The Business of Marketing

As a business owner, you are in the business of MARKETING.

What % time do you spend on the following?

Production- the creation of the product/service. Most people 30%

Operation- the running of the business. Most people 50%

Marketing- the marketing of the product/service Most people 20%

For a new business the stats should be:

Production: 20%

Operation: 20%

Marketing: 60%

What is the size of your backend:

Many business owners have a front-end product or service, but they have no backend, where most of the profits are really made. The business of marketing is to retain and service your old customers, one of the ways to ensure you have a successful business is to think about what the customer would like next.

If a customer is happy with your first offering, then there is a good chance they will purchase something of a higher value. Create a product to market to your customers once they are happy with your first offering.

This could be your most lucrative product.

Always be upselling and downselling!

When a customer says yes to a product, what do you have to offer them during their 'buying mood'?

Mc Donalds, 'would you like chips with that?' to which most people say 'yes'.

Italian Restaurant, 'would you like garlic bread to start' to which most people say 'yes'.

What can you offer instead of your primary product?

What can you offer at 'point of sale'?

What can you offer that beats your competitor?

What if they say 'no' to your first offer? 

Always downsell something of less value, that way they may buy something as opposed to leaving without a purchase.

I wish You Great Success.

Selecting a Book Title

Finding a great title for your book can be one of the most challenging yet satisfying.

processes you will go through. The title is the purpose of your book and very

important that it presents your book’s subject in the best way possible. It needs to

grab your audience's attention, make them question and think and act by picking up

the book and start reading. Then eventually buy.

You’ll need to go through a series of questions, digging deep into the why, how and

what motivated you to write the book in the first place… 

Then dialogue with as many arguments and questions as possible to unearth the

underlying concept.

One way is to write down a bunch of possibilities and have people vote, another way is to go through the manuscript. looking for ‘themes’ and any re-occurring words.

You can start by creating phrases of 3-5 words, short preferable. 

Look at them over and over and keep reworking them until you get what you want. 

Remember, do something every day toward your book and promotion.

You can get a Title before writing the book. However, if you decide to write the book first.

consider the following creative genres!

Travel Writing:

a. Share your travel experiences and tips for a specific destination you've visited.

b. Write a fictional travelogue set in an imaginary or fantastical location.

c. Create a "bucket list" of places you dream of visiting and explain why each one is on your list.

Fantasy:

a. Build a magical world with unique creatures, rules, and cultures. Create a story set in this fantastical realm.

b. Explore the life of a character who discovers they have extraordinary magical abilities and must learn to harness them.

c. Write a fable or allegory that imparts a moral lesson through fantastical elements.

Personal Development:

a. Share your strategies for overcoming procrastination and boosting productivity.

b. Write about a challenging personal experience and the lessons you've learned from it.

c. Create a guide on achieving work-life balance in today's fast-paced world.

Remember that the key to successful title and writing is practice. 

Choose a topic that resonates with you, and don't be afraid to experiment with different genres and styles. 

Happy writing!

I wish You Great Success.

Perfect Press Release 2

A press release is a written communication distributed to members of the media to announce news, events, or other noteworthy developments related to a company, organization, or individual. Press releases serve as a tool for public relations and can help generate media coverage, raise awareness, and build credibility.

A well-structured press release typically includes the following elements:

Heading- Contains action verbs and grabs attention.

First Paragraph- Answers the questions: who, what, why, and where.

Body- Provides additional context, quotes, and relevant details.

Length- Most press releases are succinct, usually just one page (or two pages at most).

Press releases live in the public domain, which means your stakeholders and customers can see them. So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

So, how do you draft the perfect headline?

Follow these steps:

1. It needs to be short with few words.

2. Write for your targeted audience.

3. Abbreviations and slang are good for Headlines

4. You can make a statement, a prediction, raise a question, state a statistic or report news

5. The statement is something bold: Donald Trump Must Resign, says economist

6. The question makes you think: Should Trump resign? asks economist

7. The statistic paints a picture: 62% say Trump should resign

8. News hits hard: Trump Is One Step Away from Resigning

9. Predictions have lots of flexibility: Trump Could Resign Tomorrow

10. Referencing something in the news is always helpful

11. Link your headline to things that matter most: love, health, wealth, fun, beauty, art, business.

12. Start your story with the word: EXCLUSIVE

Content and Style:

Lead Paragraph- The first paragraph should answer the who, what, when, where, why, and how questions. This is where you provide the most critical information.

Quotes- Incorporate quotes from relevant individuals within your organization or experts in the field. Quotes add credibility and a human element to the press release.

