Monday, December 17, 2012

Global Dynamics



"Half of Google's revenue comes from selling text-based ads that are placed
near search results and are related to the topic of the search. Another half of its
revenues come from licensing its search technology to companies like Yahoo."
- Eric Schmidt, CEO of Google


United States is still leading the global market in innovation and hence home country to the worlds most valuable companies. Lets look at some interesting results;

Apple 2011 financial results:
$108.25 billion in sales
$25.92 billion in profits


Microsoft 2011 financial results:
$69.94 billion in sales
$23.15 billion in profits

Google 2011 financial results:
$37.9 billion in sales
$11.7 billion in profits

These companies were started by ordinary people who discovered their purpose /passion early. Even without college degrees, they built global brands.


However, the global dynamics is changing;

The USA's share of World Gross Domestic Product has dropped from
31.8% in 2001 to just 21.6% (a drop of -32.3%) in 2011, while China's
share of global GDP grew by 153.6% in the same period.


Japan experienced a -35.2% drop and the UK lost -24.1%, while India
(+72%), Turkey (+81%), Brazil (+105%), Russia (+178%), and Australia
(+65.6%) saw their economies grow significantly in that period.




Global dynamics is inevitable, but it does not have to be at cost to the western world. A model that empowers and challenges every human resource in western nations must be found.

let's look at some stories in the entertainment industry…

Bill Cosby shined shoes and sold produce when he was young.

Danny DeVito was a formally trained hair stylist .

Michael Douglas once worked as a gas station attendant.

Tom Hanks once worked as a hotel bellman and carried bags for a number of celebs.

Dan Akroyd was a mail sorter for Canada's national postal service.

Jennifer Aniston was both a telemarketer and waitress.

Alec Baldwin was once a bouncer.

Halle Berry worked at Higbee's Department store in the children's department.

Sandra Bullock worked as a bartender.

Simon Cowell was a mailroom clerk for EMI Music Publishing where his father worked.

Every human resource that discovers his purpose in life is a global asset...............





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Enjoy your christmas and see you in 2013

Monday, November 26, 2012

Developing a Model for Emerging Market

 
"Emerging markets often require business models that have a much broader scope," says Josh Suskewicz
With established markets becoming saturated, multinational corporations (MNCs) have turned increasingly to emerging markets (EMs) in the developing world.
Such EM strategies have been targeted almost exclusively at the wealthy elite at the top of the economic pyramid. Recently, however, a number of MNCs have launched new initiatives that explore the untapped market potential at the base of the economic pyramid, the largest and fastest-growing segment of the world’s population at 4 billion people. Almost completely ignored until recently is a huge base of potential customers whose annual purchasing power parity (PPP) is less than $1500 per year

And there are a lot more poor people in the world than rich people. To be a global business and to have a global market, you have to participate in all segments.
– Keki Dadiseth, Director, Hindustan Lever Limited (Unilever’s India subsidiary), discussing his company’s efforts to target the rural poor

The vast majority of the populations in emerging markets operate primarily in the large,but hidden, informal economies that are not recorded in official gross national product (GNP) or PPP statistics. Across the globe, it has been estimated that the informal sector includes more than $9 trillion in hidden (or unregistered) assets,
To succeed in Emerging markets you have to Co-inventing custom solutions:
 Allow for user innovation and modification


 Product and business model design should co-evolve

 Build local capacity

 Recognize the value of existing local institutions

 See gaps in local infrastructure or missing services as potential opportunities

Emerging markets have to deal with scarcity in so many forms: lack of capital, inadequate infrastructure, and low levels of literacy, however, they do not have ascarcity of ingenuity and determination to succeed. .

Monday, October 22, 2012

Innovation and Group Intelligence

 

Innovation is the only insurance against irrelevance and collective intelligence, is the ability of a team to solve problems.

Collective intelligence is measurable and correlates more with the social abilities of the team members than with the team's aggregate individual IQ.

In most instances innovative success is owed more to the spirit of a lone innovator rather than to the obliging climate of a management model.

