Saturday, December 27, 2008

Capitalize On Seasonal Keywords Business Ideas

At this time of year, there's a substantial increase in searches based on gift-related keywords, as shoppers look for presents for their loved ones. For example...Hobby-Related Key Phrases:
Golf gift idea
Fishing gift idea

Video game gift Individual - Specific Key Phrases:
Christmas gift for Fisherman
Christmas gift for Plumber
Christmas gift for Student

So make sure you've set up a pay-per-click campaign to take advantage of these seasonal searches -- and you'll increase the number of holiday shoppers to your site almost IMMEDIATELY. But don't just write your ads and call it a day!

To get the highest possible conversion rate from your PPC campaign, you need to continue the theme of the keywords you're bidding on in the salescopy. So if someone comes to your website after searching with the keyphrase "Christmas Gift for Student," your copy on the landing page needs to explain why your product will make a good gift for a student. If there isn't a direct connection between the copy in the ad, and the copy on the page, visitors can easily feel they've landed on the wrong page... and leave again.

One final word of advice: Avoid more general keywords and phrases, such as "Christmas Gift". You won't get the kind of qualified traffic that you need.

Thursday, November 27, 2008

Close the Sale Home Business Ideas

Closing the sale is perhaps the most stressful and challenging part of the sales process.

There are secrets that can unlock your very own selling skills;

Here are 3 closing secrets that can easily triple your sales.

#1: The Preference CloseThe first technique is the Preference Close. It is based on the fact that people like to have choices. They don't like to be given what may sound like an ultimatum to either buy it or not buy it.
To apply this technique, you simply structure your close by saying, "Which of these would you prefer, A or B?"
With the preference also known as alternative close, You should always try to give the customer two choices. Even if you are selling a single product, you can give him two choices with regard to payment, or delivery. For example, "Would you like this delivered to your office or to your home address?" "Will that be MasterCard or Visa?"

#2: The Secondary CloseThe second closing technique is the Secondary Close. This is extremely popular. It is a way of helping the customer make a big decision by having him make a small decision that infers the big decision. Instead of asking the customer to go ahead with the product or service, you ask a question about a peripheral detail, the acceptance of which means that he has decided to buy the larger product.
For example, you could ask, "Would you want this shipped in a wooden crate, or would cardboard be all right?" "Would you like us to include the drapes and rods in the offer?" "Did you want the standard rims or would you like the customized racing rims on your car?"
In each case, if the customer agrees to or chooses the smaller item, he has indirectly said, "yes" to the entire offering. People often find it easier to agree to small details than they do to making a larger commitment. That's why this is sometimes called the Incremental Close, where you get commitment bit by bit to the entire offer.

#3: The Authorization CloseThe third closing technique is the Authorization Close, which is often used to conclude multimillion-dollar transactions. At the end of the sales conversation, the salesperson simply asks if the prospect has any questions or concerns that haven't been covered.
If the prospect has no further questions or concerns, the salesperson takes out the contract, opens it up to the signature page, places a check mark where the customer has to sign, and pushes it over to him saying, "Well then, if you will just authorize this, we'll get started on it right away." The word "authorize" is better than the word "sign." A check mark is better than an X. Offering to "get started right away" is better than sitting there hoping for the best.
However you do it, be prepared to ask for the order.

Extracted from Brian Tracey

Thursday, October 30, 2008

Four Strategies for a New Business Business Ideas


There are four strategies you can use to find a new product or service to start or build your own business developed by Brian Tracy.

LOOK IN YOUR OWN FIELD: The first strategy is to find a new product or service in your own field or skills. You may have a million dollar idea in your own mind. Many people have had the experience of having an idea for a product or service nag at them over and over again, and you keep pushing it away or ignoring it. They say the average person has four ideas each year driving to and from work, any one of which would make them a millionaire if they would just follow it up. So look into your own field or skills. Look into your own mind. Look into your own ideas.

LOOK FOR OPPORTUNITIES WHEN YOU TRAVEL: The second strategy is to find a new product or service while you travel. Keep your eyes open for opportunities. A very good friend of mine who is now a multi-millionaire, started his fortune by traveling east and seeing a unique type of orange drink called Orange Julius and then getting the exclusive rights to sell it in a large Western city. From there, he expanded into other restaurants, into real estate, and into apartments. He developed a high positive cash flow from his Orange Julius business that made him a millionaire. Sometimes just finding a new product or service that is doing well somewhere else that hasn't come to your market area can make you wealthy.

GET THE RIGHTS TO SELL IT: Remember your objective, when you find a new product or service, is to acquire the rights to sell the product or service exclusively in your market area. Sometimes these rights are available for the asking. A gentleman I know named Peter Thomas got the rights for Century 21 to Canada simply by going to the offices and asking for them when Century 21 was a young company. From that, he turned Century 21 into one of the most successful real estate franchises in Canada. He is now worth millions of dollars, having taken the cash flow from Century 21 and channeled it into other real estate investments.

BE SURE IT IS ALREADY SUCCESSFUL: Sometimes just asking for the right to sell it in your market area is all you have to do. Here's the key, though. Before you bring a new product or service back to your market area, be absolutely sure that it sells well somewhere else. Many people advertise products outside their market area because they are not selling inside their market area, so make very sure that the product is selling well already in other markets.

DEVELOP A MONEY MAKING ATTITUDE: Strategy number three is to keep your eyes and ears open and alert to new business opportunities occurring around you. Develop a money-making attitude. A friend of mine became very successful by building commercial property across the street from a new shopping center that was being developed. The traffic from the shopping center made that commercial space extremely valuable. He opened two businesses in it, and started his fortune. So be alert to what is going on around you.