Body Content- Elaborate on the main points, providing supporting details and context. Keep paragraphs short and use bullet points or subheadings for readability.

Objective Language- Write the press release in a neutral and factual tone. Avoid exaggerated or promotional language.

Conciseness- Keep the press release to one page if possible. Journalists appreciate brevity and clarity.

Follow-Up:

After sending the press release, follow up with key journalists or media outlets to ensure they received it and to answer any questions. Remember that a well-crafted press release is more likely to capture the attention of journalists and get coverage. Tailor your press release to the interests of your target audience and the media outlets you're reaching out to.

 

Finally, consider the news value of your announcement to ensure it is newsworthy and relevant to the media and the public.

I wish You Great Success.

Adverting and Promotions 3

Consider conducting market research to understand your audience's pain points, desires, and motivations. Craft your advertising messages to address these aspects, showcasing how your offering provides a solution or fulfills a desire, making it more appealing to potential customers.

Example:

Feature- "Our new smartphone has a 16-megapixel camera."

Benefit- "Capture stunning, high-resolution photos with our new smartphone and relive your memories with crystal-clear clarity."

Incorporate customer testimonials or success stories that highlight how your product or service delivered on its unique promise. Real-life experiences can be powerful in reinforcing your USP.

Carefully proofread and edit the advert for grammar, spelling, and clarity. It should be error-free and polished. Timing is crucial. prepare the advert well in advance of the event or announcement to give time to review and plan coverage.

"PPC" ('pay-per-click') adverts...The interesting thing about these adverts is the fact that you can actually pay less than someone else competing on the same keywords- even if your search result is placed higher which traditionally should cost more.

The question is Why?

If you are more 'relevant' than they are, then you will pay less than they do...all other things being equal i.e your main site is relevant.

How is 'relevancy' determined?

The more people who click your advert as compared with the number who see it will suggest that you are more relevant. In other words, if your advert is shown 1,000 times and you get 100 people clicking through and your competitor only gets 50'click throughs' per 1,000 ad times -then you're more 'relevant' and you pay less.

This kind of logic applies to eBay too - the more relevant you are the higher you are in the search results.

I wish You Great Success.

Perfect Press Release 1

A press release is a written statement issued by an organization or individual to announce news or information to the media and the public. It is a valuable tool for conveying important developments, events, or announcements and is commonly used by businesses, nonprofit organizations, government agencies, and individuals to generate media coverage and public awareness. 

Here's how to write an effective press release:

Formatting and Structure:

Header- Include your organization's letterhead or logo at the top, along with your contact information (name, title, organization, address, phone number, and email).

Release Date- Specify the date when you want the press release to be published or made public.

Headline- Craft a clear and attention-grabbing headline that summarizes the main news or announcement in a few words.

Sub headline (optional)- Provide a brief sub headline that expands on the main headline.

Dateline- Include the city and date of the press release.

Body- Write the main content of the press release in a clear and concise manner. Use the inverted pyramid style, with the most important information at the beginning and less crucial details following.

Include a brief paragraph about your organization at the end of the press release. This paragraph provides background information about your company or entity.

Press Releases can be submitted to press release sites. Press releases have two broad purposes:

1- To attract the attention of the media and generate free publicity.

2- They can also be used for search engine optimization purposes.

When searching for an expert on a given subject, the media often search the internet. So, if your press releases are keyword optimized, the media will find them. To rank highly for the chosen keywords, it is important to put your most important keywords in your press release titles and throughout the body of the press release.

The search engines constantly crawl leading press release sites, they know that this is where breaking news are often first posted, and they want to have the content listed for their users. A properly keyword-optimized press release submitted to the leading press release sites, can give you the top ranking for your keyword.

I wish You Great Success.

Emotional Words

People don't buy things for rational reasons. They buy for emotional ones. They want to feel good... hopeful... satisfied... proud... relaxed... acknowledged... secure... .... If you can identify the underlying emotional needs your product or service satisfies, you can write copy that identifies with your reader in a very intimate way. 

With the right emotion expressed with words you can connect in a way that says you've found the solution to the very problem their emotions are driving them to solve.

That's powerful stuff.

So how can you write emotionally charged sales copy that connects with your reader? 

Start by looking at the problem your product solves. What's the underlying emotion it addresses?

The first step to writing emotionally charged copy is to identify which "power" emotions are at the core of your product. Then use those words to write sales copy that converts the MAXIMUM number of visitors into paying customers...

Here is one powerful emotion.