The idea is to merge the energy of a lone innovator with the collective intelligence of a group in order to create an unstoppable innovative force that generates new revenue streams, think of social media like Facebook, Apple in music and Amazon in cloud services.

For the Enterpreneur:
The building blocks of a great network aren't purpose-driven meetings — they're casual encounters, agenda-less coffee catch-ups, and even favors for people who don't seem to be in any position to help you right now. Build your network that way, and when you present your acquaintances with a problem the group intelligence begins to crystalize

When talking about your goals for the business, be honest. A little candor, a little vulnerability, goes a long way in turning a conversation from trite to meaningful.

Ninety-seven times out of a hundred, the conversation continued as normal, with a reciprocal introduction or update and additional exchanging of information and small talk.

But there is a magical 3% whose response changes the innovative landscape and that is all you need

For the Business:
Ultimately, every management process must be a catalyst for innovation.

The planning process needs to put a premium on game-changing ideas.

The budgeting system needs to give innovators quick access to experimental capital.

IT systems need to support idea sharing.

Performance management systems need to track innovation performance at every level.

Training and development programs need to bolster innovation skills.

Market research and customer insight efforts needs to be indept.

The compensation process has to reward those who take smart risks

The criteria for hiring and promotion needs to give weight to creativity and innovative leadership.

Teams and networks also have vulnerabilities — such as increased costs of collaboration, invisible delays, conflicts with formal work processes, and the effects on individual workers with different learning and communications styles. Addressing these vulnerabilities means understanding more about how we strengthen our collective intelligence and innovative force.

For Instance, we have a challenge; How can we get more advertising Revenue?

Special thanks to Steven Rice and Kathryn Minshew

See You at the Top

Monday, September 24, 2012

Enterprenueral Migrants

 

Europe's culture is deeply inhospitable to entrepreneurs and immigrants, with the eurozone crises their is a new element of faith in innovation and entrepreneurship while immigrants are still seen as a threats to european jobs.

With popular political statements such as:
"British Jobs for the British People"
"70% French Tax on the Wealthy Enterprenuer"

Although Finland and Switzerland are one of the most productive nations and Germany is just one of the very few countries to have a trade surplus with China, not a lot is attributed to innovation an enterprenuership

Here are some interesting facts:
  • Over 19% of the recent U.S patents were issued to immigrants alone, or to immigrants collaborating with U.S.-born co-inventors. These patents generated more than 1,600 jobs.
  • Over 40% of Fortune 500 companies operating in 2010 were founded by immigrants or their children, including Apple, IBM, Disney,Pfizer, Intel, AT&T, Dupont and McDonalds. The companies noted in this study had combined revenues of $4.2 trillion — more than the GDP of most countries
  • Over 23% (114) of the companies on the list were founded by children of immigrants; these include Citigroup, Walgreens, UPS, Office Depot, H.J. Heinz and others

Half of the world's skilled migrants go to U.S and In the past two decades, they have created 25% of all American venture-backed companies.

"BRAINS" Act, an immigration bill to make an additional 55,000 green cards available each year to foreign-born graduates of American universities, if they have advanced degrees in science, technology, engineering or math (STEM) fields.

Blueseed has plans for a floating city 12miles from Silicon Valley where migrant enterpreneurs and workers can stay on international waters.

Over 500 start-ups with French founders in the San Francisco Bay area.
Over 50,000 Germans in Silicon Valley

last year and perhaps for some time to come China has the highest enterpreneural migrants to U.S

So why bet on enterpreneuship when we know for a fact that ;

Just 30% of start-ups live past 10 years

Fewer than 10% grow

Only 3% grow substantially.

This means most entrepreneurs are destined to fail, so there's a high cost underlying successful enterprise.

In other words, poor leadership is causing much more entrepreneurial failure than success

What can we learn from Immigrants and how can we be great Leaders?

Immigrants have three fundamental ideology
Unleash Your Passion
Look for Opportunities Everywhere
Work With a Generous Purpose

Entrepreneurs start from that place we call Heart, inner passion and desire that is not easily malleable, but turning that passion into a business reality requires guts.It takes Guts to get past those worries, to persevere when the going gets tough, and to adapt when circumstances demand it.

