Saturday, September 29, 2007

How Email Marketing Works Homebusiness Ideas
I'll admit it, I'm an absolute NUT for testing.But when most email software these days allows you to test absolutely every single aspect of your marketing efforts -- so you can discover exactly what's working and what's NOT -- why on Earth would you not take advantage of that ability?When it comes to your email campaigns, I strongly urge you to test as many different elements as possible. These include:

Your offer: Try testing different price points, different bonuses to go along with your main product, different product "bundles" -- as many variables as you can come up with.

Different segments of your list: Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)

Subject lines: This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!

The email itself: Be sure to test different email messages to see which one encourages the greatest number of buyers through to your salesletter.

Different calls to action: You never know what language is going to get your readers to click on your call to action! Maybe they'll respond to a simple "click here." Or maybe they like more casual language, such as "check it out by visiting..." Maybe they don't need the URL written out for them -- or maybe they do.The only way to know for sure is to test different calls to action -- and see which works best for you!

Time to send: Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 3:00 p.m. -- or Sunday at 8:30 in the morning?Once again, the only way to know for sure is to TEST. Most email marketing solutions allow you to do this kind of testing. If yours doesn't, it's time for you to start looking for a new software package or service provider.
Follow the rules!The rules I'm talking about here are the international laws that outline what emailers can and cannot do in order to avoid being labeled as spammers.Some of the things you'll need to do are...

Include your physical address in every email
Include easy-to-follow "unsubscribe" information in every email
Remove your "unsubs" from your list within the required 14 days
Remove all "hard bounceback" email addresses from your subscriber listThese are just of the few of the rules regarding email.
If you want to learn more of them, go to: www.spamlaws.com.There you'll find everything you need to know about the CAN-SPAM Act, which regulates emailers who live in the United States, as well as the rules that apply to Europe and elsewhere.One last thing: Be extremely wary of lists for purchase!Often you'll come across sites offering to sell you something like a list of a million names for the low, low price of $59.95.
Buying a list like this might seem like a good idea... but it's not.Chances are, the names and emails were taken without the people's permission. So when your emails start showing up in their inbox, they're going to think you're a spammer, and may even report you to their ISP or an anti-spam organization like SpamCop.Bam! Now you're blacklisted and aren't allowed to send email to anybody.
Just remember, if you follow the rules and be a good "email citizen," then you will be able to grow a responsive list of subscribers who will be eager to read your emails.
And a responsive email list = more sales for you!

Tuesday, September 18, 2007

Start at Any Point, Just start homebusiness ideas

What we ponder and what we think about sets the course of ourlife. Any day we wish; we can discipline ourselves to change itall. Any day we wish, we can open the book that will open ourmind to new knowledge. Any day we wish, we can start a newactivity. Any day we wish, we can start the process of lifechange. We can do it immediately, or next week, or next month, or next year.

"We can also do nothing. We can pretend rather than perform. And if the idea of having to change ourselves makes usuncomfortable, we can remain as we are. We can choose rest overlabor, entertainment over education, delusion over truth, anddoubt over confidence. The choices are ours to make. But whilewe curse the effect, we continue to nourish the cause. AsShakespeare uniquely observed,
'The fault is not in the stars,but in ourselves.' We created our circumstances by our pastchoices. We have both the ability and the responsibility tomake better choices beginning today

Tuesday, September 11, 2007

Four Words that Make Life Worthwhile (homebusiness Ideas)

Over the years as I've sought out ideas, principles and strategies to life's challenges, I've come across four simple words that can make living worthwhile.

First, life is worthwhile if you LEARN. What you don't know WILL hurt you. You have to have learning to exist, let alone succeed. Life is worthwhile if you learn from your own experiences - negative or positive. We learn to do it right by first sometimes doing it wrong. We call that a positive negative. We also learn from other people's experiences, both positive and negative. I've always said that it is too bad failures don't give seminars. Obviously, we don't want to pay them so they aren't usually touring around giving seminars. But that information would be very valuable – we would learn how someone who had it all then messed it up. Learning from other people's experiences and mistakes is valuable information because we can learn what not to do without the pain of having tried and failed ourselves.

We learn by what we see so pay attention. We learn by what we hear so be a good listener. Now I do suggest that you should be a selective listener, don't just let anybody dump into your mental factory. We learn from what we read so learn from every source; learn from lectures; learn from songs; learn from sermons; learn from conversations with people who care. Always keep learning.

Second, life is worthwhile if you TRY. You can't just learn; now you have to try something to see if you can do it. Try to make a difference, try to make some progress, try to learn a new skill, try to learn a new sport. It doesn't mean you can do everything, but there are a lot of things you can do, if you just try. Try your best. Give it every effort. Why not go all out?

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Third, life is worthwhile if you STAY. You have to stay from spring until harvest. If you have signed up for the day or for the game or for the project - see it through. Sometimes calamity comes and then it is worth wrapping it up. And that's the end, but just don't end in the middle. Maybe on the next project you pass, but on this one, if you signed up, see it through.

And lastly, life is worthwhile if you CARE. If you care at all you will get some results, if you care enough you can get incredible results. Care enough to make a difference. Care enough to turn somebody around. Care enough to start a new enterprise. Care enough to change it all. Care enough to be the highest producer. Care enough to set some records. Care enough to win.

