Press Realease Basics Homebusiness
Press Releases can be submitted to press release sites. Press releases have two broad purposes:
1- To attract the attention of the media and generate free publicity.
2- They can also be used for search engine optimization purposes.
When searching for an expert on a given subject, the media often search the internet. So, if your press releases are keyword optimized, the media will find them. To rank highly for the chosen keywords, It is important to put your most important keywords in your press release titles and throughout the body of the press release.
The search engines constantly crawl leading press release sites, they know that this is where breaking news are often first posted and they want to have the content listed for their users. A properly keyword-optimized press release submitted to the leading press release sites, can give you the top ranking for your keyword.