Guts are about having the courage to initiate, endure, and evolve around an idea.

A great leader may outsource accounting skills, but he nevers outsource relationship skills

"When you grow up you tend to get told the world is the way it is... Try to have a nice family life, have fun, set aside a little money. That's a very limited life. Life can be much broader once you learn one simple fact, and that is - everything around you, was made up by people that were no smarter than you. And you can change it, you can influence it." - Steve Jobs

If I can self published my first three books as an immigrant in london without much support, why not YOU. The books are now used as college textbooks in the U.S, you can view them on this platform at the bookstore.

Unleash your Passion and see you at the Top.

Tuesday, August 21, 2012

Mobile and Mobility



When Steve Jobs saw multi-touch technology, his first reaction was, "My God, this could be a phone." He didn't design the technology. He just recognized that a multi-touch screen could create an infinite number of user interfaces for an infinite number of applications. That realization inspired him to create the Iphone
Mobile business will soon become big business, while mobile is the infrastructure, mobility is the device.
At the end of 2011, there were one billion smartphone subscriptions activated worldwide from a total of over six billion phone subscription and the market was growing at 37% annually. Tablet computers are coming into market even faster than smartphones did, and are predicted to overtake laptop sales.
1. As an enterpreneur how would you take advantage?
2.As a  business, what is your apettite towards risk and innovation?

Africa now has twice as many mobile phones as America, In Africa SMS technology helps farmers pay bills and also helps the banks alert their customers of transactions. In America, it helps teenagers keep up with their friends. 

China  has surpassed the US as the world's dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. India, Middle East and Europe also have widespread smartphone adoption.

For the Business, the questions are;

How do your leaders turn great invention into business innovation that will generate organic revenue growth?.

How can you adapt management systems that are used to managing short-term performance to become capable of supporting innovation?

How can you scale new businesses within corporations that are organized to support only one mature, core business?

In the 1990s, Lou Gerstner, IBM's CEO coined a concept known as Emerging Business Opportunity (EBO) after he noticed that the company wasn't capitalizing on new technologies and markets as well as it could be.

The fundamentals of EBO are:

Dedicated Leadership: Previously, younger, less-experienced leaders were put in charge of EBOs to avoid stero type thinking. This didn't work well. Younger managers often lacked the networks needed to nurture an embryonic business within the larger company.

Critical Milestones: This is key in making sure the EBO is moving in the direction and at the rate the company needs. Milestones are not necessarily tied to financial metrics and are reviewed in monthly meetings.

Quick to Market: Speed is essential. If an EBO isn't meeting its milestones, it needs to be stopped, or morphed into something else that will. Get the idea to market quickly, experiment, learn, and either iterate or stop the venture.


For the Enterpreneur, the questions are;

Are you thinking too small? - just want to make enough money to provide for your family, buy a car, or earn your freedom.

Is this attitude driving you to create something less interesting?- instead of building the next Google or Microsoft

When an entrepreneur eventually decides to start a business, there are several important tasks at the top of his list; writing a business plan, choosing a name, obtaining financing, building a website and obsess with over perfecting the product or service.

Too often, marketing is far down this list of priorities which deserves to be much higher: Making the company's first sale is very critical to the success of any business.

An interviews and survey was done with founders of 120 startup businesses in China, Kenya, Mexico, Nigeria, UK, and United States. The focus was: How, when, and why did you make your first sales, and looking back on that process, what do you wish you'd done differently?

The fundamental lessons are:

Start your Sales early: cut development time and get better understanding of key customer objections before sinking huge funds into product development

Choose a Strategic buyer:  based on the customers' ability to provide important usage data, references to a next set of customers, or credibility and reputation of the buyer
Avoid Discount: Doing so can set a pattern, diminish the long-term value of a product or service and hurt cash flow.

Let me know if you have a product or service you want us to display on this plaform, perhaps, we could also crowdsource for funds. (service@scrollsolutions.com)



Saturday, July 28, 2012

Tradition to Innovation

 
The U.S growth is slowing at 1.5% and so is job creation
The 17-nation eurozone’s unemployment rate reached the highest level
since the creation of the common currency 13 years ago, climbing to 11%
in April as employers slashed 110,000 jobs.

