Effective opt In.

An opt-in form is simply a small script-based form on your site that allows you to collect people's names and email addresses and add them to a database, so you can send them relationship-building emails in the future.

An opt-in form is simply a small script-based form on your site that allows you to collect people's names and email addresses and add them to a database.

Most people need a minimum of 5-6 points of contact with a business before they feel comfortable enough to buy. That's because the vast majority of online shoppers DON'T make a purchase on their first visit to a web site.

To overcome their buyer resistance, you have to reach out to them and give them a compelling reason why they should give you their contact information. Your "opt-in" email list is made up of people who want to hear from you.

Here are some more reasons why it's essential that you start building an opt-in list: 

-They've visited your site, or they've come into your shop. 

-They like what they see and gave you their email address.

-You are giving your subscribers something they've ASKED you for.

When someone gives you their email address, they understand that you'll be using it to send them information they actually want to receive — meaning your opt-in list will be highly responsive to any email promotions you run in the future.

You are developing valuable lifetime relationships with your customers and subscribers.

Email allows you to contact the people on your list over and over again, so you can build genuine relationships with them. 

Opt-in email marketing is effective... instantaneous... and FREE! You can contact your customers and 

subscribers whenever you want, with whatever offer you want, and it never costs you a single dime!

Every time you send a mailing, the response is 100% measurable. Unlike other forms of marketing and advertising, email allows you to evaluate the success of each campaign.

The key to growing your opt-in list is to convince your visitors to give you their contact information by offering an enticing free gift that's so valuable they can't say "no" to it.

Here are some ideas:

An eBook on a topic that's of interest to your visitors.

A free report full of valuable information

A free subscription to an online newsletter of interest.

A free "how-to" course, delivered as a series of emails.

Entry into a contest for a fabulous prize!

I wish You Great Success.