BE SURE YOU LIKE IT YOURSELF: And strategy number four is this. Remember you will only be successful marketing and selling something that you believe in, use yourself and would recommend to your best friend. Many times, I see people who make the critical mistake of trying to sell a product or service that they themselves would neither use nor afford, nor would they recommend to someone else, but they think that other people will buy it even though they wouldn't. So remember you must really, really believe it the product. You must be excited about the product. You must absolutely believe that this product can enhance the life or work of someone else and then be eager to tell them about it.

ACTION EXERCISES: First, develop a new business mentality. Continually look around you for new products and services that people need, want and are willing to pay for.
Second, develop a money making attitude. Look around you for opportunities to sell products or services that are not currently being offered, at either higher prices or in greater quantities. The possibilities are everywhere.

Monday, September 22, 2008

How To Design Your Survey Business Ideas

Surveys can be a useful source of information for planning and effective marketing.

Designing your survey takes a bit of skill, but with a small amount of consideration you'll have no problem putting an effective one together. Just be sure that you're putting the questions in a logical order, and not exhausting your customers by asking for too much detail.

Here are a few tips to help you design a better survey:

Start with the good stuff -- To ease your customers into the survey, start off with some simple questions they can answer without a lot of thought. This can be something as simple as basic demographic information (age, location, etc.), which also happens to be useful information.But don't load up the front end with all of the easy questions. Save a few for the end of the survey. That way, it won't get increasingly difficult throughout, which can cause some people to bail before they complete it.

Avoid asking too many questions -- 5-10 minutes is about the maximum length you can reasonably expect somebody to spend answering a survey, so be sure to limit your questions.At the same time, be sure to let your respondents know up front how much time will be required to complete it... and be honest! People will begin to drop out if it starts to take longer than you say.

Give your survey an introduction and ending -- It's a good idea to include an introduction to the survey, to clearly explain what people are required to do. At the same time, it's a nice touch to end the survey with a "thank-you" page, just to let people know you appreciate the time they spent taking the survey.

Respect people's privacy -- You may want to collect personal information like age, income, and occupation. If you do so, make sure to reassure your customers beforehand that you have a strict privacy policy, and remind them that their answers are all confidential. When it comes time to write the actual questions, make sure you write in a relaxed, conversational voice, and avoid things like abbreviations, acronyms, and double negatives.

You want to be sure that EVERY person who takes your survey clearly understands all of the questions.

Here are a few tips to help you write compelling and effective survey questions:

Avoid asking leading questions -- Be sure that your questions don't sway your customers toward answering them in a particular way, or giving an answer that's not actually true. For example, don't say: "How quickly did we resolve your problem? " This assumes that the problem was indeed resolved.The question you should ask is, "Was your problem resolved?"

Avoid questions that rate more than one thing -- Avoid asking questions that require people to rate more than one thing at a time.For instance, don't say: "How fast and accurate did you find our customer service representative?"While the service may have been fast, it may not have been accurate (or vice versa) so this question is impossible to answer accurately.

Focus on asking "close-ended" questions -- In a survey, a close-ended question is one that can be answered with a simple yes/no or other specific piece of information, or a selection from multiple choices.This makes the survey faster and easier for your customers, and the results more simple for you to manage.So instead of a question like "What did you think of your customer service experience?" try something like "Did you enjoy your customer service experience?"

Be consistent with your questions -- If you ask your customers to rate certain things on a numbered scale, make sure to use the same scale each time.So if they need to rate something on a scale of 1 to 5 in one question, avoid using a scale of 1 to 10 elsewhere.

Watch out for long questions -- If your questions are too long, your customers will soon get tired of answering them, and abandon the survey. Look for questions that can be broken into two or more parts.

Don't test your customers' memories -- Try not to ask your customers to recall a lot of information that happened far in the past. They'll soon get bogged down trying to recall specific details, and if they're in a hurry to complete the survey, will often abandon it.

Enjoy

Tuesday, August 26, 2008

Fast Online Business Business Ideas

Join the world's LARGEST online marketplace.

There's no better way to start making money online (potentially thousands of dollars each month), than to start your own eBay business!

Over $60 BILLION changes hands on eBay every YEAR, so you've got a built-in market just waiting to buy what you're selling!

Unlike drop shipping and affiliate programs...... you don't even need a website to start making BIG profits!There are other reasons to consider eBay if you're looking to start making money right away:

No startup money required -- You can easily create an account with eBay, get your first listing up, and start making serious profits, for just a few cents

No business experience necessary -- You don't need to know ANYTHING about running a business to get started on eBay, so it's perfect for people who are just beginning to work for themselves

You don't need to be computer savvy -- If you know how to check your email, you have all the computer skills you NEED to start making profits on eBay!

ANYONE can start making money quickly and easily on eBay...... but to make really BIG money, it helps if you understand the more advanced strategies (i.e the ones that very few other "eBayers" know about).

