The Idol and the Victim

The young bride was the idol, the amusement, the victim of the evening

.......Alessandro Manzoni (Italian novelist, the betrothed......1785-1873)

 

Principles are immutable until they are not; rivals are friends until they are not.

Humans make mistakes all the time. All of us do, every day, in tasks both new and routine. 

Some of our mistakes are minor and some are catastrophic. Mistakes can break trust and 

confidence of our peers but you don't have to stop trying.

Every type of thinking is best done in teams, not as individuals. There is no thinking that isn’t made 

more thorough, more accurate, and more innovative by the presence of other minds, offering 

different perspectives and together, asking even better questions.

A US startup aptly named Boom has become the first independently developed jet 

(with no government backing) to break the sound barrier. They aim to offer supersonic 

passenger flights by 2029

The Overture, which is Boom's full-scale commercial jet, is designed to carry passengers 

at speeds of up to Mach 2.2, with a goal of connecting cities like New York to London 

in just 3.5 hours, compared to the usual 7-8 hours. The Overture is also designed with 

sustainability in mind, with a plan to use sustainable aviation fuel (SAF) to minimize 

its environmental impact.

Boom Supersonic has placed a strong emphasis on sustainability in the development of its 

supersonic jets, particularly with the Overture aircraft. Some of their key sustainability 

efforts include:

1. Sustainable Aviation Fuel (SAF):

Boom is committed to using Sustainable Aviation Fuel (SAF) for the Overture jet. SAF is made 

from renewable resources such as plant oils or waste products and can significantly reduce 

the carbon emissions of aviation compared to traditional jet fuel. The company has even 

partnered with several SAF producers to ensure that the fuel can be used at scale for supersonic flight.

2. Design for Efficiency:

The design of the Overture has been optimized for efficiency to reduce fuel consumption. With a more 

streamlined, aerodynamic shape and lighter materials, the aircraft will consume less fuel while 

maintaining high speeds. This will also help reduce the overall carbon footprint per passenger.

3. Noise Reduction:

One of the environmental concerns with supersonic flight has traditionally been sonic booms, the loud 

noise produced when an aircraft exceeds the speed of sound. Boom is working on reducing the intensity of the sonic boom through a combination of design and engineering. They aim to create a "sonic boom" 

friendly aircraft that could eventually be used over land without disrupting communities, thus minimizing noise pollution.

Failure shields the best opportunities from competitors, but success reveals opportunity.

The global landscape of today is less predictable and more chaotic. But it doesn’t have to 

be less collaborative.

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