Greek unemployment rate has hit a record 21.7 percent.
A record 54% of young people are without work.
1.1 million people are out of a job in a population of just 10 million.
Spain is no better than Greek and U.K double dip recession is worse than expected
Globally, most governments are experiencing a slowdown.
However, the online economy is growing at an unprecedented rate, particularly the mobile platform
Top phone vendors worldwide: Samsung (29%) followed by Apple (23.1%) have impressive results.
"On June 29, 2007 the first iPhone was released. To date, more than 217 million iPhones
have been sold, and they're being used by construction workers to read blueprints, doctors
to diagnose patients, governments to improve services and parents to quiet their kids.

The App Store has also created a new mini-economy. Apple has paid out more than $5 billion to
developers and 18% of U.S. adults online have an iPhone

Samsung 2nd quarter profits in 2012 nearly double previous year because of increased sales of smartphone.
Facebook with 900million users have tripled their mobile users in the same period. 

To benefit from this trend we should shift from traditional to innovative marketing.

1. Traditional marketing is based on experience, innovative marketing is based on psychology—the laws of human behavior that determine buying patterns.
2. Traditional marketing recommends that businesses increase their production and then diversify; innovative marketing recommends that you maintain your standard of excellence.
3. Traditional marketing encourages linear growth by adding new customers, innovative marketing encourages attracting new customers with excellent service.
4. Traditional marketing advocates destroying competition; innovative marketing urges collaboration.
5. Traditional marketing believes strongly in sales, innovative marketing believes strongly in relationships
6. Traditional marketing is slow to embrace technology; innovative marketing is dynamic and quick to embrace technology.
7. Traditional marketing identifies a few marketing weapons that are relatively costly; innovative marketing identifies several weapons that are free and relatively less costly.
8. Traditional marketing intimidates small-business owners; innovative marketing is a game changer for entrepreneurs.
Enjoy the Summer Olympics in London as you shift from tradition to innovation.

Wednesday, June 27, 2012

Walt Disney Business Ideas

 

Having good ideas doesn’t create guaranteed business success. At some point Experience becomes irrelevant, Accomplishments becomes everything.

Success is based on action:

Consider Walt Disney:
Walt dropped out of high school. He was kicked out of the army. He got fired from his first newspaper job for "not being creative enough." The real problem was that his creativity was stifled in those environment.

Occasionally something completely outside your control will cause you to fail. Most of the time, though, it's you. And that's okay. Every successful person has failed. Numerous times. Most of them have failed a lot more often than you. That's why they're successful now.

 
So Walt struck out on his own. His early animations were a HUGE success with the public.

But Walt didn’t know how to manage money … and his business went bankrupt within two years.

In his second business attempt, he got the money management figured out by hiring someone else to handle that.

But this time he failed to secure legal rights to his creations. A business partner stole his cartoons…and his team of animators. Ouch!

Poor Walt was broke again.

Walt Disney didn't invent the cartoon. But he did ask, "Why are cartoons always only three minutes long?" He realized that with the right story, you could engage an audience with animation for just as long as you could with live actors

The point is if you can think, you can innovate. If you can ask "why?" you can change the world. Let other people do the hard work of figuring out how to make cars greener.

You can be the one who asks "Why?" You can hire people to figure out the how

Walt Disney’s third attempt to start an animation studio finally found success. But it didn’t come easy. Walt’s big dream was to create the first ever full-length animated motion picture.

Hollywood insiders ridiculed the idea as "Disney’s Folly." They said it would be the end of Disney Studios. They were almost right.

Disney started making Snow White in 1934, during the height of the Great Depression.

His studio ran out of money in 1937 and had to halt production with the film 90% finished.

But Walt refused to give up.

Think about the type of people you want to work with. Think about the types of customers you would enjoy serving. Think about the friends you want to have.