Tuesday, August 12, 2008

The Value of Change Business Ideas
Lets talk about eBay:
A company who already had a clear track record of success, but recently made some BIG changes anyway!With over 84 MILLION active users spending almost $2,000 a second (that's $60 BILLION a year),
EBay is one of the true success stories in the short history of the Internet.Clearly, eBay wasn't broken. So why fix it??
Well, they're smart enough to know that resting on their laurels isn't the way to keep growing, or reacting to the needs of their customers.So over the past few months, they've been making some pretty radical changes.
The biggest change is that they've revamped the way their customer feedback system works... and it was a pretty risky change for eBay. But that's just the beginning!They've also changed the way some listings get ranked during a search, played around with minimum bid amounts, changed the way you qualify for coveted "Power Seller" status, and a bunch of other things.
There was a bit of an outcry at first from regular eBay sellers, who accused eBay of no longer caring about the "little guy" who made them successful in the first place.
But here's the thing about all of this change...these major changes that seem to have upset so many people are turning out to be HUGE WINS for everyone!
By fine-tuning their system, eBay is slowly discouraging the mountains of "hobby" sellers who list one or two-buck item once in a blue moon just for kicks...... and making it MUCH easier for serious professionals who want to use eBay to build a solid, full-time business.It's a SMART move on eBay's part, because they know it's these pros who make them the most money!
An excellent lesson about the value of focusing your efforts on your best customers! ;
So if you've been thinking about making changes to your business, but you've been afraid of any negative fallout, remember that change even those that ruffles a few feathers at first can create new opportunity for you AND your customers

Saturday, July 12, 2008

What is in Your Hands Business Ideas
An extract from Stephen Pierce:
A basketball in my hands is worth about $19. A basketball in Michael Jordan's hands is worth about $33 mil'lion.
A baseball in my hands is worth about $6. A baseball inMark McGuire's hands is worth $19 mil'lion.
A tennis racket is useless in my hands. A tennis racket inVenus Williams' hands is a championship win'ning.
A rod in my hands will keep away a wild animal. A rod inMoses' hands will part the mighty sea.
A sling shot in my hands is a kid's toy. A sling shot inDavid's hand is a mighty weapon.
Nails in my hands might produce a birdhouse. Nails in JesusChrist's hands will produce salvation for the entire world.
As you see now it depends whose hands it's in. So an oppor'tunity is only an oppor'tunity depending on whosehands its in.
So now this message is in your hands.
What will YOU do with it?"It Depends on WHO'S Hands it's in!!"
bustablog_com_JG8D69D

Monday, June 30, 2008

Facts About FAQ Business Ideas

Your FAQ page can actively attract traffic to your site, establish your credibility, and make sales for you. Not bad for a "functional" admin page!
Lure traffic to your site with your FAQ page!

Have you optimized your FAQ page with keywords yet?

Think about it. This is the perfect place.

You can use long-tail keyword questions about your product -- the questions people actually type in to the search engines when they have a problem that your item can solve. In fact, you can use those "problem statements" in both the questions AND the answers to make the search engines really sit up and take notice!

Your FAQ page is also a great place for product names and other specifics that people search on when they're ready to buy.

And the more frequently you update your FAQ with your best-performing keywords, the more often the spiders will crawl all over it and boost your search rankings.

Monday, June 16, 2008

Optimize your site for local search Business Ideas

What is involved in getting top search engine rankings for the region you want?

1. Use "geo-keywords"
First, decide on how specific to be with your location. The smaller the geographic location, the more targeted your customers will be... although of course you will appeal to a smaller audience. The restaurant in Los Angeles would want to include "Los Angeles" and "LA." But he'll also have to say exactly where he is -- the city, the neighborhood... even the street. People will use all those terms when they perform their searches. And here's a tip: When you're deciding on the location keyword, think about how locals would search for it. For example, Southern California is often referred to as "SoCal;" while residents of Port Coquitlam in British Columbia call it "Poco." If you're targeting locals, you definitely have to speak their language and use those keywords on your site. Make sure you work your location keywords into your copy and code wherever possible.
Use them in your headlines and subheads. And throughout your copy for extra impact. One of the pages on your website should be a directions page, complete with a Google map. By using location keywords often you'll tell the search engines that your site is relevant for those words.

2. Display your address and phone number
Have your full street address on the footer at the bottom of each page and on the side navigation bar. Include a phone number with a local area code. This will give the search engines all the information they need to nail your location.

3. Get inbound local links
Search engines reward you for having links pointing to your website from other reputable sites and organizations. Local directories give you an easy way to build up your inbound links... and get your site seen by highly targeted groups of local buyers! You can submit your site to:

Goog411 --
Yahoo Local Business --
TrueLocal.com --
Switchboard.com Yellow Pages --
Ask Local --
MSN Local/Live Maps/InfoUSA --
CitySearch --
SuperPages --
Internet Yellow Pages --
Better Business Bureau --
Chambers of Commerce --
Yelp.com --

Most of these directories offer both free and paid listings. Test out the free service before upgrading to paid to see if it works for you without having to pay any further fees.
Don't forget to look for other local directories and networks too.
Search on "location name + directories" and see what comes up.
More and more are appearing every day!

Tuesday, June 03, 2008

Marketing Fundamentals Business Ideas

1. Wrong location means wrong audience:
Take your pitch to the City where there are plenty of 'boys' with money who would love nothing better than to splash out on riding around in a red Ferrari for the day.
Know the target market you want and take your products to them.

2. Good product knowledge:
As good sales person, you need to know your product's benefits inside out. Even if you don't have any interest, then you need to step outside your comfort zone and immerse yourself in the product.
What are the end benefits to the user?
What differentiates your product or service from all the others out there?
What makes your offer unique?
What makes the offer urgent?
How rare is it?
How fast does it go?

3. Engage the prospect:
This is one of the simplest sales techniques - never ask a question that expects a simple yes or no answer. "Would you like to hire this Aston Martin for the day?" "Er, not today thanks!" Much better to try something like . . . "How would your mates feel if you pulled up in this car tomorrow morning?"