Fear of Loss:

One of the most powerful human drivers of change is fear. Fear of losing those things that are most important to us. It could be our sense of security that's at stake. Our money. Our health. Or even our happiness. When you identify fear, you can write salescopy that speaks to that emotion, and indicates how your product will overcome that fear. 

Here are some examples of copy that recognizes fear and offers a solution to it:

- "Lose $5,000 tomorrow without this advice…"

- "Protect your computer from viruses that can wipe out your entire hard drive."

- "Selling your home? Avoid the top 3 mistakes that can cost you thousands of dollars!

"Notice how these examples use words like "protect" and "avoid"? 

Just as there are power emotions, there are power words that correspond to those emotions! 

What are some other power words? 

- Save

- Secure

- Safety

- Clinch

- Red flag

- Defend

Keep in mind that when you identify negative emotions like fear, your ultimate goal is to show how your product or service takes away these fears. Your job is to identify the fear that is there, relate to your reader based on that emotion, then provide relief from that unpleasant emotion. That's why the power words related to fear are positive.

I wish You Great Success.

Tackling Worklessness

Quakers (A Christain religious group) formed 1650 believed Business and Marriage is a form of worship and in the depth of recession formed businesses like Sony, Barclays Bank, Lloyds Group, Clarks, Cadbury, Oxfam, Imperial Oil (Exxon) which are still very successful to date.

"A Success Story, I believe for most people has been and still is to provide an adequate living for themselves and their family: that means a home, a measure of financial security, to have hope, to have opportunities and have time for their friends. Planning, preparation, persistence, and opportunity are still very much part of the formula to achieve that Dream. Today, it may take several career changes, several new disciplines, several new associations and plenty of brainstorming during one's lifetime. It may mean moving to a different part of the country or starting one's own business. Whatever it is, keep on the pursuit of your own success story." 

Brainstorming is an extremely good way of scanning through your resource of knowledge to achieve that success. A brainstorm can work with an individual or a group. This technique requires the generation of as many ideas as quickly as possible without criticism. 

Sometimes stepping away from the stress point for a while can help refresh your mind. Take breaks, go for a walk, or engage in activities that allow your mind to wander creatively. Draw inspiration from movies, music, art, or other forms of media. Sometimes, a song, film, or painting can trigger creative ideas.

Your success story starts with:

1- Discovering your Passion

2- Communicating your Passion

3- Monetizing your Passion

4- Managing your passion

 

Learn to turn your Passion into Business as we tackle Worklessness and Youth Crime.

I wish You Great Success.

Accumulate Ideas

Pay attention to your surroundings and experiences. Observe people, places, and events. Sometimes, a simple observation can spark an idea for a story, article, or essay. As you go about your day, try to accumulate ideas for articles in your mind. You can use this time to consider various titles for your articles and to recall relevant events. Keep a notebook for ideas. 

I find that an article becomes quite easy to write if I have;

a. A good title

b. key points

c. knowledgeable on the subject

Having written many articles on different topics, I know how difficult it can be to write on a subject I have very little experience on. When writing on new topics it can be hard to offer something unique and original. So, when starting out stick to what you know and wait until you have developed a good background on a new subject before writing.

Find writing prompts online or create your own. Prompts can provide a starting point when you're feeling stuck and help you explore new themes or perspectives. You can also use mind maps to visually organize your thoughts and make connections between different concepts. This can help you see the bigger picture and identify potential writing avenues.

Here are some writing ideas across different genres and topics to inspire your creativity:

1. Fiction:

a. Write a short story that begins with the line, "The old, dusty book sat on the shelf for years, untouched, until..."

b. Create a futuristic world where technology controls every aspect of daily life. How does one character rebel against it?

c. Write a mystery story where the protagonist tries to solve a crime with an unusual or unexpected detective, like a child or a pet.

2. Non-Fiction:

a. Share your personal experiences and lessons learned from a challenging life event, such as moving to a new country, overcoming a fear, or a personal achievement.

b. Explore a topic you're passionate about, whether it's a hobby, a social issue, or a niche interest, and write an informative article or essay.

c. Interview someone interesting in your community or field and write a profile piece about their life and experiences.

3. Poetry:

a. Write a poem inspired by a vivid dream you've had recently.

b. Create a poem using the theme of "rebirth" or "starting anew."

c. Write a series of haikus that capture the changing seasons or the beauty of nature.

Writing ideas can come from unexpected places, and it's essential to stay open to inspiration. The more you cultivate your creativity, the more ideas you'll be able to develop into engaging and meaningful writing projects.

I wish You Great Success.

Motivate your Affiliates.