Then change what you do so you can start attracting those people. Hardworking people want to work with hardworking people. Kind people like to associate with kind people

First he mortgaged his home. Then he cobbled together a rough cut of the movie. Finally he gathered together a group of investors.

He gave them a private viewing of his unfinished masterpiece in a last-ditch effort to save the film. The persistence paid off. Walt secured his loans, and Snow White and the Seven Dwarfs premiered at Christmas time of 1937.

The public adored the movie and Disney made over $8 million in its initial release. That’s the equivalent of $122 million USD in today’s money.

The movie had only cost Disney $1.08 million to produce. Walt paid off all his loans, gave his animators a great bonus and expanded his studio. The rest is history.

Embrace every failure: Own it, learn from it, and take full responsibility for making sure that next time, things will turn out differently. Successful people are naturally drawn to successful people

Friday, May 25, 2012

Croudfund your Business



Eurozone crises, UK double dip recession and

•According to the U.S. Census Bureau, there are more women working than men.
•20.1 million women have bachelor’s degrees vs. 18.7 million men
•Unemployment for men: 9.3% compared to 7.6% for women.
•78% of the layoffs in recent years were men.
•More married women have unemployed husbands than ever before, a record 21%.
•Stay-at-home dads have doubled in recent years, making 1 out of 5 stay-at-home parents a father.

Not a pleasent reading for the Men and not a homerun for the Women

The Right Management ran a onnline survey between April 16 and May 15. Only 19% said they were satisfied with their jobs, 44% said they were “unsatisfied.” nearly two-thirds of respondents, said they were not happy at work.

Need I say more, it is time to put our destiny in our own hands and run a business. The same economic fate befalls us all; male and female, young and old.

It is now cool for an MBA graduates to say I am working on a start up business as corporate life seemed to offer neither more safety nor more status among peers.

Funding and cashflow is often a major obstacle for startup businesses, the traditional sources of loans for early stage start-ups have largely dried up. Crowdfunding is starting to become a substantial source of much-needed capital. Crowdfunding will increasingly play a critical role in the entrepreneurial ecosystem — with or without the participation of the more established investment vehicles

You can review the industry data on crowdfunding at www.crowdsourcing.org.

The April 2012 report estimates that 452 crowdfunding platforms (CFPs) raised nearly $1.5 billion in 2011, and the funding volume is on track to double to $2.8 billion in 2012.

Digital goods like softwares, games, films, and literature are the start-ups that can quickly attract these funds. More than 80% of campaigns in this category have raised over $25,000

Also

Check out Pinterest; the site is still evolving but It has already recorded over 10 million online users.
Next time you are on facebook please click on some of the adverts, facebook needs all the friends clicking to stay profitable.

Entrepreneurial ventures are still high risk but it is a risk we can accept as business ownership offer the best way to tackle economic and social problems. We still need talented graduates to reinvent our ailing enterprises as much as we need gifted entrepreneurs to build new ones.

See you on Forbes Rich List

Friday, April 27, 2012

Be The Next Business Genius

 
Are you Conceptual or Experimental?


According to Marc Freedman Conceptual geniuses tend to do their best work while young, producing breakthrough ideas early in their careers. But experimental geniuses, by contrast, need a long period of time to reach their peak, moving forward by trial and error, slowly accumulating the elements that will be integrated into their fully realized work


Penniless, recently divorced, and raising a child on her own, she wrote her 1st book on an old manual typewriter. 12 publishers rejected it! one year later a company agreed to publish it but insisted she get work elsewhere as there was no money in children’s books. J.K Rowling, the author of the hugely successful Harry Potter series later said, "You might never fail on the scale I did, but it is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default."


Americans between the ages of 55 and 64 had the highest rate of entrepreneurial activity of any age group. In midlife, when jobs are hard to find the grey-haired applicants are usually not welcome. Recent research shows that one in four Americans between the ages of 44 and 70 are interested in starting their own businesses or running a nonprofit organizations within the next 5years that is a whooping 25 million people in the race. Guess what!!! there is room for everyone in business but not so with Jobs


How would you rate Mark Zuckerberg against Warren Buffet: conceptual or experimental?