4: Respect your prospect:
Never intimidate, disrespect or bully your prospect. In fact, do not hard sell all. As the great adman David Ogilvy said: "The consumer is not a moron, she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don't tell them to mine."
If you product is strong, your pricing right and your benefits clearly expressed then you can let the prospect make their own decision. Be a friend.

Sunday, May 18, 2008

The Security Of Your Data Home Business Ideas

Encrypting your entire hard drive, something you should certainly do for security in case your computer is lost or stolen, or even interborder travels.

The border agent is likely to start this whole process with a "please type in your password." Of course you can refuse, but the agent can search you further, detain you longer, refuse you entry into the country and otherwise ruin your day. You're going to have to hide your data. Set a portion of your hard drive to be encrypted with a different key - even if you also encrypt your entire hard drive - and keep your sensitive data there.

Lots of programs allow you to do this. I use PGP Disk (from pgp.com).
TrueCrypt (truecrypt.org) is also good, and free.

While customs agents might poke around on your laptop, they're unlikely to find the encrypted partition. (You can make the icon invisible, for some added protection.) And if they download the contents of your hard drive to examine later, you won't care. Be sure to choose a strong encryption password. Details are too complicated for a quick tip, but basically anything easy to remember is easy to guess. Unfortunately, this isn't a perfect solution. Your computer might have left a copy of the password on the disk somewhere, and smart forensic software will find it. So your best defence is to clean up your laptop.

A customs agent can't read what you don't have.
You don't need five years' worth of email and client data.
You don't need your old love letters and those photos.
Delete everything you don't absolutely need.
And use a secure file erasure program to do it. While you're at it, delete your browser's cookies, cache and browsing history. It's nobody's business what websites you've visited. And turn your computer off - don't just put it to sleep - before you go through customs; that deletes other things.

Think of all this as the last thing to do before you stow your electronic devices for landing. Some companies now give their employees forensically clean laptops for travel, and have them download any sensitive data over a virtual private network once they've entered the country. They send any work back the same way, and delete everything again before crossing the border to go home. This is a good idea if you can do it. If you can't, consider putting your sensitive data on a USB drive or even a camera memory card: even 16GB cards are reasonably priced these days. Encrypt it, of course, because it's easy to lose something that small. Slip it in your pocket, and it's likely to remain unnoticed even if the customs agent pokes through your laptop.

If someone does discover it, you can try saying: "I don't know what's on there. My boss told me to give it to the head of the New York office." If you've chosen a strong encryption password, you won't care if he confiscates it.

Lastly, don't forget your phone and PDA. Customs agents can search those too: emails, your phone book, your calendar. Unfortunately, there's nothing you can do here except delete things. I know this all sounds like work, and that it's easier to just ignore everything here and hope you don't get searched. Today, the odds are in your favour. But new forensic tools are making automatic searches easier and easier. It's better to be safe than sorry.

Monday, May 05, 2008

Start Reading Home Business

It has been said that standard education will get you jobs, and self-education will make you fortunes. This is no doubt true, and I believe that reading is a key skill necessary to self-education. Statistics say the average CEO reads 4-5 books per month while the average American reads 1 book per year! This same statistic goes on to say that 60% of those average Americans don't even get past the first chapter in that one book! You may shrug your shoulders and say – okay big deal – so what? I am not a reader and why should that bother me?

Whether it should bother you or not is for you to decide. I simply share the facts with you. So here is another interesting fact: The average CEO of a Fortune 500 company will earn an average of 536 times the salary of the average employee of the company he runs. This means that the employee of that company will work for a year and a half to equal the salary of the CEO for one day! What an extremely amazing and true statistic! Now, I am not going to suggest to you that the only difference between the CEO and the average employee is that the CEO reads a lot of books and the employee doesn't, however, I will suggest to you that is one of the major differences.

Tuesday, April 22, 2008

Threat Contest Business Ideas

For this contest, the goal is to create fear. Not just any fear, but a fear that you can alleviate through the sale of your new product idea. There are lots of risks out there, some of them serious, some of them so unlikely that we shouldn't worry about them, and some of them completely made up. And there are lots of products out there that provide security against those risks. Your job is to invent one.

First, find a risk or create one. It can be a terrorism risk, a criminal risk, a natural-disaster risk, a common household risk -- whatever. The weirder the better. Then, create a product that everyone simply *has to* buy to protect him- or herself from that risk. And finally, write a catalog ad for that product.

Here's an example:

"A Turtle is Safe in Water, A Child is Not! Even with the most vigilant supervision a child can disappear in seconds and not be missed until it's too late. Our new wireless pool safety alarm system is a must for pool owners and parents of young children. The Turtle Wristband locks on the child's wrist (a special key is required to remove it) and instantly detects immersion in water and sounds a shrill alarm at the Base Station located in the house or within 100 feet of the pool, spa, or backyard pond. Keep extra wristbands on hand for guests or to protect the family dog."

Will be judged on creativity, originality, persuasiveness, and plausibility.

It's okay if the product you invent doesn't actually exist, but this isn't a science fiction contest.

Portable salmonella detectors for salad bars.
Acoustical devices that estimate tiger proximity based on roar strength.
GPS-enabled wallets for use when you've been pickpocketed.
Wrist cuffs that emit fake DNA to fool DNA detectors.
The Quantum Sleeper.
Fear offers endless business opportunities.

Good luck.

Monday, April 14, 2008

Solve the Impossible Business Ideas
As a college student, George studied very hard and always late into the night. So late that he overslept one morning, arriving 20 minutes late for class. He quickly copied the two math problems on the board, assuming they were the homework assignment. It took him several days to work through the two problems, but finally he had a breakthrough and dropped the homework on the professor's desk the next day.