There are a few things you can give your affiliates to keep them motivated to SELL:

Fair commissions: If you’re not giving your affiliates a significant portion of the business they refer to you, it’s simply not worth their while to promote you to their list and their visitors. After all, the credibility of their recommendation is on the line! You can offer 25% to 50% commission on every sale. It might seem like a lot, but you wouldn’t have had that sale otherwise... OR any of the other revenue you’ll generate when that customer buys AGAIN, straight from you!

Timely response: Provide great customer service. If they are having trouble with some element of your program, make sure to follow and get things sorted out quickly. Not only will you ensure that your affiliates stay active, but you’ll also avoid a bad public review of your program!

Salescopy: What’s so special about your product? make sure your affiliates have the answers! 

Give them plenty of benefit-rich copy to get your message across effectively to guarantee great conversions. 

Graphics and photos: Provide quality images and graphics for your affiliates so they can put YOUR best foot forward! That includes any banner or photos for reviews. The best way to provide both copy AND graphics is to set up an Affiliate Resource Center on your website where affiliates can sign in to get everything they need.

Special deals or offers: Make sure to think up a few special deals for JUST your affiliates to offer! 

If you’re offering discounts of any kind, make sure to let them know so they can use that angle to promote your products too!

Product updates: If you change any of your products in any way, (in terms of product features, pricing, etc.) let your affiliates know right away. They should not be misrepresenting what you offer. 

Timely payments: The payments should be automatic and reliable. Pay them commissions on time!

Many people who run affiliate programs find this to be the biggest benefit for using an affiliate management system...  

I wish You Great Success

Biometric Security

Biometrics are the oldest form of identification. Fingerprints have been used to identify people at crime scenes for more than 100 years.

What is new about biometrics is that computers are now doing the analyzing: thumbprints, retinal scans, voiceprints, and typing patterns. There's a lot of technology involved, in trying to both limit the number of false positives (someone else being mistakenly recognized as you) and false negatives (you being mistakenly not recognized). Generally, a system can choose to have less of one or the other; less of both is very hard.

Biometrics can vastly improve security, especially when paired with another form of authentication such as passwords. But it's important to understand their limitations as well as their strengths. On the strength side, biometrics are hard to forge. 

On the negative side, biometrics are easy to steal. You leave your fingerprints everywhere you touch, your iris scan everywhere you look. Regularly, hackers copy prints from objects touched, and posted them on the Internet.

Passwords can be changed; Passwords can be backed up but if someone copies your thumbprint or you alter your thumbprint in an accident, you're stuck. Biometric systems need to be analyzed in light of these possibilities. 

Biometrics are unique identifiers, but they're not secrets.

A stolen biometric can fool some systems. Remote logins by fingerprint fail, if there's no way to verify the print came from an actual reader, not from a stored computer file.

A more secure system is to use a fingerprint to unlock your mobile phone or computer. Because there is a trusted path from the fingerprint reader to the stored fingerprint the system uses to compare, an attacker can't inject a previously stored print. 

However, researchers have made false fingers out of rubber or glycerin. Manufacturers have responded by building readers that also detect pores or a pulse. The lesson is that biometrics work best if the system can verify that the biometric came from the person at the time of verification. 

Biometrics are easy, convenient, and when used properly, very secure. Understanding how they work, and fail is critical to understanding when they improve security and when they don't.

I wish You Great Success.

Seasonal Key Phrases

Seasons reminds us of the beauty and diversity of the natural world and encourages us to embrace change, adaptability, and the passage of time. It's a reminder to cherish each season for what it brings and to find joy and meaning in the ever-changing rhythms of life.

Seasonal key phrases are words and expressions commonly used to describe features, activities, 

weather, and events associated with the four main seasons: spring, summer, autumn (fall), and 

winter. These phrases help depict the characteristics and cultural aspects of each season

Spring:

Flowering plants or bulbs for gardening enthusiasts.

A picnic basket filled with gourmet snacks and outdoor essentials.

A colorful umbrella or rain jacket for staying dry during April showers.

A subscription to a gardening or outdoor magazine.

Summer:

Beach towels, sunscreen, and a beach bag for summer outings.

A portable Bluetooth speaker for outdoor gatherings and parties.

A gift certificate for an ice cream shop or smoothie bar.

Outdoor games such as bocce ball, cornhole, or beach volleyball.

Autumn/Fall:

A cozy knit blanket or throw for chilly evenings.

A basket of seasonal fruits, nuts, and gourmet chocolates.

A pumpkin-scented candle or potpourri for home decor.

Tickets to a local fall festival or hayride.

Winter:

A warm and stylish scarf, hat, or pair of gloves.

A basket of hot cocoa mix, marshmallows, and festive mugs.