Four powerful little words: learn, try, stay and care. What difference can you make in your life today by putting these words to work?

Thursday, September 06, 2007

How to Create a Successful Advertising Site (Homebusiness Ideas)

One that makes all its money through paid advertisements for other companies' products -- my first reaction is always to ask,
"Why bother going to the trouble of creating a site if you're just going to use it to advertise OTHER people's products instead of your own?"
People are often surprised to hear me say this... but the truth is, creating an ad site that actually makes good money involves a LOT of work.It's not as simple as putting up a web page and then hoping that advertisers will flock to you in order to get their ads on that page!In order for an advertising site to be successful, it needs...

1. A LOT of traffic: Advertisers are only willing to pay for space on your site if they know you can get their ads in front of HUGE numbers of qualified leads.In order for this revenue model to work for you, you need to have a lot of highly targeted traffic coming to your site.Remember, on the Web, all conversions related to advertising are trackable, which means advertisers will know exactly how many people click on the ads on your site, and how many of those people actually convert into customers. They're not going to pay you unless you send them enough paying customers to cover their advertising costs.So... what does this mean for you?It means you have to be able get your site listed at the top of the search engine results, in order to guarantee high traffic numbers. And that means devoting many hours a month to optimizing your site and using strategies such as article sharing, blog writing, and forum participation to build a huge web of links all pointing back to your site.Again, I have to say -- that's a whole lot of work simply to advertise other people's products!Of course, you can also put Google Adsense ads on your site -- but since you're only going to make pennies a click for those ads, unless you're getting thousands of highly targeted visitors to your site a day, all you can expect from Google Adsense is a little extra pocket money each month.

2. A HUGE content-rich presence on the Web: The more advertisements that appear on a web page, the less effective any one of those advertisements will be. After all, they'll all be competing with each other for your visitors' attention.That's why -- in order to be successful -- an advertising site should have a huge number of content pages, with just one or two advertisements per page at most. That way, you'll be able to offer valuable content to your visitors without overwhelming them with the number of advertisements you put in their path.If you bombard your visitors with ads -- and don't provide them with any useful information otherwise -- they will leave your site and never come back.Not only that, but the search engines (who LOVE web pages that are loaded with valuable content -- and HATE web pages that have nothing but ads on them) will knock your site to the bottom of their listings.So... how large does your site need to be? The ones that are actually making good money using Google Adwords and other forms of advertising tend to have anywhere between 1,000 and 300,000 pages.These aren't just websites... they're full-scale information empires!And it's not like the owners of these sites just throw up a whole bunch of content pages and then hope for the best... they spend all their time on keyword research to find the juiciest keywords out there, and then fully optimize their pages so that they appeal to both the search engines AND their human visitors.As you can guess, this is more than full-time job.

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3. A large and responsive opt-in list: You will have a far better chance of actually getting people to click on your clients' advertisements if you include them in a weekly e-newsletter that you send to your opt-in list.Of course, first you have to develop that opt-in list...... Which means including an attractive opt-in offer on your web pages that encourages people to join your mailing list, and then sending them tons of valuable free information so they look forward to your emails and actually open them -- and, hopefully, click on those ads.

4. A community-centered, user-friendly site: One of the best ways to make an advertising site profitable is to increase its "stickiness" by turning it into a popular community hangout.You can do this by adding a forum to it and encouraging your visitors to talk to each other about their shared interests, and the problems they're hoping to solve. This has the added advantage of getting your visitors to create content FOR you -- so you don't have to spend as much time writing articles, etc. yourself.You also want to make sure your content is as accessible to your visitors as possible!I recently came across a realty advertising site that required its users to fill out fields of personal information before they could even look at the property listings.
(And to make matters worse, the privacy policy stated that the site owners had the right to sell that personal information with other businesses -- yikes. Hello, spam!)Remember, the success of an advertising site depends on the ads being seen by as many people as possible. If you make your visitors jump through a bunch of hoops before they are able to access your site's content, how many of them are going to stick around long enough to see the ads on your web pages?Not very many, I'm afraid.

So, should you abandon the advertising model altogether?As you can see, creating a profitable ad-based site requires a LOT of work. And if you're going to do all that work, you might as well go one step further and create your own product to advertise on your site.That way, instead of making just a few dollars -- or even pennies -- per ad, you get to keep ALL the profits from the sale!However, if you find the idea of creating your own product to be particularly daunting, there IS an easy way to make money online that doesn't involve having your product.

I'm talking about affiliate marketing, of course. Typically, you'll make far more money as a company's affiliate -- earning a commission for each sale you help them make -- than you will from traditional advertising.Why? Because businesses are willing to pay FAR more money for actual sales!But ultimately, you will earn the most money by selling something you have created yourself.However, that doesn't mean you should completely IGNORE advertising. When you're first starting out, you might find it a useful way to generate a few extra bucks to supplement your income as you work on developing your business.You could start by building information-rich content pages that have a moderate amount of advertising on them -- and then replace those ads over time for plugs that promote affiliate products.

Then, as you listen carefully to your audience and discover the products they're most interested in buying -- as well as the products they'd like to buy, but aren't having any luck finding online -- you can work on developing your own product that has its own special USP (unique selling proposition) and explode the profitability of your business!