Buffet was the only son of three children born to the four term congressman Howard Buffett of Nebraska. As a kid he went from door to door selling chewing gum, coca-cola and weekly magazines. He worked in his grandfather grocery store and sold golf balls and stamp while in high school.

At age of 11, he bought shares for himself and his sister. while in high school he invested in his fathers company and bought a farm worked by a tenent farmer. By the time he finished college, Buffett had accumulated more than $90,000 in savings. Buffet attended Wharton Business School of the University of Pennsylvania from 1947 to 1949

Warren Buffett was an investment salesman at Buffett Falks from 1954 -56, at Graham Newsman Corporation from 1956-69 as a security analyst, at Berkshire Hathaway from 1970. He became a millionaire in 1962 and merge all his companies into Berkshire Hathaway. He is worth about $39 billion

What about Mark Zuckerberg?

Zuckerberg will likely be worth around $25 billion when Facebook goes public in 2012. In 2010, advertisers spent about $1.8billion on facebook alone. Mark Zuckerberg's base salary will receive a dramatic pay cut to just one dollar when he goes public. Zuckerberg's pay cut would reduce his income tax burden to zero.

Zuckerberg's salary cut is being compared to similar moves by other tech titans. Google's Eric Schmidt and Larry Page who are paid just $1 annual salaries. Steve Jobs took just $1 in salary from 1997 until his death last year. Other members of the one-percent/one-dollar club include Oracle's Larry Ellison and Hewlett-Packard's Meg Whitman.

Zuckerberg was born in 1984 and in febuary 2004 he started facebook from his Harvard Dorm at just 20years of age.

During Zuckerberg's high school years, under the company name Intelligent Media Group, he built a music player called the Synapse Media Player that used artificial intelligence to learn the user's listening habits, which was posted to Slashdot and received a rating of 3 out of 5 from PC Magazine. Microsoft and AOL tried to purchase Synapse and recruit Zuckerberg, but he chose instead to enroll at Harvard University in September 2002.

What about YOU?
Are You Concetual or Experimental?

Research shows that most people made their wealth from, banking, retail, property and creativity.

BUT!!!!!!!!!!!!
"Nothing in the world can take the place of persistence. Talent will not, nothing is more common than unsuccessful men with talent. Genius will not, unrewarded genius is almost a proverb. Education will not, the world is full of educated derelicts. Persistence and determination alone are omnipotent"


See You at the Top

Wednesday, March 28, 2012

Developing MicroMutinationals



Let us consider two recent issues around Human Resources and new employees;

1. Submit your facebook password

2. Remove your resume from Linknd.

As a new employee what would you do?

As HR would you make such demands?

In my opinion HR needs to evolve into a consultant to the business with clear understanding of business growth while matching and recruiting personnel to meet those needs. Otherwise HR should face the axe in most establishment.

Micro Multinationals is a term used by Google economist Hal Varian; meaning small companies operating globally. I guess it is a good season to be an enterprenuer.

With mobility, internet access and cloud computing even the smallest companies can now afford the communications and infrastructural requirements that would be an envy of any bluechip company few years ago.

As mature economies continues to stagenate the biggest risk may be over reliance on domestic demands. Businesses and small companies need to look particularly at emerging markets (BRIC) and fast growth markets (Poland, South Africa, South Korea, Mexico and Indonosia)

The rising middle class promises sustained business growth and an opportunity to tap into a large consumer base; It may not be an easy leap for new entrants because business models for emerging markets are yet to be developed but keep the following in mind:
Go where your customers are going - Global wealth is moving from west to east

Use familiar territory as springboard - For intance if starting business in Asia, it might be a good idea to launch from HongKong

Reverse Innovation - Your approach to product development is critical, where products developed for emerging markets can be adapted to domestic needs

Leverage local Partners - Partnering with local knowledge and talents can boost competitive advantage

Perform Due Diligence - There are institutional voids in emerging markets, such voids can be both an opportunity and a risk, it s a good idea to watch where the big players are expanding.