Later, on a Sunday morning, George was awakened at 6 a.m. by his excited professor. Since George was late for class, he hadn't heard the professor announce that the two unsolvable equations on the board were mathematical mind teasers that even Einstein hadn't been able to answer. But George Dantzig, working without any thoughts of limitation, had solved not one, but two problems that had stumped mathematicians for thousands of years.

Simply put, George solved the problems because he didn't know he couldn't.

Bob Proctor tells us to "keep reminding yourself that you have tremendous reservoirs of potential within you, and therefore you are quite capable of doing anything you set your mind to. All you must do is figure out how you can do it, not whether or not you can. And once you have made your mind up to do it, it's amazing how your mind begins to figure out how."

Sunday, March 30, 2008

Good Communication Skills Business Ideas

Effective Comunications is a major key to your personal and business success. Knowing when to initiate a conversation, keeping it interesting and asking effective questions

Create effective communications by following these seven steps:

Step 1: Exude confidence. When you're comfortable in your own attributes, you make others comfortable. If you take the attitude that you bring something to the table, you will see that attitude reflected in others. Enthusiasm is infectious.

Step 2: Show up with something to say. Always be on the lookout for material. Although it may sound contrived, read Journals for interesting, timely information that you can share at a party, meetings or business. Think about keeping a file that you can review before your next event.

Step 3: Begin with a question. Besides showing interest in someone, one simple question can start an entire conversation. Asking something a bit unusual sets you apart from the crowd. Rather than, "What do you do?" ask, "How do you enjoy spending your weekends?"

Step 4: Find common ground. The surest way to build rapport is to find something you have in common and build on that interest. Don't shy away from topics that have nothing to do with business. They often crate the perfect connection.

Step 5: Focus on others. Putting your energy and interest in another person marks you as a great conversationalist.

Step 6: Be inclusive. Excluding others in the group is a conversation killer. Make eye contact with everyone in the group, not just the person who asked you a direct question.

Step 7: Close a conversation with style, take advantage and say, "It's been my pleasure talking with you, I hope our paths cross again soon." Before leaving, be certain to thank the hosts.

Tuesday, March 25, 2008

Build Your Passive Income Business Ideas

CURRENT CAREER MODEL

Works best when focused on what the marketplace wants to buy
Income is entirely dependent on time spent working
The goal is to work as hard as possible
Income potential is inherently limited
Finite, non-replenishing capital sources will support you for a limited length of time beyond retirement

PASSIVE INCOME MODEL

Works best when you first focus on what you know and what you love
The amount of money you make is not tied to the amount of time you work
The goal is freedom from work
No limit to the amount of money you can generate
Unfixed, continually growing revenue sources will support you indefinitely, whether you work or not

Passive income is money that is generated AUTOMATICALLY and REGULARLY, from a source or MULTIPLE SOURCES other than your job. And it’s exciting for a number of reasons.
For starters, building wealth through passive income:

• Doesn’t require you to change careers or work two jobs. A good passive income source requires very little of your time and energy to initially set up or to maintain
• Minimizes your taxes and keeps more cash in your pocket. Because passive income is unearned, it isn’t subject to the same tax rates. So you enjoy the double bonus of working far less for that money, and keeping much more of it
• Releases you from job dependence and makes you truly financially free. It’s like having a wealth-building machine that runs all on its own and makes money
24 hours a day, 7 days a week

When you’re spending time at your regular job, your passive income is working for you.
When you prop your feet up in front of your TV at home, you’re still making money.
When you enjoy the weekend doing what you love, you’ll love all the extra cash.
When you are sound asleep at two in the morning, your passive income is wide awake.
If your job disappeared tomorrow, or if something happened that made it impossible for you to perform it, your financial life would be virtually untouched.

Monday, March 17, 2008

Search Engine Optimisation Strategy Homebusiness Ideas
Use the following on and off site stratetegies for effective SEO optimisation


Onsite Optimization:

Keyword Research and Selection
Titles tags Generation
Meta tags Optimization
ALT tags Optimization
Hyperlink Optimization
Sitemap Generation
XML Sitemap creation and submission in Google
Proper linking structure
W3C validation of homepage

Offsite Optimization:

Link popularity analysis
Link Generation by one way links.
Analysis and Reporting

Saturday, March 08, 2008

Great Free Tools For Online Business Homebusiness Ideas

The great news is, there are tons of free tools available online!Here are some of our favorites, in no particular order:

Tool #1: Alexa toolbar http://www.alexa.com/site/download/The Alexa toolbar gives you instant information about any website you visit.It's a downloadable "plugin" for your browser (IE or Firefox) and shows you a site's traffic, pagerank, related sites, who's linking in, and much more.It's one of our "must-have" research tools!

Tool #2: Google Website Optimizer http://services.google.com/websiteoptimizer/Google offers this free "multivariate" and A/B testing tool to help you improve your conversion rate -- and your sales! -- by testing different versions of your site content to see which gets the best results.Google offers tips on what and how to test, so even if you're a "newbie," this tool can help you boost your site performance.

Tool #3: XML Sitemaps http://www.xml-sitemaps.com/This quick and easy sitemap generator helps search engine spiders find their way around your site and index it faster so you can rank better in the search results.(And for 5 bucks, this site has a broken link finder that will search up to 500 pages for you.)

Tool #4: AdWords Keyword tool https://adwords.google.com/select/KeywordToolExternalThe Google AdWords Keyword Tool is a free tool that provides ideas for new keywords. It also gives you graphs showing the relative number of searches to amount of competition for those keywords among AdWords advertisers.This tool is invaluable both for your niche research and for your SEO and pay-per-click efforts.

