Tuesday, June 03, 2008

Marketing Fundamentals

Wrong location means wrong audience. Take your pitch to the City where there are plenty of prospect with disposable funds. Know the target market you want and take your products to them.

Fundamentals:

1. Good product knowledge:
As good salesperson, you need to know your product's benefits inside out. Even if you don't have any interest, you will need to step outside your comfort zone and immerse yourself in the product.
What are the end benefits to the user?
-What differentiates your product or service?
-What makes your offer unique?
-What makes the offer urgent?
-How rare is it?
-How fast does it go?

2. Engage the prospect:
This is one of the simplest sales techniques - never ask a question that expects a simple yes or no answer. 
"Would you like to hire this Porche for the day?" "Er, not today thanks!" Much better to try something like . . . "How would your mates feel if you pulled up in this beauty tomorrow morning?"

3: Respect your prospect:
Never intimidate, disrespect or bully your prospect. 
In fact, do not hard sell at all. Be a friend.
David Ogilvy said: "The consumer is not a moron; she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don't tell them to mine."

If your product is strong, your pricing is right, and your benefits clearly expressed then you can let the 
prospect make their own decision. 

I wish You Great Success.

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