According to PWC; Here are a few challenges you may face, finding the righ business partner 68%, cross cultural management 63%, finding adequate local talent 56%, security risks 49%, local regulatory requirements 48%, corruption 46%, local tax policy 42%, poor infrastructure 39%, supply chain 38%, contract dispute 36%, protecting intellectual property 32%.

With the challenges covered, what is the risk/ reward ratio?

Like the biblical lepers at the gate "if we stay here we would die, if we go we could die or we could live"

My Advice - Go

Tuesday, February 21, 2012

The Intelligent Business Ideas



One in every nine people on earth is a Facebook user and Twitter manages an average of 190 million tweets per day. If you’re not communicating with your customers via social channels as well as through email, you’re not reaching your audience where it lives,works and plays.

Berners Lee, the originator of the world wide web said that "the web is more of a social creation than a technical one, I designed it for social effect - to help people work together and not as a technical toy. The ultimate goal of the web for me is to support and improve our web like existence in the world. While businesses, governments and other social bodies often wish to control the web to further each of their interests, they are the background to the web, as far as I am concerned not the foreground..........the web university leads to a thriving richness of diversity."

A Stanford Professor quit his job. But he doesn't plan to go to another prestigious university. Nope. He, like others has discovered the power of teaching online; in his case, he reached 160,000 students in a single online course on artificial intelligence. This is more than a story of online learning or mass dissemination. It proves a point: What once required a badge and a title within a centralized organization no longer does.

One of the medieval sages, Socrates believes that the interchange of speech leads to truth, he cliams that the written word by contrast to the spoken word is unturstworthy and corrupting because it is detached from the actions, honours and chracter of whomever offered it.

Here is a rare opportunity to validate or disprove Socrates and crystalize your business idea by having a chat with Richard Branson: Register your interest here http://www.huddlebuy.co.uk/competitions/richard-branson/share 


For key Speeches on Business Ideas:

Sir Richard Branson - Founder of Virgin
Martha Lane Fox - Founder of lastminute.com
Sir Terry Leahy - former CEO of Tesco
Rt Hon the Lord Heseltine - Founder of Haymarket Publishing and former Deputy Prime Minister
Steve Felice - President, Consumer, Small and Medium Business at Dell Inc.
Paul Lindley - Founder of Ella’s Organic
Robin Rowland - Founder of Yo Sushi!
Lara Morgan - Founder of Company Shortcuts
Doug Richard - Founding Dragons’ Den Panellist and Founder of School for Startups
Ashok Rao - Chairman of TiE Global Board of Trustees

For more information go to http://gec2012.com

Most modern institution promote mass education, one sze fits all, an international curriculum that remain eurocentric. However; the cyber culture is here to change that and it bears similarity to the early adoption of letters that broke free from the religious medieval universities.

Steve Jobs statement on intelligent ideas "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it;they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things."

See You at the Top

Monday, January 30, 2012

Understanding The Business of Marketing



Just like your offline personality, your online persona now forms a significant part of your professional identity. Understanding how those personas align, diverge, and complement one another is crucial to ensure your professional effectiveness, on- and offline.


According to a study by the Boston Consulting Group in a study supported by web giant Google, it is assumed that in four years 3bn people will be using the internet, or nearly 50% of the world's population. Right now, every year about 200 million people are going online for the very first time

Before we can maximise our online footprint, let us try to understand the business of marketing in a basic offline setting:
A Professor at one of the Business school was explaining marketing concepts to the Students:

1 Direct Marketing: You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!"

2 Advertising: You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him."

3 Telemarketing: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me."

4 Public Relations: You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?"

5 Brand Recognition: You're at a party and see gorgeous girl. She walks up to you and says: "You are very rich! Can you marry! Me?"

6 Customer Feedback: You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.

7 Demand and Suuply: You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband.

8 Competition: You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her: "I'm rich. Will you marry me?" and she goes with him

9 Market Restriction: You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" Your wife arrives.

I hope you will agree that the professors explainations are accurate and non complicated.