A subscription to a streaming service for cozy nights in.

A gift card for a spa day or massage to combat winter blues.

At this time of year, there's a substantial increase in searches based on gift-related keywords, as shoppers look for presents for their loved ones. For example...

Hobby-Related Key Phrases:

Golf gift idea.

Fishing gift idea

Video game gift idea

 

Individual - Specific Key Phrases:

Christmas gift for Fisherman

Christmas gift for Plumber

Christmas gift for Student

So, make sure you've set up a pay-per-click campaign to take advantage of these seasonal searches -- and you'll increase the number of holiday shoppers to your site. But don't just write your ads and call it a day!

To get the highest possible conversion rate from your PPC campaign, you need to continue the theme of the keywords you're bidding on in the salescopy. So, if someone comes to your website after searching with the key phrase "Christmas Gift for Student," your copy on the landing page needs to explain why your product will make a good gift for a student. If there isn't a direct connection between the copy in the ad, and the copy on the page, visitors can easily feel they've landed on the wrong page... and leave again.

These phrases often evoke the feelings and activities associated with each season, reflecting the changes in weather, nature, and cultural traditions that occur throughout the year.

One final word of advice: Avoid more general keywords and phrases, such as "Christmas Gift". You won't get the kind of qualified traffic that you need.

See You at the Top

Close the Sale

Closing the sale is perhaps the most stressful and challenging part of the sales process.

There are secrets that can unlock your very own selling skills.

Here are 3 closing secrets that can easily triple your sales.

#1: The Preference Close- Also called alternative close is based on the fact that people like to have choices. They don't like to be given an ultimatum to either buy it or not buy it. To apply this technique, you simply structure your close by saying, 

"Which of these would you prefer, A or B?"

You should always try to give the customer two choices. Even if you are selling a single product, you can give him two choices with regard to payment, or delivery. 

For example, 

"Would you like this delivered to your office or to your home?" 

"Will that be MasterCard or Visa?"

#2: The Secondary Close- Also called incremental Close, it is extremely popular. It is a way of helping the customer make a big decision by having him make a small decision first. Instead of asking the customer to go ahead with the product or service, you ask a question about a peripheral detail, the acceptance of which means a sale.

For example, you could ask, 

"Would you want this shipped in a wooden crate, or would cardboard be all right?" 

"Would you like us to include the drapes and rods in the offer?" 

"Did you want the standard rims or would you like the customized racing rims on your car?"

In each case, if the customer agrees to or chooses the smaller item, he has indirectly said, "yes" to the entire offering. People often find it easier to agree to small details than they do to making a larger commitment. You get commitment bit by bit to the entire offer.

#3: The Authorization Close- This is often used to conclude multimillion-dollar transactions. 

At the end of the sales conversation, the salesperson simply asks if the prospect has any questions or concerns that haven't been covered. If the prospect has no further questions or concerns, the salesperson takes out the contract, opens it up to the signature page. 

"If you will just authorize this, we'll get started on it right away." 

The word "authorize" is better than the word "sign."  

Offering to "get started right away" is better than sitting there hoping for the best.

Whatever you do, just be prepared to ask for the order.

I wish You Great Success.

Strategies for New Business

There are four strategies you can use to find a new product or service to start or build your own business. 

LOOK IN YOUR OWN FIELD: The first strategy is to find a new product or service in your own field or skills. You may have a million dollar idea in your own mind. Many people have had the experience of having an idea for a product or service nag at them over and over again that you keep ignoring it. 

The average person has four ideas each year, any one of which would make them successful if they would just follow through. So, look into your own field or skills. Look into your own mind. Look into your own ideas.

LOOK FOR OPPORTUNITIES WHEN YOU TRAVEL: The second strategy is to find a new product or service while you travel. Keep your eyes open for opportunities. An ordinary man started his fortune by traveling east and spotting opportunity in a unique type of orange drink called Orange Julius and then getting the exclusive rights to sell it in a large Western city. He developed a high positive cash flow from his Orange Julius business and expanded into real estate. Sometimes just finding a new product or service that is doing well somewhere else that hasn't come to your market area can make you wealthy.

GET THE RIGHTS TO SELL IT: Remember your objective, when you find a new product or service, is to acquire the rights to sell the product or service exclusively in your market area. Sometimes these rights are available for the asking. Peter Thomas got the rights for Century 21 to Canada simply by going to the offices and asking when it was a young company. From that, he turned Century 21 into one of the most successful real estate franchises in Canada. 

