The young bride was the idol, the amusement, the victim of the evening
.......Alessandro Manzoni (Italian novelist, the betrothed......1785-1873)
Principles are immutable until they are not; rivals are friends until they are not.
Humans make mistakes all the time. All of us do, every day, in tasks both new and routine.
Some of our mistakes are minor and some are catastrophic. Mistakes can break trust and
confidence of our peers but you don't have to stop trying.
Every type of thinking is best done in teams, not as individuals. There is no thinking that isn’t made
more thorough, more accurate, and more innovative by the presence of other minds, offering
different perspectives and together, asking even better questions.
A US startup aptly named Boom has become the first independently developed jet
(with no government backing) to break the sound barrier. They aim to offer supersonic
passenger flights by 2029
The Overture, which is Boom's full-scale commercial jet, is designed to carry passengers
at speeds of up to Mach 2.2, with a goal of connecting cities like New York to London
in just 3.5 hours, compared to the usual 7-8 hours. The Overture is also designed with
sustainability in mind, with a plan to use sustainable aviation fuel (SAF) to minimize
its environmental impact.
Boom Supersonic has placed a strong emphasis on sustainability in the development of its
supersonic jets, particularly with the Overture aircraft. Some of their key sustainability
efforts include:
1. Sustainable Aviation Fuel (SAF):
Boom is committed to using Sustainable Aviation Fuel (SAF) for the Overture jet. SAF is made
from renewable resources such as plant oils or waste products and can significantly reduce
the carbon emissions of aviation compared to traditional jet fuel. The company has even
partnered with several SAF producers to ensure that the fuel can be used at scale for supersonic flight.
2. Design for Efficiency:
The design of the Overture has been optimized for efficiency to reduce fuel consumption. With a more
streamlined, aerodynamic shape and lighter materials, the aircraft will consume less fuel while
maintaining high speeds. This will also help reduce the overall carbon footprint per passenger.
3. Noise Reduction:
One of the environmental concerns with supersonic flight has traditionally been sonic booms, the loud
noise produced when an aircraft exceeds the speed of sound. Boom is working on reducing the intensity of the sonic boom through a combination of design and engineering. They aim to create a "sonic boom"
friendly aircraft that could eventually be used over land without disrupting communities, thus minimizing noise pollution.
Failure shields the best opportunities from competitors, but success reveals opportunity.
The global landscape of today is less predictable and more chaotic. But it doesn’t have to
be less collaborative.
See You at The Top