Tool #5: Optiview http://www.optiview.com/Optiview is a free site analysis tool. It lets you find out what your site looks like when it loads at different speeds and checks for images that make your site load slower than it should.The faster your site loads, the better -- which is why a tool like Optiview is such a big help.

Tool #6: Quantcast http://www.quantcast.com/Would you like to find out who is coming to you site? It's really easy with this free tool that shows your audience's age, education gender, income and more.

Tool #7: Google Alerts http://www.google.com/alertsThis simple tool helps you keep up with the latest news in your industry, get ideas for content, and check out your competitors.When it comes to research, Google Alerts are a huge time saver!

Tool #8: Blogger http://www.blogger.com/Blogger is the twelfth most popular website in the WORLD. And it's the easiest way to get your own blog up and running in as little time as possible.With a blog, you can publish articles -- or any other kind of content related to your market -- and link it to your website to get higher rankings in the search engines!

Tool #9:Audacity http://audacity.sourceforge.net/Audacity is a free audio recorder and editor you can use if you want to include any audio on your site. Plus, it's great for recording instant podcasts!

Tool #10: Youtube http://www.youtube.com/These days, people are demanding more multimedia features on a website... and that includes video.YouTube allows you to host your videos on their site and makes it easy for you to show those videos on your site, as well. It's not just a time waster, it can help spread the word about your business!... So those are 10 of our favorite free tools.

Sunday, March 02, 2008

Get the Ideas From Forums Homebusiness Ideas

1. Go to www.groups.Google.com or www.groups.yahoo.com and use the search facilities to find forums related to the market you want to create a product for.

2. Sign up to a few of the forums and make a few posts. Don't instantly start posting asking for help with your research you'll be shot down by all the forum regulars. A good way to avoid being shot down is be a "marketing ninja". Stay under the radar and don't give away that you are an Internet entrepreneur looking for a few ideas.

A great way to do this is make a "newbie" post introducing yourself. So for example lets say you wanted to find out what problems pregnant women want solved. You could go to groups.Google.com and type in "pregnancy". Then you could sign up to these free forums and make a "newbie" post like this one:

"Hi my names Josephine and I'm new to the group. I'm pretty nervous about the whole pregnancy thing so thought I'd come here for support. My husband's great, but he just can't seem to understand why I'm so worried about every little thing (like are you allowed to eat mozzarella? Is it o.k. to use the cream with rose oil in it?). I seem to spend my whole time checking what's 'safe' and what isn't and he thinks that's crazy! Hopefully some pregnant women here will be a bit more understanding :c)"

See how you'll be "under the radar" due to that post? After that make a couple of posts a day for a week or so. Then you're ready for the research.

3. Make a post asking people what their biggest problem or question they have in your chosen niche market is. An example might be this:

"Hi all. I was just wondering what problems you've encountered with being pregnant that you'd like to be able to overcome? For me it's back ache!"

What you'll find is people will start posting like crazy to what you ask. These online communities are desperate to help "one of their own", whereas if you go in their as an entrepreneur they'll be a bit stand offish. When you do it in this under the radar way you'll find people will tell you all of their problems.

4. You leave the forum for a week or so and then come back. I assure you you'll be stunned at the results you get. All you need to do is go through the answers people have given you and identify the common problems they are having.

Finally you create a product that answers those questions or solves the problems they have - easy!

Tuesday, February 19, 2008

Business Continuity Management: Preparation and Risk

The BCM objectives as defined within the standard are “to counteract interruptions to business activities and to protect processes from the effects of major failures of information systems or disasters and to ensure timely resumption”. Usually, the better prepared you are, the more likely you will be to meet this objective, and the more effective will be your recovery.

Unfortunately, many organizations do not properly embrace risk assessment, and often start their business continuity project ill prepared.

PREPARATION: It is important at the outset to have the full commitment of the Board or Governing Body of the organization. Without this, problems downstream are inevitable. An awareness campaign should follow, to ensure that all staff are notified of that commitment. The business continuity project can then be initiated (central to which is the delivery of a business continuity plan). It is essential, however, that this project is formal and structured.Initial steps for the project itself will include defining scope, and obtaining copies of all appropriate documents and information. A formal risk assessment exercise must follow.

RISK ASSESSMENT: Initial emphasis on effective risk assessment will enable you to predict different types of incidents with more accuracy. It will help ensure that focus is applied to those areas to which it is most needed.
This aspect of BCM involves analyzing the business processes and identifying vulnerabilities through risk assessment and probability analysis. It includes the establishment of critical business timeframes including recovery time objectives (RTO) and maximum tolerable period of disruption (MTPD).

The RTO will represent the time interval between the incident occurring and the time when a measurable negative impact will result on the business whereas the MTPD will represent the time interval between the incident occurring and the time when the impact from the incident will become extremely serious for the business.

Following a detailed risk analysis of the business and its processes, suitable levels of safeguards and controls should be implemented that will protect the business processes and product delivery. It is important to understand that none of the above tasks can be short cut.

Proper planning and preparation may seem to be a burden, but the pay back could well be the survival of the organization itself.

FURTHER INFORMATION. Fortunately, this is a well trodden path, and specialist portals like the Disaster Recovery Planning Guide provide sound advice on how to take the initial steps described above.

Sunday, February 10, 2008

Partnering For Profit HomeBusiness Ideas

The way you can stand out from your competitors is for you to position your self as a business partner, always looking for ways to improve your customer's business.

