Site Optimization

You need to focus on two core two areas if you want your SEO efforts to pay off:

1. Your on-site optimization efforts -- such as your best keywords in your sales copy 

2. Your off-site optimization efforts -- such as getting quality inbound links to point to your site 

For good rankings, there are three specific things you need pay attention to:

1. Your inbound links - you need to build a network of high-quality inbound links pointing to your site.

By high quality I mean, from sites that have a Google PageRank of 4 or more. 

(You can check out a site's PageRank by downloading the Google Toolbar to your browser.)

The best ways to get these links are to:

- Get your site listed with the top directories, like (the Open Directory Project)

- List your site on industry-specific directories

- Write content-rich articles and submit them to high PageRank article directories

- Offer free content to high PageRank sites that target the same market as you 

- Participate in forums that are popular with your target market and include a link to your site 

2. Your anchor tags - Make sure the anchor tag has your top-performing keywords in it.

Google is looking for hyperlinks attached to actual phrases (as opposed to URLs). 

The idea is hyperlinked phrases are more likely to lead to a useful reference site.

For example, if you have a dog training site, Google will pay more attention to a hyperlink that's attached to a phrase like, "best dog training tips" than a link that's attached to: doghouserules.com.

Ensure your anchor tags don't all use the exact same keyword phrase. They should include variations on a number of different keywords. That will make them look more natural to the search engines.

3. Your title tags - Your title tag is one of the most important tags on your site? It's 

one of the first things the spiders look at when they arrive on your site.

Ensure you include your top-performing keyword phrase in your title tag.

(You can see what your title tag is by looking at the very top of your browser when you're on your 

homepage. What information appears there? Does it include your top keyword phrases? It should!)

Your title tag is the text some search engines display in the listings that appear in the 

search results. So, it needs to clearly communicate to your visitors exactly what your site is about.

The best way to do that is by including the keyword phrases they typed into the search engine.

Finally, have patience. Search engine optimization is not an overnight strategy. 

Sometimes it can take up to six months to see the results of your work. But the results will be worth it!

I wish You Great Success.