Saturday, September 29, 2007

How Email Marketing Works Homebusiness Ideas
I'll admit it, I'm an absolute NUT for testing.But when most email software these days allows you to test absolutely every single aspect of your marketing efforts -- so you can discover exactly what's working and what's NOT -- why on Earth would you not take advantage of that ability?When it comes to your email campaigns, I strongly urge you to test as many different elements as possible. These include:

Your offer: Try testing different price points, different bonuses to go along with your main product, different product "bundles" -- as many variables as you can come up with.

Different segments of your list: Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)

Subject lines: This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!

The email itself: Be sure to test different email messages to see which one encourages the greatest number of buyers through to your salesletter.

Different calls to action: You never know what language is going to get your readers to click on your call to action! Maybe they'll respond to a simple "click here." Or maybe they like more casual language, such as "check it out by visiting..." Maybe they don't need the URL written out for them -- or maybe they do.The only way to know for sure is to test different calls to action -- and see which works best for you!

Time to send: Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 3:00 p.m. -- or Sunday at 8:30 in the morning?Once again, the only way to know for sure is to TEST. Most email marketing solutions allow you to do this kind of testing. If yours doesn't, it's time for you to start looking for a new software package or service provider.
Follow the rules!The rules I'm talking about here are the international laws that outline what emailers can and cannot do in order to avoid being labeled as spammers.Some of the things you'll need to do are...

Include your physical address in every email
Include easy-to-follow "unsubscribe" information in every email
Remove your "unsubs" from your list within the required 14 days
Remove all "hard bounceback" email addresses from your subscriber listThese are just of the few of the rules regarding email.
If you want to learn more of them, go to: www.spamlaws.com.There you'll find everything you need to know about the CAN-SPAM Act, which regulates emailers who live in the United States, as well as the rules that apply to Europe and elsewhere.One last thing: Be extremely wary of lists for purchase!Often you'll come across sites offering to sell you something like a list of a million names for the low, low price of $59.95.
Buying a list like this might seem like a good idea... but it's not.Chances are, the names and emails were taken without the people's permission. So when your emails start showing up in their inbox, they're going to think you're a spammer, and may even report you to their ISP or an anti-spam organization like SpamCop.Bam! Now you're blacklisted and aren't allowed to send email to anybody.
Just remember, if you follow the rules and be a good "email citizen," then you will be able to grow a responsive list of subscribers who will be eager to read your emails.
And a responsive email list = more sales for you!

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