Digital Human:
Ever tried. Ever failed. No matter. Try again. Fail again. Fail better........... Samuel Beckett, Irish poet (1906-89)
Many firms investing in technology are not seeing its benefits. McKinsey research finds that firms typically realize only about 25% to 30% of the expected value of their digital transformations. Much of the shortfall comes from not properly updating the firm’s strategy and business model to take advantage of new digital strengths.
Leading firms set bold business goals enabled by technology. They reconfigure their organizations to digitize their operations and capture the benefits of technology, rather than augment existing ways of working.
Some companies are already using technology such as “digital humans” as sales assistants, corporate trainers, and social media influencers. “When deployed at scale, digital humans will radically change the business landscape,”
“They may not be as capable or versatile as human employees, but they have clear advantages when it comes to cost, customizability, and scalability. Once ‘hired,’ they never tire, never complain, never seek a raise, and always follow company policy.”
But for all the threat over the potential for humans to be replaced by machines in formats like poetry and sitcom scripts, a far greater threat looms: artificial intelligence replacing humans in the democratic processes as digital lobbyist.
ChatGPT could automatically compose comments submitted in regulatory processes. It could write letters to the editor for publication in local newspapers. It could comment on news articles, blog entries and social media posts millions of times every day.
Human lobbyists rely on decades of experience to find strategic solutions to achieve a policy outcome. That expertise is limited, and therefore expensive.
AI powered lobbyist could, theoretically, do the same thing much more quickly and cheaply. Speed is a huge advantage in an ecosystem in which public opinion and media narratives can become entrenched quickly to a chaotic national and world event.
See You at The Top
