What image does your brand conveyed about its users.
For example:
Most people are no longer sure about their goals and purpose and the meaning of their lives. Nowadays, the average person changes careers a minimum of five times and changes social relationships, homes, and social roles even more often. Which means most people are struggling to find meaningful ways to live.
A consistent brand can be a source of hope and a great marketing tool.
For example:
- Marlboro cigarettes convey customers as rugged and manly...
- Mercedes conveys that customers have arrived financially and can afford the finer things in life...
- The Wall Street Journal conveys readers as educated, center-right, and upwardly mobile...
Most people are no longer sure about their goals and purpose and the meaning of their lives. Nowadays, the average person changes careers a minimum of five times and changes social relationships, homes, and social roles even more often. Which means most people are struggling to find meaningful ways to live.
A consistent brand can be a source of hope and a great marketing tool.
