Monday, December 17, 2007

Keyword Hot Spots

By placing your top-performing keywords in strategic places on your website, you tell the search engine "spiders" that those keywords describe exactly what your site is all about. And that's what convinces the search engines to include your site in the search results for those keywords.

So... where should you put your keywords on your site?
Here are the strategic "hot spots" that are considered most important by the search engine "spiders":

1- Your domain name. You want to get that domain working for YOU. 
The search engines REALLY like URLs that are saturated with keywords! Sites whose 
domain names include keywords will likely rank higher in the search engine results for those keywords than sites that don't. Brainstorm a list of URLs containing some of your hottest keywords. Next, check 
if the domain name is available. You should definitely consider snapping it up before your competitor.

2- A well-written title tag. Your title tag is a simple piece of HTML code that's located in the "head," 
or top of your Web page. Within the source of your web page, it looks something like this:
(title)Insert keyword-rich site description here (/title) In your title tag, include a descriptive, 
accurate bit of text that describes your business clearly, letting potential visitors know EXACTLY what they can expect to find on your site.
For example, if "discount golf clubs" is your main keyword phrase, 
then in your title tags you could write something like:
(title)Discount golf clubs - Great selection of discount golf clubs for all golf levels and all types of 
golf(/title) As you can see, your main keyword phrase "Discount golf clubs" is in there twice, and the
 word "golf" is used a number of times.

3 Your headline tags- A headline tag (or tag) is like a brightly colored post-it note within your 
HTML source code that alerts search engine spiders to your headline and subheads — places that contain 
important information, according to the search engines.HTML (h) tags look like this:
(h1), (h2), (h3) As you can see, they always contain a number, since the search engine spiders view them in order of importance — an (h1) tag is more important to note than an (h2) tag, for example.

4 Your description- "meta tags(/a)"A description meta tag describes the purpose of your web page and ideally sits just below the title tag in the source code of your web site.

5 Your image tags- The only thing search engine spiders can "digest" as they crawl your web page is text. Spiders can't index images, so they skip right over them. But by placing keywords within the source code of your images, you can transform them into spider bait!


Finally, you should only try to optimize each page/salescopy of your website for 2-3 keywords MAXIMUM. That includes your main keyword and one or two secondary keywords.

I wish You Great Success.

1 comment:

Anonymous said...

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(Submitted using Net5s for R4i Nintendo DS.)