Sunday, March 30, 2008

Good Communications

Effective Communications is a major key to your personal and business success. Knowing when to initiate a conversation, keeping it interesting and asking effective questions.

Create effective communications by following these seven steps:

Step 1: Exude confidence. When you're comfortable in your own attributes, you make others comfortable. If you take the attitude that you bring something to the table, you will see that attitude reflected in others. Enthusiasm is infectious.

Step 2: Show up with something to say. Always be on the lookout for material. Although it may sound contrived, read Journals for interesting, timely information that you can share at a party, meetings or business. Think about keeping a file that you can review before your next event.

Step 3: Begin with a question/joke. Besides showing interest in someone, one simple question or a joke can start an entire conversation. Asking something a bit unusual sets you apart from the crowd. Rather than, "What do you do?" ask, "How do you enjoy spending your weekends?". A joke can drop all the initial barriers against you.

Step 4: Find common ground. The surest way to build rapport is to find something you have in common and build on that interest. Don't shy away from topics that have nothing to do with business. They often create the perfect connection.

Step 5: Focus on others. Putting your energy and interest in another person marks you as a great conversationalist. Build a bridge by connecting with their problem.

Step 6: Be inclusive. Excluding others in the group is a conversation killer. Make eye contact with everyone in the group, not just the person who asked you a direct question.

Step 7: Close a conversation with style, take advantage and say, "It's been my pleasure talking with you, I hope our paths cross again soon." Before leaving, be certain to thank the hosts.


I wish You Great Success.

Tuesday, March 25, 2008

Passive Income

If your job disappeared tomorrow, or if something happened that made it impossible for you to perform it, your financial life would be virtually destroyed. Passive income releases you from job dependence and makes you truly financially free. It’s like having a wealth-building machine that runs all on its own and makes money 24 hours a day, 7 days a week.

CAREER MODEL:
- Works best when focused on what the marketplace wants to buy
- Income is entirely dependent on time spent working
- The goal is to work as hard as possible
- Income potential is inherently limited

Finite, non-replenishing capital sources will support you for a limited length of time beyond retirement.

PASSIVE INCOME MODEL:

- Works best when you first focus on what you know and what you love
- The amount of money you make is not tied to the amount of time you work
- The goal is freedom from work
- No limit to the amount of money you can generate

Unfixed, continually growing revenue sources will support you indefinitely, whether you work or not.

Passive income is money that is generated AUTOMATICALLY and REGULARLY, from a source or MULTIPLE SOURCES other than your job. And it’s exciting for a number of reasons.

Building wealth through passive income:
• Doesn’t require you to change careers or work two jobs. 
• Minimizes your taxes and keeps more cash in your pocket. Because it isn’t subject to the same tax rates. 
• A good passive income source requires very little of your time and energy to initially set up or to maintain

When you’re spending time at your regular job, your passive income is working for you or when you enjoy the weekend doing what you love, you’ll love all the extra cash as your passive income is wide awake even while you sleep.


I wish You Great Success.

Monday, March 17, 2008

Search Engine Optimization


Site optimization, also known as website optimization, refers to the process of improving various aspects of a website to enhance its performance, user experience, and achieve specific goals. Optimizing a website involves making strategic changes to various elements, including content, design, speed, and functionality, to make it more effective, efficient, and user-friendly. Here are some key areas to focus on when optimizing a website:

Performance Optimization:

Page Speed- Ensure that web pages load quickly. Slow-loading pages can lead to a poor user experience and negatively affect search engine rankings.
Mobile Optimization- Make sure your website is responsive and works well on various devices, including smartphones and tablets.
-Content Delivery Network (CDN)- Use a CDN to distribute website content to servers geographically closer to users, reducing latency and load times.

Use the following on and off-site strategies for effective SEO optimization!

Onsite Optimization:
- Keyword Research and Selection
- Titles tags Generation
- Meta tags Optimization
- ALT tags Optimization
- Hyperlink Optimization
- Sitemap Generation
- XML Sitemap creation and submission in Google
- Proper linking structure
- W3C validation of homepage

Offsite Optimization:
- Link popularity analysis
- Link Generation by one way links.
- Analysis and Reporting

I wish You Great Success.

