Tuesday, August 12, 2008

Leverage on Ebay 2

Change prevents stagnation. Without change, many may become complacent and resistant to improvement. Embracing change ensures a dynamic and forward-looking approach.
Change fosters adaptability and resilience. Embracing change allows us to respond effectively to evolving circumstances, challenges, and opportunities. Change often catalyzes innovation and creativity.

Let's analyze eBay:
A company who already had a clear track record of success, with over 84 MILLION active users spending $2,000 a second (that's $60 BILLION a year).

Ebay is one of the true success stories in the short history of the Internet.
Clearly, eBay wasn't broken. 
So why fix it??
The need to adapt or improve leads to new ideas, technologies, and approaches that drives growth.

Over the past few months, they've been making some pretty radical changes.
- The biggest change is that they've revamped the way their customer feedback system works...
- They've also changed the way some listings get ranked during a search, 
- Played around with minimum bid amounts, 
- Changed the way you qualify for coveted "Power Seller" status, 
- and a bunch of other things.

There was an outcry from regular eBay sellers, who accused eBay of neglecting the "little guy" who made them successful in the first place. But these major changes that seem to have upset the little guy are turning out to be HUGE WINS for everyone!

By fine-tuning their system, eBay is slowly discouraging "hobby" sellers who list two-buck item once in a blue moon just for kicks...... and making it MUCH easier for serious professionals who want to use eBay to build a solid, full-time business.

It's a SMART move on eBay's part, because they know it's these pros who make them the most money!

An excellent lesson about the value of focusing your efforts on your best customers! 
So, if you've been thinking about making changes to your business, but you've been afraid of any negative fallout, remember that change even those that ruffles a few feathers at first can create new opportunity for you AND your customers.


I wish You Great Success.

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