Email Marketing

Email marketing involves using email to reach your audience. It’s a form of direct and digital marketing. The first email was sent in 1971 by computer engineer Ray Tomlinson. In 1978, a marketing manager sent the first commercial email to promote a new product. By the '90s, email became a popular advertising channel.

You can use it to:

Promote new products- Keep your customers informed about your latest offerings.

Offer discounts- Incentivize purchases.

Educate- Share the value of your brand.

Engage- Keep customers interested between purchases.

Email software allows you to test absolutely every single aspect of your marketing efforts. So, you can discover exactly what's working and what's NOT.  I strongly urge you to test as many different elements as possible. 

These include:

Your offer- Try testing different price points, different bonuses to go along with your main product, 

different product "bundles" -- as many variables as you can come up with. 

Different segments of your list- Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)

Subject lines- This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!

The email itself- Be sure to test different email messages to see which one encourages the greatest number of buyers through to your sales letter.

Time to send- Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 2:00 p.m. -- or Sunday at 9:30 in the morning?

Once again, the only way to know for sure is to TEST. 

Advantages of Email Marketing:

Forces action- Emails sit in the inbox until read, deleted, or archived.

Builds relationships- Connect with your audience.

Drives traffic- Direct users to your blog, social media, or other platforms.

Gather email addresses from website visitors, customers, and leads through opt-in forms, subscription pop-ups, and lead magnets. Ensure compliance with applicable regulations, such as GDPR or CAN-SPAM, by obtaining explicit consent.

Divide your email list into segments based on demographics, preferences, purchase history, or engagement level. Segmenting allows you to send targeted and personalized emails that resonate with each group of subscribers.

Set up automated email workflows, such as welcome emails, abandoned cart reminders, follow-up sequences, and re-engagement campaigns, to deliver timely and targeted messages based on subscriber actions or triggers.

Follow best practices to improve email deliverability, including maintaining a clean and engaged subscriber list, avoiding spammy content and deceptive tactics, and regularly monitoring deliverability metrics.

Keep up with regulatory updates, some of the things you'll need to do are...

Include your physical address in every email.

Include easy-to-follow "unsubscribe" information in every email.

Remove your "unsubs" from your list within the required 14 days.

Remove all "hard BounceBack" email addresses from your subscriber list.

Just remember, if you follow the rules and be a good "email citizen," then you will be able to grow a 

responsive list of subscribers who will be eager to read your emails.

A responsive email list equals more sales!

I wish You Great Success.

Just Start

We created our circumstances by our pastchoices. We have both the ability and the 

responsibility to make better choices beginning today

Any day we wish; 

we can discipline ourselves to change it all. 

we can open the book that will open our mind to new knowledge. 

we can start a new activity.  

We can do it next year with a mentor, or next month, or next week, or immedietly. 

Benefits of Having a Mentor:

Learning from Experience: Mentees can learn from the mentor's experiences, including their successes 

and failures, which can save time and avoid common pitfalls.

Career Advancement: A mentor can provide insights and advice on how to advance in a chosen career or field.

Confidence Building: Having a mentor can boost a mentee's confidence by validating their abilities and potential.

Networking: Access to the mentor's professional network can open doors and create opportunities.

Personal Growth: Mentors can help mentees develop personally as well as professionally, promoting a well-rounded

 approach to life and work.

Long-term Perspective: Mentors often provide valuable insights into long-term career planning and development.

If the idea of having a mentor makes us uncomfortable, we can remain as we are;

We can also do nothing.  

We can choose rest over labor. 

Entertainment over education. 

Delusion over truth. 

Doubt over confidence. 

The choices are ours to make. But while we curse the effect, we continue to nourish the cause. 

As Shakespeare uniquely observed, 'The fault is not in the stars, but in ourselves.' 

I wish You Great Success.

Four Words

Over the years as I've sought out ideas, principles and strategies to life's challenges, 

I've come across four simple words that can make living worthwhile.

The Four powerful little words: learn, try, stay and care.

1. LEARN - Learning from other people's experiences and mistakes is valuable information 

because we can learn what not to do without the pain of having tried and failed ourselves.