Your offline personality as well as your activities on twitter, linkdn and facebook will go a long way in deciding if you will succeed at the next project

Wednesday, January 18, 2012

Healthy Man, Healthy Business

 
welcome to 2012, most people in the new year make healthy resolutions. Here  are a few tips that can help.

Dream Big, Give Big, Pray Big.................For Faith is superior to Fear and Love is superior to All .......Emmanuel Sodipo
There is strong evidence that certain fruits and vegetables rich in plant-based nutrients can both prevent cancers from starting and halt their growth.
Blueberries- Brazilian acai berries, raspberries and cranberries come from phytochemicals that protect against numerous types of cancer. In studies particularly important to women, cranberries have recently been discovered to be an important weapon in the fight against deadly ovarian cancer.
Green tea- have been known for some time to prevent and reduce recurrence of breast and other cancers. With just two cups a day a chemical known as EGCG inhibits breast tumor growth.
Garlic- The strongest evidence so far has focused on digestive cancers, but garlic appears to protect against all types of cancer, including breast and prostate. The more raw and cooked garlic a person consumed, the lower his risk of stomach and colorectal cancer; one study found that middle-aged women who regularly consumed garlic had a 50 percent lower risk of developing colon cancer. Two active ingredients in garlic, allicin and allyl sulfur, prevent and fight cancer in both animals and humans. Add crushed, fresh garlic to your meals whenever possible; some experts also recommend waiting 15 minutes between peeling and chopping the garlic to get the full effects of the active compounds. A diet high in garlic,onions and leeks shows a direct relationship between high consumption of "allium" vegetables that reduces the risk of many common cancers
Broccoli- Consuming broccoli four times a week prevents the growth of prostate cancer. Other studies have shown anti-cancer benefits from eating cabbage, brussels sprouts, and other cruciferous vegetables.
Tomatoes- lowered the risk of many different cancers, particularly prostate, breast, lung and colon cancer. The good news is that cooking tomatoes seems to enhance the effects of lycopene, qualifying tomato-based spaghetti sauce as a nutritional powerhouse.
Red wine- centers on an antioxidant called resveratrol that's present in grapes and grape juice, but is most concentrated in red wine. Cancer Prevention Research demonstrated that resveratrol suppresses the abnormal cell growth that leads to most types of breast cancer. Breast cancer is fueled by estrogen, and resveratrol acts to block the action of the estrogen, preventing it from feeding tumor growth.  87 percent reduction in the risk of developing prostate tumors of the most dangerous kind.
Recommended solution? One glass of red wine a day,
Soy- the active ingredient genistein, which is a phytoestrogen that protects against hormone-dependent cancers. It's also a powerful inhibitor of several proteins that are implicated in the uncontrolled growth of cancer cells. To get the anti-cancer benefits of soy, you need to consume about 50 grams per day of the whole food, such as raw fresh soybeans, known as edamame, dry roasted soybeans, or tofu.
Turmeric- spice best known for its role in Indian curries and other Asian dishes, fights cancer because of an active ingredient, curcumin, that's a powerful antioxidant. Researchers concluded that curcumin demonstrated anti-cancer effects at virtually all stages of tumor development. The great news about turmeric is how easy it is to work into the diet, because you don't need very much. Add a teaspoon of the spice to soups, salad dressings, meat and pasta dishes and you'll reap the preventative effects.
Watercress- consuming watercress everyday can prevent the DNA damage that leads to cancer. Research  found that antioxidants in the nutrient-rich greens prevented free radicals from damaging healthy cells. Spinach, which we're all more familiar with, is also a cancer-fighter; research conducted showed spinach to protect against bladder cancer. The chemical that gives spinach its dark green color, chlorophyllin, proved to reduce the risk of liver cancer
None of this is to say that an anti-cancer diet or nutritional supplements should be used in place of doctor-recommended treatments such as chemotherapy and radiation.
A great resource for those interested in learning more about making dietary changes to prevent cancer or cancer recurrence is a new book, AntiCancer: A New Way of Life by David Servan-Schreiber, an MD, PhD, and professor of psychiatry at the University of Pittsburgh School of Medicine.
What is good for the body is good for the brain is good for the business; To a healthy business in 2012.