Website Review

In website review, the focus points are:

1. Your business model

2. Your keyword phrases

3. Your sales copy

I hope these tips help you get your business on the right track!

1. Your business model

Online, "something for everyone" approach simply doesn't work. I strongly urge you to set up different site to promote each of your main products (e.g., your pregnancy journal and your wedding planner).

You will have more success if you laser target your audience and speak directly to their specific needs, rather than trying to appeal to too many different people at once.

Once you start making some sales, you can stay in touch with your two main customer groups via email and promote different affiliate products to them over time.)

A good principle to follow is:

one problem + one solution = one website.

If you use one site to sell too many things to too many people, you'll end up selling to no one.

2. Your keyword phrases

One of the first things to do when checking out a website is the source code to see what keywords and phrases it's optimized for. Your keywords are the "key" to your success with the search engines.

There's no point optimizing your site for keywords that have overwhelming competition.

Instead, you need to find keywords that are far more focused and speak directly to your target market's needs.

For example, phrases like "memory problems during pregnancy" or "how to celebrate my pregnancy" should get you a far more targeted audience than simply, "pregnancy."

But are these actually phrases people type into the search engines?

Visit popular forums, blogs, and chat groups. See if people really are talking about these problems -- and if so, what language they're using to describe them. THAT'S the language you should be using in your salescopy.

3. Your Salescopy

You have to show visitors your site offers a solution to their problem. And you have to do it RIGHT AWAY.

That's why you need a large, easy-to-read, very clearly defined headline at the top of your site.

It should be the first thing people see when they arrive at your site, and it needs to present their problem -- and promise a solution -- in an attention-grabbing way.

Note that phrases should talk about your product in terms of its BENEFITS, not its FEATURES.

You have to include testimonials on your page! People need to see real words from 

real people, explaining how your product has made their lives better.

You can easily get testimonials by giving your product away for free to friends and acquaintances or people you meet online, blogs, or chat groups. Simply send them a copy and ask for some feedback in exchange.

Finally, your copy needs to include a strong call to action that compels your visitors to buy.

I hope that gives you enough to get you started.

I wish You Great Success.