Headline Words

Most visitors take 10 seconds or less to decide whether to stick around or move on to the next site. The secret to selling successfully online is finding the RIGHT WORDS 

The most important words are the ones in your HEADLINE, it needs to capture their attention -- 

spark their curiosity-- and compel them to read further. And it has to do it fast.

"Unbreakable" Headline Rules:

Rule #1: RELATE A PROBLEM; Whatever their problem is, relate to it. Show them YOU know what it's all about. 

Demonstrate a clear and genuine understanding of their wants and needs.

Rule #2: PRESENT A SOLUTION; You've described a problem. Now you've got to solve it -- in a way that creates a powerful image in the mind of your visitors.

Rule #3: FOCUS ON BENEFITS; People aren't so interested in what your product or service is, they want to know what it does. Specifically, they want to know what it'll do for THEM.

Rule #4: SPEAK DIRECTLY TO YOUR VISITORS; If your customers say "dude," you say "dude." But if they're the kind of people who say "folks," then don't say dude.

The most important ideas end up lost in the visual clutter.

BUT: if you limit yourself to just one important idea per line and use simple formatting tricks Such as bolding and italics and ALL CAPS... Then your readers can get your meaning in a single glance!

TEST your headline, run them for a couple of weeks, then compare the results against other headlines.

I wish You Great Success.