Help Your Customer's Business: When you deal with a business person, you can be sure of one thing: that person thinks about his business day and night. It is very close to him. It is dear to his heart. And if you come in and talk to him and ask him questions about his business, looking for ways to help him run his business better, the customer is going to warm up to you and want to be associated with you and your company.

Differentiate Yourself from Your Competitors: As a partner, you should always be looking to help your customer to cut costs and improve results in his or her area of responsibility. You should look for ways to help your customer in non-business areas as well. You should position your self as someone who cares more about the success of your customer than anything else, even more than you care about selling your product or service. This approach to partnering in profit with your customer is a key way to differentiate your self and to keep your customer for the indefinite future.

Practice the Reciprocity Principle: There is a principle of reciprocity in business that is very powerful. It is simply this; If you do something nice for someone else, they will feel obligated to do something nice for you. You should be looking for opportunities to go the extra mile, to do more than you are paid for, to put in more than you take out. By extending your self, you improve your positioning in the customer's mind and increasingly differentiate your self and your company from your competitors who are after the same business. If you do this long enough and strong enough, you will eventually develop the partnership to the point where your competitors don't have a chance against you.

Action Exercises: Here are two things you can do immediately to put these ideas into action.First, think about how you can help your customer's customer with your product or service. Take time to understand how your customer uses your product to do his business better.Second, focus on increasing your customer's profits and financial results. Show your customer that doing business with you is both satisfying and profit able in the long run.

Brian Tracy

Saturday, January 26, 2008

Ebooks as a Marketing Tool Homebusiness Ideas

Here are seven proven ideas you can use to get started creating your own free viral eBook today:
Idea #1: Industry update report. If major changes have recently happened in your industry -- or if there are any major developments on the horizon -- an industry update report can be a great way to get your name associated with these hot new trends and developments.This is a great way to make a name for yourself within your industry. And when the trend heats up, you can bet that the number of people reading and sharing your eBook will skyrocket, too.

Idea #2: Industry resource guide. A resource guide can be really helpful to people who are just getting started in your industry, or who are looking for new contacts, ideas, or opportunities.By writing this type of guide, you can develop a strong reputation for yourself as a reliable "industry insider" whom people can approach when they're looking for resources. And when the time comes for them to buy a product or service, you can bet that YOU will be the first person they turn to.

Idea #3: Interviews with industry experts. Everyone loves to hear what the leaders in their industry are doing. After all, one of the best -- and fastest -- ways to become successful is to follow in the footsteps of those who've already achieved incredible success.It's easy to create an eBook that's made up of a collection of interviews. All you have to do is send out a few emails to people in your field and ask them to share their experiences with you. People love to talk about what they do.Plus, with this type of eBook, you'll have 100% exclusive, original content - which is sure to appeal to your potential readers!

Idea #4: Special tips from industry insiders this variation on Idea #3 can be another great source of valuable content. Instead of interviewing experts, you simply contact them and ask for their tips on how to solve common problems and overcome obstacles in your field. Then, group the tips by topic and you'll have a book of "insider tips" that's sure to be a hit.

Idea #5: "How-to" instruction guides. Of course, if you're something of an expert yourself, there's no need to consult with other experts to create your eBook! Go ahead and write your own eBook that teaches people a hard-to-learn skill or helps them get started in your field of expertise.

Idea #6: User manuals for hard-to-use products. If you have expert knowledge or lots of experience with a product that's hard to use, you could create a start-to-finish user manual or beginner's guide that helps new users get up and running with the product. If it's a product that's just starting to grow in popularity, your eBook will be sure to create a buzz. Another variation on this idea is to create an eBook that lists alternate uses for common products and explains how people can start using them in new ways. For example, you might write a guide that lists 10 little-known uses for iPods, or 10 creative ways to recycle your old computer equipment.

Idea #7: Reviews of industry products. Product reviews are becoming indispensable resources in the online shopping community. People love to read reviews of products before they buy them - so if you've tried out some popular products that would appeal to your market, you've got some great information to include in your eBook.

So there are some ideas to get you started... Choose the one that appeals to you most and run with it!

Sunday, January 20, 2008

Forget the Business Competition Focus on Marketing Homebusiness ideas

First, when generating targeted traffic for your business don't focus on the competition, other marketers, focus on you. Do the best job possible you can and don't worry about what the competition might be up to. Direct your energy into marketing.

Personally I use Google's pay per click program to drive traffic for my business, but atthe end of the day it only accounts for small percentage of the total traffic I generate. So, Google is not the be all and end all of traffic. You want to have many streams of traffic coming your way.
Diversification in this regard creates real and long lasting quality lead flow and stability.

Second, in Google itself being number 1 in the listings doesn't guarantee you better results. Some of my best converting campaigns are in spot 6 through 8. The clicks are cheaper and the lead cost is lower.
The goal is NOT to focus on the most obvious keywords it's to spend some real quality time brain storming keywords that are less prominent, but even more targeted. Few marketers really put time into this activity and so there is less competition just from this fact alone. Further, you'll find better quality leads this way.

Third, more important than beating the competition in ranking is everything that comes after someone clicks your link. You must put real time into presenting the right offer to the right person and then do an excellent job of follow up. If you master this third point you'll soon sit in a position of having a competition proof business.

If you are first in the minds of your prospects they do not care about who else is out there.

Sunday, January 13, 2008

Profitable Online Business Homebusines Ideas

Information is by far the most profitable kind of product you can sell online. Why? Think about it for a moment... What do the vast majority of Internet users go online to search for?That's right. Information.
Which means that by selling highly sought-after information on your website, you're giving people exactly what they're looking for! And that's a recipe for online success. Here are some more reasons why information is the best type of product to sell on the Internet... When you sell "hard" products that require physical delivery, you have to deal with the cost and hassle of manufacturing, stocking, and packaging -- not to mention shipping your product. And all those things take a serious bite out of your profit margin.

