quickly and easily calculate your capital gains tax liability.
17. How and why are holiday lets are treated differently to buy to lets and why do so many smart property investors choose to own holiday lets?

Thursday, October 15, 2009

The Business of Marketing Business Ideas

As a business owner, You are in the business of MARKETING

What % time do you spend on the following?:

Production - the creation of the product/service. Most people 30%
Operation - the running of the business. Most people 50%
Marketing - the marketing of the product/service Most people 20%

For a new business the stats should be:
Production: 20%Operation: 20%Marketing: 60%

What is the size of your backend:

Many business owners have a front end product or service but they have no backend, where most of the profits are really made.

The business of marketing is to retain and service your old customers, One of the way to ensure you have a successful business is to think about what the customer would like next.

If a customer is happy with your first offering then there is a good chance they will purchase something of a higher value.

What can you create to market to your customers once they are happy with your first offering?

This could be your most lucrative product.
What do your competitors offer?

Always be upselling and downselling!
When a customer says yes to a product, what do you have to offer them during their 'buying mood'?
Mc Donalds, 'would you like chips with that?' to which most people say 'yes'.
Italian Restaurant, 'would you like garlic bread to start' to which most people say 'yes'.

What can you offer at 'point of sale'?

What if they say 'no' to your first offer? Always downsell something of less value, that way they may buy something as opposed to leaving without a purchase.

What can you offer instead of your primary product?

Monday, September 28, 2009

Selecting a Book Title Home Business
Finding a great title for your book can be one of the most challenging yet satisfying
processes you will go through. The title is the purpose of your book and very
important that it presents your book’s subject in the best way possible. It needs to
grab your audiences attention, make them question and think and act by picking up
the book and start reading and eventually buy.
You’ll need to go through a series of questions, digging deep into the why, how,
what motivated you to write the book in the first place… then dialogue and become the ‘devils
advocate’ coming up with as many arguments, ahem, questions, as possible so we flush out what the
underlying concept is.
One way is to write down a bunch of possibilities and have people vote, another way is to go through
the manuscript looking for ‘themes’ and writing them down, also any re-occurring words and then
haul out the Thesaurus and create a whole other list.
Then, start creating phrases of 3-5 words, short preferable. Look at them over and over and keep
reworking them until you get what you want. Hopefully, there will be some ‘meat’ in the title to assist
with the sell. And, of course, keeping in mind who the audience is for you book. What are their
interests, mind-set, demographic, etc that are another part of the equation.
Remember, do something every day toward your book and promotion.
Karrie Ross,

Thursday, August 13, 2009

Steps To a Perfect Press Release HomeBusiness

Businesses need to get their press releases read by the media. But first they need a catchy subject line for those press releases, so how do you draft the perfect headline ?

Follow these 12 steps.

1. It needs to be short with few words.
2. Write for your targeted audience.
3. Abbreviations and slang are good for Headlines
4. You can make a statement, a prediction, raise a question, state a statistic or report news
5. The statement is something bold: Gordon Brown Must Resign, says economist
6. The question makes you think: Should Gordon Brown resign? asks economist
7. The statistic paints a picture: 62% say Brown should resign
8. News hits hard: Brown Is One Step Away From Resigning
9. Predictions have lots of feexibility: Brown Could Resign Tomorrow
10. Referencing something in the news is always helpful
11. Link your headline to things that matter most: love, health, wealth, fun, beauty, art,business
12. Start your story with the word: EXCLUSIVE

Now go get the PUBLICITY

Monday, July 27, 2009

A Little Advertising Tip Homebusiness Ideas

'PPC' ('pay-per-click') adverts...The interesting thing about these adverts is the fact that you can actually pay less than someone else competing on the same keywords- even if your search result is placed higher which traditionally should cost more.

The question is Why?

If you are more 'relevant' than they are, then you will pay less than they do...all other things being equal i.e your main site is relevant

How is 'relevancy' determined?

The more people who click your advert as compared with the number who see it will suggest that you are more relevant. In other words, if your advert is shown 1,000 times and you get 100 people clicking through and your competitor only gets 50'click throughs' per 1,000 ad times -then you're more 'relevant' and you pay less.

This kind of logic applies to eBay too - the more relevant you are the higher you are in the search results.

Thursday, June 18, 2009

Press Realease Basics Homebusiness

Press Releases can be submitted to press release sites. Press releases have two broad purposes:

1- To attract the attention of the media and generate free publicity.

2- They can also be used for search engine optimization purposes.

