The Effective opt-in form!Homebusiness Ideas
An opt-in form is simply a small script-based form on your site that allows you to collect people's names and email addresses and add them to a database, so you can send them relationship-building emails in the future.
If you don't have an opt-in form to collect your visitors' contact information on your site, I can guarantee that you're only making a small fraction of the sales you could be making!That's because the vast majority of online shoppers DON'T make a purchase on their first visit to a web site.
Most people need a minimum of 7-8 points of contact with a business before they feel comfortable enough to buy from them.So if you don't reach out to them and give them a compelling reason why they should give you their contact information-- so you can stay in touch with them and overcome their buyer resistance -- you'll never realize your full income potential.Here are some more reasons why it's essential that you start building an opt-in list as soon as you possibly can...
Your "opt-in" email list is made up of people who want to hear from you.They've visited your site, or they've come into your shop, and they've decided that they like what they see enough to give you their email address.
They are actually inviting you to sell to them!
You are giving your customers and subscribers something they've ASKED you for.When someone gives you their email address, they understand that you'll be using it to send them information they actually want to receive — meaning your opt-in list will be highly responsive to any email promotions you run in the future.
You are developing valuable lifetime relationships with your customers and subscribers.Email allows you to contact the people on your list over and over again, so you can build genuine relationships with them. There's simply NO WAY you could do this offline without spending a fortune on printing and postage!
Every time you send a mailing, the response is 100% measurable.Unlike other forms of marketing and advertising, email allows you to evaluate the success of your campaigns within just a few hours. This will save you thousands in wasted advertising dollars!
Opt-in email marketing is effective... instantaneous... and FREE! This is my favorite thing about email marketing: You can contact your customers and subscribers whenever you want, with whatever offer you want, and it never costs you a single dime!So those are the "whys"... now here are the "hows":
The key to growing your opt-in list is to convince your visitors to give you their contact information by offering an enticing free gift that's so valuable they can't say "no" to it. What kind of free gift am I talking about?Here are some ideas that have proven to be incredibly successful for us and our clients:
An eBook on a topic that's of interest to your visitors
A free report full of valuable information
A free subscription to an online newsletter that covers topics your visitors want to know more about
A free "how-to" course, delivered as a series of emails
Entry into a contest for a fabulous prize!