The Downloaded Business

Most jobs that existed 20 years ago are not needed now; Most of the cubicles are empty, the middle class is being squeezed out by outsourcing and technology.

Amazon has taken over and eliminated the need for most bookstores. Social media has replaced many media outlets. The numbers are interesting.

Facebook has 1.2 billion users who make 2.5 billion posts per day ... Twitter has more than half a billion users who send 175 million tweets daily ... and LinkedIn has more than 175 million members and is adding 2 new members every second.

Why Social Media Matters:

Cost-Effective- social media provides targeting efficiency and allows brands to reach a large audience at a lower cost than traditional marketing channels.

Audience Presence- People spend significant time on social media platforms daily, making it essential for businesses to be where their audience is.

How do we plugin?

Well, I believe it is not every business that should follow the download model, the landscape is now perfect for creativity and entrepreneurship. Just recently a yoghurt tycoon was named the world's best entrepreneur for building a $1bn turnover business in less than 6years.

Hamdi Ulukaya, a Turkish immigrant to US born in 1972 who launched New York-based Chobani in 2007 is now America's biggest yoghurt business. It began with just five employees with the odds stacked against him.

Ulukaya's entrepreneurial journey began when he acquired a defunct yogurt plant in upstate New York with the vision of introducing Greek yogurt to the American market. Using a family recipe and traditional yogurt-making methods, he launched Chobani in 2007. The company quickly gained traction, thanks to its high-quality products and innovative packaging.

Under Ulukaya's leadership, Chobani revolutionized the yogurt industry in the United States, pioneering the Greek yogurt craze and becoming the top-selling yogurt brand in the country. Ulukaya's emphasis on natural ingredients, authentic craftsmanship, and social responsibility resonated with consumers, propelling Chobani to tremendous success.

He only moved to the US in 1994 to learn English.

He dropped out of business school to start a business making feta cheese.

He purchased a closed factory from Kraft using a government loan.

But like every success story, he was persistent...…

Everything in life worth having is a direct result of persistent and innovative follow-up!--Paul Jacobson, MD

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