Friday, April 29, 2011

The Team

 
My strong guess is that if you and I were to sit down and analyze your business right now... The odds are incredibly high that YOU are doing all the work to grow your business. And that's where the overwhelm, overwork, and frustration comes from. After all, growing a business takes a lot of work.

But, if you, and you alone, are doing all the work to grow your business, it means that your business is designed wrong. Because while it's true that growing a business takes a lot of hard work - it doesn't mean that YOU have to be the one doing all the hard work.

Now before you tell me you can't afford employees... Or that the ones you have are unwilling to do the hard work necessary... Let me stop you.

What I am talking about is much bigger and exponentially more powerful than simply hiring more help.

What I am talking about is growing your business in an entirely different manner.

What I am talking about is designing your business so you satisfy, better than your competitors, the essential needs, unconscious expectations, and perceived preferences of everyone your business interacts with.

That includes employees, outsourcers, affiliates, joint-venture partners, prospects, customers, suppliers, and anyone and everyone else your business relies on.

In other words, you build a business that every member of your team understand the business culture and knows how the business makes money .

The mistake most entrepreneurs make is they neglect everyone other than themselves. They design or default into a business where they are the only ones who truly benefit from it. And if that's the case, it shouldn't come as any big surprise that they're the ones who are going to have to do all the work to grow it.

What's worse? If you do all the work to grow your business, you end up with a job that owns YOU instead of a business that you own.


Thanks to Strategic Profits