BE SURE IT IS ALREADY SUCCESSFUL: Sometimes just asking for the right to sell it in your market area is all you have to do. Here's the key, though. Before you bring a new product or service back to your market area, be absolutely sure that it sells well somewhere else. Many people advertise products outside their market area because they are not selling inside their home market, so make very sure that the product is selling well already in other markets.

DEVELOP A WEALTH-MAKING ATTITUDE: keep your eyes open and alert to new business opportunities occurring around you. Develop a wealth-making attitude. You can be very successful by building commercial property across the street shopping centers. The traffic from the shopping center will make your commercial space extremely valuable. So be alert to what is going on around you.

BE SURE YOU LIKE IT YOURSELF: Remember you will only be successful marketing and selling something that you believe in and use yourself. It is a critical mistake to sell a product or service that you can neither afford nor use. 

You must really believe in the product. 

You must be excited about the product. 

You must absolutely believe that this product can enhance the lifestyle of someone else. 

Then be eager to tell them about it.

ACTION EXERCISES: 

1- New business mentality; Look around you for new products and services that people need, want and are willing to pay for.

2- Wealth making attitude; Look around you for opportunities to sell products or services that 

are not currently being offered, at either higher prices or in greater quantities. 

The possibilities are everywhere.

I wish You Great Success.

Survey Designs

Surveys can be a useful source of information for planning and effective marketing.

Designing your survey takes a bit of skill, but with a small amount of consideration you'll have no problem putting an effective one together. Just be sure that you're putting the questions in a logical order, and not exhausting your customers by asking for too much detail.

Here are a few tips to help you design a better survey:

Start with the good stuff -- To ease your customers into the survey, start off with some simple questions they can answer without a lot of thought. This can be something as simple as basic demographic information (age, location, etc.), which also happens to be useful information.But don't load up the front end with all of the easy questions. Save a few for the end of the survey. That way, it won't get increasingly difficult throughout, which can cause some people to bail before they complete it.

Avoid asking too many questions -- 5-10 minutes is about the maximum length you can reasonably expect somebody to spend answering a survey, so be sure to limit your questions.At the same time, be sure to let your respondents know up front how much time will be required to complete it... and be honest! People will begin to drop out if it starts to take longer than you say.

Give your survey an introduction and ending -- It's a good idea to include an introduction to the survey, to clearly explain what people are required to do. At the same time, it's a nice touch to end the survey with a "thank-you" page, just to let people know you appreciate the time they spent taking the survey.

Respect people's privacy -- You may want to collect personal information like age, income, and occupation. If you do so, make sure to reassure your customers beforehand that you have a strict privacy policy, and remind them that their answers are all confidential. When it comes time to write the actual questions, make sure you write in a relaxed, conversational voice, and avoid things like abbreviations, acronyms, and double negatives.

You want to be sure that EVERY person who takes your survey clearly understands all of the questions.

Here are a few tips to help you write compelling and effective survey questions:

Avoid asking leading questions -- Be sure that your questions don't sway your customers toward answering them in a particular way, or giving an answer that's not actually true. For example, don't say: "How quickly did we resolve your problem? " This assumes that the problem was indeed resolved.The question you should ask is, "Was your problem resolved?"

Avoid questions that rate more than one thing -- Avoid asking questions that require people to rate more than one thing at a time.For instance, don't say: "How fast and accurate did you find our customer service representative?"While the service may have been fast, it may not have been accurate (or vice versa) so this question is impossible to answer accurately.

Focus on asking "close-ended" questions -- In a survey, a close-ended question is one that can be answered with a simple yes/no or other specific piece of information, or a selection from multiple choices.This makes the survey faster and easier for your customers, and the results more simple for you to manage.So instead of a question like "What did you think of your customer service experience?" try something like "Did you enjoy your customer service experience?"

Be consistent with your questions -- If you ask your customers to rate certain things on a numbered scale, make sure to use the same scale each time.So if they need to rate something on a scale of 1 to 5 in one question, avoid using a scale of 1 to 10 elsewhere.

Watch out for long questions -- If your questions are too long, your customers will soon get tired of answering them, and abandon the survey. Look for questions that can be broken into two or more parts.

Don't test your customers' memories -- Try not to ask your customers to recall a lot of information that happened far in the past. They'll soon get bogged down trying to recall specific details, and if they're in a hurry to complete the survey, will often abandon it.

Enjoy

See You at the Top

Online Marketplace

In the business world, change is essential for organizational improvement and competitiveness. 

Adapting to market trends, customer needs, and technological advancements is crucial for long-term success.

Change often involves reassessing processes and systems, leading to increased efficiency and optimization. It provides an opportunity to eliminate inefficiencies and enhance productivity.

