Saturday, September 29, 2007

Email Marketing

Email marketing involves using email to reach your audience. It’s a form of direct and digital marketing. The first email was sent in 1971 by computer engineer Ray Tomlinson. In 1978, a marketing manager sent the first commercial email to promote a new product. By the '90s, email became a popular advertising channel.

You can use it to:
Promote new products- Keep your customers informed about your latest offerings.
Offer discounts- Incentivize purchases.
Educate- Share the value of your brand.
Engage- Keep customers interested between purchases.

Email software allows you to test absolutely every single aspect of your marketing efforts. So, you can discover exactly what's working and what's NOT.  I strongly urge you to test as many different elements as possible. 

These include:
Your offer- Try testing different price points, different bonuses to go along with your main product, 
different product "bundles" -- as many variables as you can come up with. 
Different segments of your list- Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)
Subject lines- This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!
The email itself- Be sure to test different email messages to see which one encourages the greatest number of buyers through to your sales letter.
Time to send- Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 2:00 p.m. -- or Sunday at 9:30 in the morning?
Once again, the only way to know for sure is to TEST. 

Advantages of Email Marketing:
Forces action- Emails sit in the inbox until read, deleted, or archived.
Builds relationships- Connect with your audience.
Drives traffic- Direct users to your blog, social media, or other platforms.

Gather email addresses from website visitors, customers, and leads through opt-in forms, subscription pop-ups, and lead magnets. Ensure compliance with applicable regulations, such as GDPR or CAN-SPAM, by obtaining explicit consent.

Divide your email list into segments based on demographics, preferences, purchase history, or engagement level. Segmenting allows you to send targeted and personalized emails that resonate with each group of subscribers.

Set up automated email workflows, such as welcome emails, abandoned cart reminders, follow-up sequences, and re-engagement campaigns, to deliver timely and targeted messages based on subscriber actions or triggers.

Follow best practices to improve email deliverability, including maintaining a clean and engaged subscriber list, avoiding spammy content and deceptive tactics, and regularly monitoring deliverability metrics.

Keep up with regulatory updates, some of the things you'll need to do are...
Include your physical address in every email.
Include easy-to-follow "unsubscribe" information in every email.
Remove your "unsubs" from your list within the required 14 days.
Remove all "hard BounceBack" email addresses from your subscriber list.

Just remember, if you follow the rules and be a good "email citizen," then you will be able to grow a 
responsive list of subscribers who will be eager to read your emails.

A responsive email list equals more sales!

I wish You Great Success.

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