When searching for an expert on a given subject, the media often search the internet. So, if your press releases are keyword optimized, the media will find them. To rank highly for the chosen keywords, It is important to put your most important keywords in your press release titles and throughout the body of the press release.

The search engines constantly crawl leading press release sites, they know that this is where breaking news are often first posted and they want to have the content listed for their users. A properly keyword-optimized press release submitted to the leading press release sites, can give you the top ranking for your keyword.

Tuesday, May 19, 2009

Emotional Words HomeBusiness

People don't buy things for rational reasons. They buy for emotional ones. They want to feel good... hopeful... satisfied... proud... relaxed... acknowledged... secure... ... .If you can identify the underlying emotional needs your product or service satisfies, you can write copy that identifies with your reader in a very intimate way. In a way that says YOU understand them. That you've been there yourself, that you've found a solution to the very problem their emotions are driving them to solve.

That's powerful stuff.

So how can you write emotionally-charged salescopy that connects to your reader? Start by looking at the problem your product solves. What's the underlying emotion it addresses?

The first step to writing emotionally-charged copy is to identify which "power" emotions are at the core of your product. The use those words to write salescopy that converts the MAXIMUM number of visitors into paying customers...

Fear of Loss:
One of the most powerful human drivers of change is fear. Fear of losing those things that are most important to us. It could be our sense of security that's at stake. Our money. Our health. Or even our happiness. When you identify fear, you can write salescopy that speaks to that emotion, and indicates how your product will overcome that fear.Here are some examples of copy that recognizes fear and offers a solution to it:

"Lose $3,000 tomorrow without this advice…"
"Protect your computer from viruses that can wipe out your entire hard drive."
"Selling your home? Avoid the top 10 mistakes that can cost you thousands of dollars!

"Notice how these examples use words like "protect" and "avoid"?Just as there are power emotions, there are power words that correspond to those emotions! What are some other power words besides "protect" that correspond to fear? Well, you can try words like:
Red flag

Keep in mind that when you identify negative emotions like fear, your ultimate goal is to show how your product or service takes away these fears. Your job is to identify the fear that is there, relate to your reader based on that emotion, then provide relief from that unpleasant emotion. That's why the power words related to fear are positive.

Monday, April 27, 2009

Tackling Worklessness HomeBusiness

We are starting the our first of many series of Believe the Dream Seminars. We would be taking the audience through practical steps of:
Discovering your Passion
Communicating your Passion
Monetising your Passion
Managing your passion

"A Success Story, I believe for most people has been and still is to provide an adequate living for themselves and their family: that means a home, a measure of financial security, to have hope, to have opportunities and have time for their friends. Planning, preparation, perspiration, persistence, and opportunity are still very much part of the formula to achieve that Dream. Today, it may take several career changes, several new disciplines, several new associations and plenty of brainstorming during one's lifetime. It may mean moving to a different part of the country, or starting one's own business. Brainstorming is an extremely good way of scanning through your resource of knowledge. A brainstorm can work with an individual or a group. This technique requires the generation of as many ideas as quickly as possible to solve a problem. "

The first seminar will be held at Friends House on the 12th of May at 18:00pm. The venue Friends House was founded by a Christain religious group called Quakers in 1650 who believed Business and Marriage is a form of worship and in the depth of recession formed businesses like Sony, Barclays Bank, Llyods Group, Clarks, Cadbury, Oxfam, Imperial Oil (Exxon) which are still very successful to date.

Learn to turn your Passion into Business as we tackle Worklessness and Youth Crime.

You can Register Here

Wednesday, March 25, 2009

Accumulate Writing Ideas Business Ideas

As you go about your day, try to accumulate ideas for articles in your mind. You can use this time to consider various titles for your articles and to recall relevant events.

Keep a notebook for ideas. I find that an article becomes quite easy to write if I have;
A good title
key points
knowledgable on the subject

Having written many articles on different topics, I know how difficult it can be to write on a subject I have very little experience on.
When writing on new topics it can be hard to offer something unique and original.
So, when starting out stick to what you know and wait until you have developed a good background on a new subject before writing.

Wednesday, February 25, 2009

How To Motivate Your Affiliates Homebusiness Ideas

Seven things you can give your affiliates to keep them motivated to SELL:

Fair commissions: If you’re not giving your affiliates a significant portion of the business they refer to you, it’s simply not worth their while to promote you to their list and their visitors. After all, the credibility of their recommendation is on the line! We recommend you offer 20% to 50% commission on every sale. It might seem like a lot, but you wouldn’t have had that sale otherwise... OR any of the other revenue you’ll generate when that customer buys AGAIN, straight from you!

