Wednesday, February 25, 2009

Motivate your Affiliates.

There are a few things you can give your affiliates to keep them motivated to SELL:

Fair commissions: If you’re not giving your affiliates a significant portion of the business they refer to you, it’s simply not worth their while to promote you to their list and their visitors. After all, the credibility of their recommendation is on the line! You can offer 25% to 50% commission on every sale. It might seem like a lot, but you wouldn’t have had that sale otherwise... OR any of the other revenue you’ll generate when that customer buys AGAIN, straight from you!

Timely response: Provide great customer service. If they are having trouble with some element of your program, make sure to follow and get things sorted out quickly. Not only will you ensure that your affiliates stay active, but you’ll also avoid a bad public review of your program!

Salescopy: What’s so special about your product? make sure your affiliates have the answers! 
Give them plenty of benefit-rich copy to get your message across effectively to guarantee great conversions. 

Graphics and photos: Provide quality images and graphics for your affiliates so they can put YOUR best foot forward! That includes any banner or photos for reviews. The best way to provide both copy AND graphics is to set up an Affiliate Resource Center on your website where affiliates can sign in to get everything they need.

Special deals or offers: Make sure to think up a few special deals for JUST your affiliates to offer! 
If you’re offering discounts of any kind, make sure to let them know so they can use that angle to promote your products too!

Product updates: If you change any of your products in any way, (in terms of product features, pricing, etc.) let your affiliates know right away. They should not be misrepresenting what you offer. 

Timely payments: The payments should be automatic and reliable. Pay them commissions on time!
Many people who run affiliate programs find this to be the biggest benefit for using an affiliate management system...  

I wish You Great Success