The
U.S growth is slowing at 1.5% and so is job creation
The
17-nation eurozone’s unemployment rate reached the highest level
since the creation of the common currency 13 years ago, climbing to 11%
in April as employers slashed 110,000 jobs.
Greek unemployment rate has hit a record 21.7 percent.
A record 54% of young people are without work.
1.1 million people are out of a job in a population of just 10 million.
since the creation of the common currency 13 years ago, climbing to 11%
in April as employers slashed 110,000 jobs.
Greek unemployment rate has hit a record 21.7 percent.
A record 54% of young people are without work.
1.1 million people are out of a job in a population of just 10 million.
Spain
is no better than Greek and U.K double dip recession is worse than expected
Globally,
most governments are experiencing a slowdown.
However,
the online economy is growing at an unprecedented rate, particularly the mobile
platform
Top
phone vendors worldwide: Samsung (29%) followed by Apple (23.1%) have
impressive results.
"On
June 29, 2007 the first iPhone was released. To date, more than 217 million
iPhones
have been sold, and they're being used by construction workers to read blueprints, doctors
to diagnose patients, governments to improve services and parents to quiet their kids.
The App Store has also created a new mini-economy. Apple has paid out more than $5 billion to
developers and 18% of U.S. adults online have an iPhone
have been sold, and they're being used by construction workers to read blueprints, doctors
to diagnose patients, governments to improve services and parents to quiet their kids.
The App Store has also created a new mini-economy. Apple has paid out more than $5 billion to
developers and 18% of U.S. adults online have an iPhone
Samsung 2nd quarter profits in 2012 nearly double previous year because of increased sales of smartphone.
Facebook
with 900million users have tripled their mobile users in the same period.
To
benefit from this trend we should shift from traditional to innovative
marketing.
1. Traditional marketing is based on experience,
innovative marketing is based on psychology—the laws of human behavior that
determine buying patterns.
2. Traditional marketing recommends
that businesses increase their production and then diversify; innovative
marketing recommends that you maintain your standard of excellence.
3. Traditional marketing encourages
linear growth by adding new customers, innovative marketing encourages
attracting new customers with excellent service.
4. Traditional marketing advocates destroying
competition; innovative marketing urges collaboration.
5. Traditional marketing believes
strongly in sales, innovative marketing believes strongly in relationships
6. Traditional marketing is slow to
embrace technology; innovative marketing is dynamic and quick to embrace technology.
7. Traditional marketing identifies a
few marketing weapons that are relatively costly; innovative marketing
identifies several weapons that are free and relatively less costly.
8. Traditional marketing intimidates
small-business owners; innovative marketing is a game changer for entrepreneurs.
Enjoy the Summer Olympics in London as
you shift from tradition to innovation.