What you don't know WILL hurt you. You have to have learning to exist, let alone succeed. 

Life is worthwhile if you learn from your own experiences - negative or positive. We learn to 

do it right by first sometimes doing it wrong. We call that a positive negative. We could learn 

how someone who had it all then messed it up. 

We learn by what we see so pay attention. 

We learn by what we hear so be a good listener.  

We learn from what we read so learn from every source; learn from lectures; learn from songs; learn 

from sermons; learn from conversations with people who care. 

Always keep learning.

2.TRY- Try to make a difference, Try your best. You can't just keep learning, you have to try something 

to see if you can succced.  

Try to make some progress, 

Try to learn a new skill, 

Try to learn a new sport. 

It doesn't mean you can do everything, but there are a lot of things you can do, if you just try.  

3.STAY- You have to stay until the harvest. 

Stay if you have signed up 

Stay for the day 

Stay for the game 

Stay for the project - see it through. 

Sometimes calamity comes and then it is worth wrapping it up. 

But on this one, if you signed up, see it through.

4.CARE- Care enough to make a difference. Care enough to turn somebody around.

If you care at all you will get some results, if you care enough you can get incredible results. 

 

Care enough to start a new enterprise.  

Care enough to be the highest producer. 

Care enough to set some records. 

Care enough to win.

 

What difference can you make in your life today by putting these words to work?

I wish You Great Success.

Advertising Site

Creating an ad site that actually makes good money involves a LOT of work. It's not as simple as putting up a web page and then hoping that advertisers will flock to you in order to get their ads on that page. 

• Determine what you want to achieve with your advertising site. Is it to showcase products, generate leads, or build brand awareness?

• Understand who your site is for. Consider demographics, interests, and behaviors.

In order for an advertising site to be successful, it needs...

1. A LOT of traffic: Advertisers are only willing to pay for space on your site if they know you can get their ads in front of HUGE numbers of qualified leads. In order for this revenue model to work for you, you need to have a lot of highly targeted traffic coming to your site.

All conversions related to advertising are trackable, which means advertisers will know exactly how many people click on the ads on your site, and how many of those people actually convert into customers. 

So... what does this mean for you?

- get your site listed at the top of the search engine results 

- optimizing your site and using strategies such as article sharing, blog writing, and forum participation 

2. A Content-rich presence:  In order to be successful, an advertising site should have a huge number of content pages, with just one or two advertisements per page at most. 

Search engines LOVE web pages that are loaded with good design and valuable content. Write compelling copy that highlights the benefits of your offerings. Create engaging visuals, such as banners, product images, and videos. Include relevant information about the products or services being advertised.

User-friendly layout- Ensure your site is easy to navigate and optimize for mobile devices.

Visual appeal- Use high-quality images, consistent branding, and clear typography.

 

3. A Responsive opt-in list: You will have a far better chance of actually getting people to click on your clients' advertisements if you include them in a weekly e-newsletter that you send to your opt-in lists. 

You should include an attractive opt-in offer on your web pages that encourages people to join your mailing list, by sending them valuable free information, they will look forward to your emails and click on those ads.

4. A Community and User-friendly site: One of the best ways to make an advertising site profitable is to increase its "stickiness" by turning it into a popular community hangout.

You can do this by adding a forum to it and encouraging your visitors to talk to each other about their shared interests, and the problems they're hoping to solve. This has the added advantage of getting your visitors to create content FOR you -- so you don't have to spend as much time writing articles yourself.

When you start by building information-rich content pages that have a moderate amount of advertising on them, ensure your site has SSL encryption for secure data transmission and comply with privacy regulations (e.g., GDPR).

Test your site thoroughly for functionality, responsiveness, and compatibility. Launch your advertising site and monitor its performance.

You can also create your own product to advertise on your site. Listen carefully to your audience to discover the products they're most interested in buying. You can work on developing your own product that has its own special USP (unique selling proposition) and explode the profitability of your business!

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Remember, an effective advertising site combines aesthetics, functionality, and user experience to attract and engage visitors.

I wish You Great Success.