Timely response: Another way to make your affiliates feel loved is to provide great customer service. If they’re having trouble with some element of your program, make sure to follow up right away and get things sorted out. Not only will you ensure that your affiliates stay active, but you’ll also avoid the potential flip side of great affiliate marketing -- a bad public review of your program!

Salescopy: What’s so special about your product? Why can’t your customer do without it? You have the answers to these questions, so make sure your affiliates do, too! Give them plenty of benefit-rich copy to get your message across effectively to guarantee better conversions, which will make both you AND your affiliate happy!

Graphics and photos: What good is it to have your product promoted on another website if the ad or image doesn’t do it justice? Provide quality images and graphics for your affiliates so they can put YOUR best foot forward! That includes any banner or sidebar ads you provide, or photos for reviews. The best way to provide both copy AND graphics is to set up an Affiliate Resource Center on your website where affiliates can sign in to get everything they need.

Special deals or offers: Do your customers rush to take advantage of special offers and sales? Well, so will your affiliates! If you’re offering discounts or deals of any kind, make sure to let them know so they can use that angle to promote your products. Make sure to think up a few special deals for JUST your affiliates to offer, too!

Product updates: If you change any of your products in any way, let your affiliates know right away. It could create serious hassles for them if they’re misrepresenting what you offer (in terms of product features, pricing, etc.)

Timely payments: The BEST way to make your affiliates feel loved? Pay them commissions on time!Many people who run affiliate programs find this to be the biggest argument for using an affiliate management program or system... the payments are automatic and reliable. But if you can’t remember to pay people, don’t expect them to remember to talk about your product!

Extract from Kate Morrison

Monday, January 26, 2009

Biometric Security

Biometrics may seem new, but they're the oldest form of identification. Fingerprints have been used to identify people at crime scenes for more than 100 years.

What is new about biometrics is that computers are now doing the recognizing: thumbprints, retinal scans, voiceprints, and typing patterns. There's a lot of technology involved here, in trying to both limit the number of false positives (someone else being mistakenly recognized as you) and false negatives (you being mistakenly not recognized). Generally, a system can choose to have less of one or the other; less of both is very hard.

Biometrics can vastly improve security, especially when paired with another form of authentication such as passwords. But it's important to understand their limitations as well as their strengths. On the strength side, biometrics are hard to forge. It's hard to affix a fake fingerprint to your finger or make your retina look like someone else's. Some people can mimic voices, and make-up artists can change people's faces, but these are specialized skills.

On the other hand, biometrics are easy to steal. You leave your fingerprints everywhere you touch, your iris scan everywhere you look. Regularly, hackers have copied the prints of officials from objects they've touched, and posted them on the Internet. We haven't yet had an example of a large biometric database being hacked into, but the possibility is there. Biometrics are unique identifiers, but they're not secrets.

A stolen biometric can fool some systems. It can be as easy as cutting out a signature, pasting it onto a contract, and then faxing the page to someone. The person on the other end doesn't know that the signature isn't valid because he didn't see it fixed onto the page. Remote logins by fingerprint fail in the same way. If there's no way to verify the print came from an actual reader, not from a stored computer file, the system is much less secure.

A more secure system is to use a fingerprint to unlock your mobile phone or computer. Because there is a trusted path from the fingerprint reader to the stored fingerprint the system uses to compare, an attacker can't inject a previously stored print as easily as he can cut and paste a signature. A photo on an ID card works the same way: the verifier can compare the face in front of him with the face on the card.

Fingerprints on ID cards are more problematic, because the attacker can try to fool the fingerprint reader. Researchers have made false fingers out of rubber or glycerin. Manufacturers have responded by building readers that also detect pores or a pulse.

The lesson is that biometrics work best if the system can verify that the biometric came from the person at the time of verification. One other problem with biometrics is that they don't fail well. Passwords can be changed, but if someone copies your thumbprint, you're out of luck: you can't update your thumb. Passwords can be backed up, but if you alter your thumbprint in an accident, you're stuck. The failures don't have to be this spectacular: a voiceprint reader might not recognize someone with a sore throat, or a fingerprint reader might fail outside in freezing weather. Biometric systems need to be analyzed in light of these possibilities.

Biometrics are easy, convenient, and when used properly, very secure; they're just not a panacea. Understanding how they work and fail is critical to understanding when they improve security and when they don't.

Extracts from Bruce Schneier