However, when you sell information -- in the form of an electronic "eBook," for example -- once you've created your master copy, you can make countless duplications of it, at NO additional cost. Your manufacturing, stocking, and packaging expenses are non-existent! And because you can deliver your electronic eBook instantly to your customers, your shipping costs are zero, as well. That means your profit margin is 100%!
Your customers will be especially attracted by the promise of instant gratification. They won't have to wait days (or even weeks!) for their product to arrive -- it'll get downloaded to their desktop in just a minute or two, which means they can start accessing that information right away. And once your website is up and running, you can automate your entire business so it takes just an hour or two a week to run!

You can set up your order form and "shopping cart" system to automatically process the order, put the money in your bank account, and electronically deliver your product to the customer.

It's the perfect "hands-free" business! ... And you don't even have to be a writer!To create a best-selling eBook, you don't even have to be a professional writer! You can hire someone else to do the writing for you. Simply tell them what topics you want your eBook to cover, and then let them go to it. (A great place to hire writers who won't charge you an arm and a leg is http://www.elance.com/. Or, if you're just starting out and don't have any extra money to invest in product development, you could create an "interview compilation" book. All you have to do is interview various leaders in your industry then type up the interviews and put them all together in your eBook.

For example, if you want to sell a book on how to house-train a puppy, interview three or four well-known dog trainers in your area. Then type up the transcripts of the interviews and put them together in an eBook.

You could even consider compiling articles written by other people that focus on a particular topic of interest to your customers. Maybe there are already a bunch of articles online that talk in detail about the different ways to house-train a puppy. All you have to do is get permission from the original authors to reuse their content, put all the articles together into an eBook, and ta-da! You've got a product on your hands.

How do you get permission from the authors? Simply explain to them that your eBook will provide great publicity for them and let them know you are planning to widely distribute the final product. Make sure they understand they'll receive full credit for their work and that their contact information will be made available to readers (along with mention of other products and services they might offer). Once you have compiled all of the contributors' work, you should have a highly valuable publication on your hands. And you didn't have to write any of it yourself!

The FASTEST way to be making good money online You can write a profit-generating eBook -- and build the site to sell it -- in as little as 2-3 weeks. There's no faster way to make a solid income selling your very own product online. And once your site is up and running, you can get feedback from your visitors and customers and start testing new ways to sell to them, so you can perfect your product and your sales process so it's making maximum profits in the minimum amount of time.

But that's not all... Once your eBook business is truly booming, you can start adding more products on to the back end, which you can then sell to your customers and boost your profits still higher! So that's my best possible answer to the never-ending question of, "What do I sell online?"

Sunday, January 06, 2008

Internet Advertising Homebusiness Ideas


There are several ways to make money online: Adsense - Advertising - Adwords - Affiliate Marketing - Blogging Co-Registration - Copywriting - Craigslist - eBay - Email Marketing-Forums - Free Traffic - Giveaways - Graphics - Internet Marketing-Joint Ventures - List Building - Membership Sites - Niche Marketing- Outsourcing - Private Label Rights - Product Creation - Resell Rights-SEO - Software - Squidoo - Traffic - Video Marketing - Viral Marketing

Advertisers,especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creativity.
Here are some tips that might help:
Step 1: Define clear goals of your advertising campaignThe most important aspect of any advertising campaign is to have a clear objective in mind. You may be targeting a specific group of people, your initial aim may be to target at least 1000 internet surfers and so on and so forth. Havea well defined, clear purpose.
Step 2: Identify the most effective sites for achieving your goals Sites that are most relevant to your product or servicewill, more than likely, be your best bet; but also consider larger sites or networks that can target the audience you're trying to reach. They can be very cost-effective. If youhave multiple products or services that appeal to various target markets, you'll have to consider sites that reach all those various segments.
Step 3: Craft your message to fit the needs of the audienceyou're targetingThis comes down to understanding the audience of the sites you're advertising on. The message you use on a technologysite to appeal to technologically savvy customers won't have the same appeal for visitors on a small-business site. Focus your campaign.
Step 4: Content of your AdPay particular attention to the content of the Ad. The content should be such that it clearly distinguishes your product or service from your competitors'. Have a catchyheadline. The headline is probably the most important partof the Ad - It is the customer puller.
Step 5: Formulate the specific promotional messages that correspond to your goals. The promotional messages should concentrate on the majorselling points of your product or service and have a strongcall-to-action.
Step 6: Make the desired action clearly visibleThis certainly doesn't mean the desired action should necessarily blink, bounce or do flips, but it should bevisible within an accepted format for the media you'reusing. In the case of the Internet, underlined text links,"click here" text entry boxes, and pull-down menus are allways you can make the desired action clearly visible.
Step 7: Design the ad so it looks like it belongs on thesites where you're advertising For instance, you may want to use the site's font faces in your text, color schemes in your background, font colorchoices overall, and emulate images where appropriate. Try to conform to the environment so potential customers visiting the site don't gasp in shock when they see your ad.
Step 8: Produce multiple versions of each ad Create three or four versions of each ad, changing thepromotional message, call-to-action, font faces and colorschemes. This is especially important if you're doing price testing or gauging reaction to specific promotions. By splitting your advertising buy among the various versions of your creative, you can then start to optimize your buy based on the message that works best.

With these tips, you will not only be able to create an ad, but you will be able to create an effective ad that doeswhat it is supposed to do - sell your products and services.