Ebay is the world's LARGEST online marketplace, over $60 BILLION changes hands on eBay every YEAR. There's no better way to start making money online than to start your own eBay business!

A built-in market just waiting to buy what you're selling!

Unlike drop shipping and affiliate programs...... 

- You don't need a website to start.

- No startup money required.

- You can easily create an account with eBay. 

- Get your first listing up, for just a few cents.

- No business experience necessary.

- You don't need to be computer savvy.

You don't need to know ANYTHING about running a business to get started on eBay, so it's perfect for people who are just beginning to work for themselves.

All you need is a change of mindset.

The ability to deal with uncertainty is a valuable skill. Change often brings uncertainty, and learning to cope with it builds your mental resilience and emotional intelligence.

Evaluate Your Progress:

Periodically assess your progress toward your goals.

Adjust your learning plan as needed and celebrate your achievements along the way.

Seek Feedback:

Share your work or knowledge with others and seek constructive feedback. Feedback can help you refine your skills and understanding.

Practice Critical Thinking:

Develop your critical thinking skills by questioning information, seeking evidence, and forming well-reasoned conclusions.

ANYONE can start making money quickly and easily on eBay...... but to make really BIG financial change, you need to understand the more advanced strategies. 

I wish You Great Success.

Leverage on Ebay 2

Change prevents stagnation. Without change, many may become complacent and resistant to improvement. Embracing change ensures a dynamic and forward-looking approach.

Change fosters adaptability and resilience. Embracing change allows us to respond effectively to evolving circumstances, challenges, and opportunities. Change often catalyzes innovation and creativity.

Let's analyze eBay:

A company who already had a clear track record of success, with over 84 MILLION active users spending $2,000 a second (that's $60 BILLION a year).

Ebay is one of the true success stories in the short history of the Internet.

Clearly, eBay wasn't broken. 

So why fix it??

The need to adapt or improve leads to new ideas, technologies, and approaches that drives growth.

Over the past few months, they've been making some pretty radical changes.

- The biggest change is that they've revamped the way their customer feedback system works...

- They've also changed the way some listings get ranked during a search, 

- Played around with minimum bid amounts, 

- Changed the way you qualify for coveted "Power Seller" status, 

- and a bunch of other things.

There was an outcry from regular eBay sellers, who accused eBay of neglecting the "little guy" who made them successful in the first place. But these major changes that seem to have upset the little guy are turning out to be HUGE WINS for everyone!

By fine-tuning their system, eBay is slowly discouraging "hobby" sellers who list two-buck item once in a blue moon just for kicks...... and making it MUCH easier for serious professionals who want to use eBay to build a solid, full-time business.

It's a SMART move on eBay's part, because they know it's these pros who make them the most money!

An excellent lesson about the value of focusing your efforts on your best customers! 

So, if you've been thinking about making changes to your business, but you've been afraid of any negative fallout, remember that change even those that ruffles a few feathers at first can create new opportunity for you AND your customers.

I wish You Great Success.

The Best Hands

An opportunity is only an opportunity depending on whose hands it's in...

A basketball in my hands is worth about $20. A basketball in Michael Jordan's hands is worth about $50 million. A tennis racket is useless in my hands. A tennis racket in Venus Williams' hands is a championship winning. A rod in my hands will keep the pets away. A rod in Moses' hands will part the mighty sea. Nails in my hands will bleed. Nails in Jesus Christ's hands will produce salvation for the 

entire world.......

As you can see now, it depends on whose hands it's in. 

So now this message is in your hands.

What will YOU do with it? 

Embrace Challenges and Failure:

-Don't be afraid to tackle difficult topics or projects. Learning often involves making mistakes and 

learning from them.

-Embrace a growth mindset, understanding that you can improve with effort and persistence.

Engage in Practical Application:

-Apply what you've learned in real-life situations. Practical experience reinforces understanding and 

retention.

-Consider volunteering opportunities related to your subject.

Join Communities and Networks:

-Connect with others who share your interests. Online forums, social media groups, and local meetups 

can provide valuable insights and support.

-Seek out mentors or experts in your field who can provide guidance and advice.

Take Notes and Reflect:

-Keep a learning journal to jot down key concepts, ideas, and reflections.

-Summarize what you've learned in your own words to reinforce understanding.

Stay Consistent:

-Establish a regular learning routine. Consistency is key to making steady progress.

-Set aside dedicated time for self-education in your daily or weekly schedule.

I wish You Great Success.

Credibility of FAQ

Your FAQ page can actively attract traffic to your site, establish your credibility, and make sales for you. Not bad for a "functional" admin page! Lure traffic to your site with your FAQ page!