Saturday, March 08, 2008

Online Toolbox 2

The great news is, there are tons of tools available online!

Here are some popular marketing tools across various categories:

Email Marketing:
Mailchimp: Offers email marketing, automation, and CRM tools.
Constant Contact: Provides email marketing, social media posting, and ads.

Social Media Management:
Hootsuite: Allows scheduling posts across multiple social media platforms.
Buffer: Facilitates social media scheduling and analytics.

Content Marketing:
HubSpot: Provides a comprehensive platform for inbound marketing, including content creation and management.
CoSchedule Headline Analyzer: Helps optimize blog post headlines for SEO and engagement.

SEO (Search Engine Optimization):
Moz: Offers tools for keyword research, link building, and site audits.
Ahrefs: Provides SEO tools for backlink research, keyword tracking, and site analysis.

Analytics:
Google Analytics: A powerful tool for website analytics, user behavior tracking, and conversion analysis.
Adobe Analytics: Offers advanced analytics and reporting for in-depth insights.

CRM (Customer Relationship Management):
Salesforce: A widely used CRM platform for managing customer relationships and sales.
HubSpot CRM: Provides a free CRM with options to upgrade for more advanced features.

Marketing Automation:
HubSpot Marketing Automation: Integrates with CRM and offers automation for email marketing, 
lead nurturing, and more.
Marketo: A comprehensive marketing automation platform for B2B marketers.

Graphic Design:
Canva: An easy-to-use graphic design tool for creating visuals, social media posts, and marketing materials.
Adobe Creative Cloud: Offers a suite of professional design tools, including Photoshop and Illustrator.

When selecting marketing tools, consider your specific needs, budget, and the integrations that align with your existing technology stack. Many tools offer free trials, so you can test them before committing to a subscription. Additionally, ensure that the tools you choose comply with data protection and privacy regulations in your industry.

I wish You Great Success.

Sunday, March 02, 2008

Ideas from Forums

Forums are a great avenue to harvest new ideas for niche products. They can cut down years of product research into just few weeks.

Follow the steps below for quick success: 

1. Go to Google or yahoo groups and use the search facilities to find forums related to the 
market you want to create a product for.

2. Sign up to a few of the forums and make a few posts. Don't instantly start posting asking for help with your 
research you'll be shot down by all the forum regulars. A good way to avoid being shot down is to be a "research ninja". Stay under the radar and don't give away that you are an entrepreneur looking for a few ideas.

A great way to do this is make a "newbie" post introducing yourself. So, for example let's say you wanted to find out what problems pregnant women want solved. You could go to Groups.Google and type in "pregnancy". Then you could sign up to these free forums and make a "newbie" post like this one:

"Hi, my names Jane and I'm new to the group. I'm pretty nervous about the whole pregnancy thing so thought I'd come here for support. My husband's great, but he just can't seem to understand why I'm so worried about every little thing (like are you allowed to eat pizza? Is it o.k. to use the cheese with rose oil in it?). I seem to spend my whole time checking what's 'safe' and what isn't, and he thinks that's crazy! Hopefully some pregnant women here will be a bit more understanding."

See how you'll be "under the radar" due to that post? After that make a couple of posts a day for a week or so. Then you're ready for the research.

3. Make a post asking people what their biggest problem or question they have in your chosen niche market is. An example might be this:

"Hi all. I was just wondering what problems you've encountered with being pregnant that you'd like to be able to overcome? For me it's back ache!"

What you'll find is people will start posting like crazy to what you ask. These online communities are desperate to help "one of their own", whereas if you go in there as an entrepreneur, they'll be a bit stand offish. When you do it in this under the radar way, you'll find people will tell you all of their problems.

4. You leave the forum for a week or so and then come back. I assure you you'll be stunned at the results you get. All you need to do is go through the answers people have given you and identify the common problems they are having.

Finally, you create a product that answers those questions or solves the problems they have - easy!


I wish You Great Success.