Wednesday, November 22, 2006

Ways to Create a Product

Creating a new product involves a series of steps from conceptualization to market launch. 
Understand the market and identify a need or problem that your product can solve.
Engage in creative brainstorming sessions to generate and refine product ideas.

A few product ideas:

1- Software Creation - Creating software is one of the easiest ways to create a product fast. 
You can create something for almost any niche. I have one client who had a public domain book about dream interpretation - so he had someone create a software program for under $100 where the user could type in a word, and if found that interpretation in the book and displayed it. 
for the end user.

2- Public Domain - These are "works" where the copyrights have expired. You are able to take these and re-package them and sell them as your own products!

3- Interviews - interview an expert in ANY field and sell the recordings and/or the transcripts. 
This is the best way to become an expert in any field - just interview the experts and people will see you as one of them.

4- Seminar Videos - put on your own seminar, record it with a video camera and sell the footage.

5- Re-niche content - if you're selling a product (or bought rights to a product) - you can re-niche 
it for a different audience. Example would be if you sell a book about speed reading, re-niche it to "speed reading for students."

6- Book on CD - record yourself reading your book and sell it on cd.

7- Resource CD - compile a list of resources for a specific niche and sell the directory. I've 
personally bought resources on supplements directories and also one on "spy" stuff. (I know - I'm a geek)

8- Recycle content - take products or content you've created in the past and re-use it. I'm using this blog post as a newsletter, an article, probably a chapter in a future book... Recycle what you're doing now.

9- Camtasia Video - this is one of the most powerful tools online marketers have. Create screen capture videos of anything you can do on your computer. Demos of software - PowerPoint slides, how to... 
anything computer related. Think how much moolah the "computer professor" makes by making "how to" videos for different Microsoft products.

10- Idea collection - Combine a list of ideas and sell those. I've got friends who sell list of ideas on how to make money quickly, how to clean your carpets, how to take care of lawns, etc...

11- Other experts submit content - get others to submit articles, or audios, or videos, and compile 
them into a product. I had people submit their best stories, pictures and poems and compiled them into a product.

12- Podcasts - like an online radio show that you can download. Have paid podcasts - or record a bunch,
 then take the recordings and put them onto CD's.

13- Membership sites - have residual income coming in when people pay you over and over again for 
access to your membership site. You can provide content in your membership sites - or create software programs that people have to pay monthly to use.

14- Teleseminars - just record yourself interviewing someone or teaching on a subject that you know 
a lot about. The majority of my products were created with some type of teleseminar.

15- Ghostwriters - hire someone (think outsourcing again) to write a book on the subject that you 
want to sell (guru.com).

16- Free coaching calls - do free coaching calls for your members, track their progress, then
 compile the recordings into a product.

17- Mastermind roundtables - get a group of experts together and have them discuss the subject - 
record the full thing and you've got an instant product!

18- Private Label - similar to public domain, but usually created with the intent to sell without a 
copyright. A million ways to use private label stuff. Most people fail at this because they try to sell the content "as is." Be sure to make it your own and you'll have a ton of success with 
these. 

19- Case studies - People teaching the course compiled hundreds of case studies for the subject we were learning about, and then explained how they all worked.

Ensure that your product complies with relevant regulations and standards in your industry.
Create a strong brand identity for your product and design packaging that is attractive, functional, 
and aligned with your brand.

I wish You Success.

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