Have you optimized your FAQ page with keywords yet?

This is the perfect place:

You can use long-tail keyword questions about your product -- the questions people actually type in to 

the search engines when they have a problem that your item can solve. In fact, you can use those "problem statements" in both the questions AND the answers to make the search engines really sit up and take notice!

Your FAQ page is also a great place for product names and other specifics that people search on 

when they're ready to buy.

The more frequently you update your FAQ with your best-performing keywords, the more often the 

spiders will crawl all over it and boost your search rankings.

Use analytics tools to track FAQ traffic, user behavior, and conversions. Experiment with different website elements to determine what works best for your audience.

Design your FAQ with mobile users in mind, as mobile traffic continues to grow, ensure that all content, including images and videos, is optimized for mobile devices.

Integrate social media sharing buttons to encourage users to share your content. Display social media feeds. or links to your profiles to increase engagement.

I wish You Great Success.

Search Rankings

Cultural and societal norms often define certain expectations. Understanding and navigating these 

limits can shape individual identity and influence collective behavior.

What is involved in getting top search engine rankings for the region you want?

1. Use "geo-keywords"

First, decide on how specific to be with your location. The smaller the geographic location, the more 

targeted your customers will be... although of course you will appeal to a smaller audience. The school 

in Los Angeles would want to include "Los Angeles" and "LA." But he'll also have to say exactly where he is -- the city, the neighborhood... even the street. Residents will use all those terms when they perform their searches. And here's a tip: When you're deciding on the location keyword, think about how locals would search for it. For example, Southern California is often referred to as "SoCal;" while residents of Port Coquitlam in British Columbia call it "Poco." If you're targeting locals, you definitely have to speak their language and use those keywords on your site. Make sure you work your location keywords into your copy and code wherever possible.

Use them in your headlines and subheads. And throughout your copy for extra impact. One of the pages on your website should be a directions page, complete with a Google map. By using location keywords often you'll tell the search engines that your site is relevant for those words.

2. Display your address and phone number

Have your full street address on the footer at the bottom of each page and on the side navigation bar. 

Include a phone number with a local area code. This will give the search engines all the information they need to nail your location.

3. Get inbound local links

Search engines reward you for having links pointing to your website from other reputable sites and 

organizations. Local directories give you an easy way to build up your inbound links... and get your 

site seen by highly targeted groups of local buyers! You can submit your site to:

Goog411 --

Yahoo Local Business --

TrueLocal.com --

Switchboard.com Yellow Pages --

Ask Local --

MSN Local/Live Maps/InfoUSA --

CitySearch --

SuperPages --

Internet Yellow Pages --

Better Business Bureau --

Chambers of Commerce --

Yelp.com --

4. User Experience 

Responsive Design- Ensure your website adapts to different screen sizes and devices.

Navigation- Simplify website navigation to help users find information easily.

Accessibility- Make your website accessible to people with disabilities by following WCAG guidelines.

Clear Calls to Action (CTAs)- Use compelling CTAs to guide users toward desired actions, such as making a purchase or signing up for a newsletter.

5. Content 

Content Quality- Regularly update and improve your content to keep it relevant and valuable to your audience.

Keyword Usage- Use keywords naturally and avoid keyword stuffing. Focus on providing value to users.

Multimedia- Incorporate images, videos, infographics, and other multimedia elements to enhance content.

I wish You Great Success.

Marketing Fundamentals

Wrong location means wrong audience. Take your pitch to the City where there are plenty of prospect with disposable funds. Know the target market you want and take your products to them.

Fundamentals:

1. Good product knowledge:

As good salesperson, you need to know your product's benefits inside out. Even if you don't have any interest, you will need to step outside your comfort zone and immerse yourself in the product.

What are the end benefits to the user?

-What differentiates your product or service?

-What makes your offer unique?

-What makes the offer urgent?

-How rare is it?

-How fast does it go?

2. Engage the prospect:

This is one of the simplest sales techniques - never ask a question that expects a simple yes or no answer. 

"Would you like to hire this Porche for the day?" "Er, not today thanks!" Much better to try something like . . . "How would your mates feel if you pulled up in this beauty tomorrow morning?"

3: Respect your prospect:

Never intimidate, disrespect or bully your prospect. 

In fact, do not hard sell at all. Be a friend.

David Ogilvy said: "The consumer is not a moron; she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don't tell them to mine."

If your product is strong, your pricing is right, and your benefits clearly expressed then you can let the 

prospect make their own decision. 

I wish You Great Success.