Effective opt In.

An opt-in form is simply a small script-based form on your site that allows you to collect people's names and email addresses and add them to a database, so you can send them relationship-building emails in the future.

An opt-in form is simply a small script-based form on your site that allows you to collect people's names and email addresses and add them to a database.

Most people need a minimum of 5-6 points of contact with a business before they feel comfortable enough to buy. That's because the vast majority of online shoppers DON'T make a purchase on their first visit to a web site.

To overcome their buyer resistance, you have to reach out to them and give them a compelling reason why they should give you their contact information. Your "opt-in" email list is made up of people who want to hear from you.

Here are some more reasons why it's essential that you start building an opt-in list: 

-They've visited your site, or they've come into your shop. 

-They like what they see and gave you their email address.

-You are giving your subscribers something they've ASKED you for.

When someone gives you their email address, they understand that you'll be using it to send them information they actually want to receive — meaning your opt-in list will be highly responsive to any email promotions you run in the future.

You are developing valuable lifetime relationships with your customers and subscribers.

Email allows you to contact the people on your list over and over again, so you can build genuine relationships with them. 

Opt-in email marketing is effective... instantaneous... and FREE! You can contact your customers and 

subscribers whenever you want, with whatever offer you want, and it never costs you a single dime!

Every time you send a mailing, the response is 100% measurable. Unlike other forms of marketing and advertising, email allows you to evaluate the success of each campaign.

The key to growing your opt-in list is to convince your visitors to give you their contact information by offering an enticing free gift that's so valuable they can't say "no" to it.

Here are some ideas:

An eBook on a topic that's of interest to your visitors.

A free report full of valuable information

A free subscription to an online newsletter of interest.

A free "how-to" course, delivered as a series of emails.

Entry into a contest for a fabulous prize!

I wish You Great Success.

Leverage on Biographies

A biography is a unique way to have a successful person walk beside you as you examine the story of their life. You will often be surprised that the most successful people of all time experience the same struggles as you.

-Einstein was divorced, 

-Lincoln battled depression, 

-Ronald Reagan had his heart broken by his first wife  

-Sam Walton went broke twice. 

Where did I learn these facts? From the biographies! 

Did it make me feel better because they had hard times? Yes and no. 

It is refreshing and inspiring to read that they were also human and have walked down the same road that you and I have. On the other hand, it is without question that Einstein, Lincoln, Reagan and Walton were monumental successes. 

Sometimes when we face a problem we struggle with our thoughts so much, our energy is spent. The stress that comes with this kind of problem solving also affects how we think. If the anxiety level becomes too high, parts of the brain will shut down and it is impossible to generate the ideas needed to deal with the problem. When faced with too much stress the mind goes into the "fight or flight" mode. This allows the mind to deal with only two alternatives, fighting the opponent or fleeing the danger.

Sometimes it is nice to know that what you are going through isn't an experience unique to you. There is comfort in knowing that others have been there and there is a light at the end of the tunnel. Often, when 

you are in the midst of the tunnel – the only thing that catches your focus is despair, discouragement and depression. Yet, it can turn your day around when someone ventures into the tunnel – walks with you and grabs your hand to say, 'I've been here... hang in there. I turned out alright and you will as well.'

As you read biographies you learn about creativity and the techniques that work best for you, a whole new world will open up to you. Creativity can be helpful in problem solving, dealing with people, and creating success in all areas of your life. Take the time to tap into your greatest power, the power of the imagination and increase your creativity in all areas of life.

Einstein said that he would simply imagine it so and then go about to prove it. In other words, the 

creative process occurred before the experiments.

I wish You Great Success.

Self Meetings

We are all talking to ourselves every moment of our lives, except during certain portions of our sleeping cycle. We're seldom even aware that we're doing it. We all have a running commentary in our heads on events and our reactions to them.

You are your most important critic. There is no opinion so vitally important to your wellbeing as the opinion you have of yourself. As you read this, you're talking to yourself right now. 

-Let's see if I understand what he means by that… 

-How does that compare with my experiences?

–I'll make note of that. 

–Try that tomorrow.

-I already knew that…

-I already do that. 

I believe this self-talk, this psycholinguistics or language of the mind can be controlled to work for us, 

especially in the building of self-confidence and creativity. 

• Be aware of the silent conversation you have with yourself. Are you a nurturing coach or a critic? Do you reinforce your own success or negate it? Are you comfortable saying to yourself. 

-Things are working out well.

-I am reaching my financial goals. 

-I will do it better next time.

• When winners fail, they view it as a temporary inconvenience, a learning experience, an isolated event, and a stepping-stone instead of a stumbling block.

• When winners succeed, they reinforce that success, by feeling rewarded rather than guilty about the 

achievement and the applause.

• When winners are paid a compliment, they simply respond: "Thank you." They accept value graciously when it is paid. They pay value in their conversations with themselves and with other people.

When you feel yourself getting stressed out or you begin losing your focus, walk away from everything for a change of scenery. Allow yourself to focus on another task. Some people, read, juggle, or exercise to get away from their mind blocks. 

When you return to this important task, you will have shifted from your stressed-out mind set to a new relaxed and ready to conquer attitude.

A mark of an individual with healthy self-esteem is the ability to spend time alone, without constantly needing other people around. Being comfortable and enjoying solitary time reveals inner peace and centering. 

People who constantly need stimulation or conversation with others are often a bit insecure and thus need to be propped up by the company of others.

I wish You Great Success.

Challenges and New Heights

"Almost all of the problems of mankind arise from the inability to be alone with 

oneself in a room for any period of time."----------Blaise Pascal 

Adversity will come to everyone at some time. How you meet it, what you make of it, what you allow it to take from you and give to you, is determined by your mental habits.

You can train your mind to face life's toughest challenges and it is important to develop this habit before you actually need it.

Getting away from the problem allows your subconscious mind to problem solve, while your conscious mind 

is occupied with other things. Sometimes you will find the solution to your problem in your sleep. This 

is when the subconscious mind is most active. Basically, all your experiences and learnings are stored in this part of the brain. This is where your creativity gets turbo powered. If you can tap into this 

force you will have creative powers beyond your wildest expectations.

Challenges can actually be a positive thing, even though it certainly doesn't feel like it when we are facing it. Challenges define us. It is easy to have a great attitude, a strong work ethic and a positive outlook when things are going great. 

However.

How do we stand up during tough times?

What single quality distinguished those who succeed?

Consider the following phenomenal achievements of famous people who experienced severe challenges:

- Walt Disney experienced both bankruptcy and a tragic nervous breakdown and still made it to the top of the

 mountain.

- President Harry S. Truman went broke in the men's clothing store he started.

- Sir Walter Raleigh wrote the "History of the World" during a 13-year imprisonment. 

- Martin Luther translated the Bible while enduring confinement in the Castle of Wartburg

We must push through the adversity we face. If we do not, we will be poorly prepared for winning. People are successful because they face challenges head on to gain strength and skill. They do not take the path of least resistance. 

Adversity is a powerful motivator.

I wish You Great Success.